Felix the CatFirst image broadcasted by RCA 1928
Image ‘Capturing’ Device
Matsushita Vidicon 1950’s
Fairchild 2k x 2k CCD 2006
Image ‘Reproducing’ Device
Apple’s iPad 2010
1933
Virtual Tour of a Television Station
RADIO TO TELEVISION REVOLUTION
- From early days TV gained tremendous POPULARITY - Need for: More Programs…More Networks…- Improve poor B&W quality; too often “Stand By” slide….- Broadcast Coverage limitations
What’s needed ?
- Better Quality, Better Viewer Experience - Need Faster ‘Time to Air’ Production- Move LIVE SHOWS to TAPED PROGRAMS- Move STUDIO to MOBILE News and Story Gathering
TV’s Business Model : How to pay for all that ??
TV ADVERTS !
Driving Force ?
Play TV Ad
2009 Nielsen’s Report: “Today 54 % of US homes have more then 3 TV sets !”
CBC Radio-Canada
- Government Agency Since 1952
- 2008-2009 Operating Budget 1.7 B$:
1.1B$ Funding + 600M$ ADVERTISING REVENUE
- Provide Satellite, Internet, Radio and Television Services
- English, French and 8 Aboriginal Languages Networks
- Canadian In-House Programming
- 10,000 Employees
- 27 Offices in Canada
- 6 Time Zones - World largest broadcasting network
Digital
BROADCASTING STANDARDS EVOLUTION
CAPTURE STORAGE PRODUCTION TRANSMISSION RECEPTION
1950’s
1970’s
Analog
TODAY
1990’s
1980’s
NLE
1960’sA / B Roll
Live
VIDEO COMPRESSION TECHNOLOGY
- File based Video - Central Storage
- Water Markings - Interlaced / Progressive
- Metadata - Lossless Editing
- MJPEG- MPEG1- MPEG-2- MPEG-4- H.263- H.264/AVC- AVCHD- DV- HDV- HDTV
SCREEN FORMATS, BIT RATES and RESOLUTIONS
Bit Rates:
16 kbit/s Videophone128 – 384kbit/s Video Conferencing1.25 Mbit/s MPEG-11374 kbit/s VCD5 Mbit/s MPEG-2 DVD 8 to 15 Mbit/s MPEG-4 HDTV30 Mbit/s HD DVD40 Mbit/s Blu-Ray DISC
Resolutions:
SDTV Standard-definition 480i NTSC 2 interlaced fields of 243 lines (analog 486i)SDTV Standard-definition 576i PAL 2 interlaced fields of 288 lines (analog 576i)
EDTV Enhanced-definition television 480p 720×480 Progressive ScanEDTV Enhanced-definition television 576p 720×576 Progressive Scan
HDTV High-definition television 720p 1280×720 Progressive Scan HDTV High-definition television 1080i 1920×1080 2 interlaced fields of 540 linesHDTV High-definition television 1080p 1920×1080 Progressive scan
4x3
16x9
Source ORC Feb 2010: “Study finds two-thirds of U.S. households have HDTV sets”
Media Fixed toMobile
TECHNOLOGY CONVERGENCE
BROADCAST - TELECOM
Broadcast& Cable
TelephonesTelephonyWireline
InformationTechnology
Satellite &TerrestrialWireless
WebTVVOD
eBroadcastingDigital TV
WiFi / WimaxPortable Internet
DigitalMultimedia
Broadcasting
MobileTV
PDA Phone
Voice and Data Integration
Digital Television Presence
‘3 Screens’: Need for New Business Model…
WHAT’S NEXT? (CES & NAB)“5% of U.S. buyers said they plan to buy a 3-D TV in the next 2 years ”Source ORC Feb 2010
2010 Vancouver Winter Olympics: 3 Billions TV viewers !
Thank you
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