High School JamzP.O. BOX 30083 - Savannah, GA 31410 Phone: (912) DIAL HSJ (912) 342-5475

MEDIA KIT2010

www.highschooljamz.com

The Best of the Best: FAST FACTSTHE COMPANYHigh School Jamz: The parent companyThe Best of The Best: High School Jamz’ debut program

THE BEST OF THE BEST: A FUNDRAISING INITIATIVE Product: The Best of the Best album 2010Price: $20Fundraising Participants: Youth in middle, high schools, faith-based organizations and community organizations.Cost for the schools: None. HSJ pays for royalties, album recording, marketing, promotion and album manufacturing. Fundraiser Goal: An effort by the community and for the community to share in the profits.

THE MAKING OF THE ALBUM Artists: 11 students Artists’ GPA: 3.0 and aboveAlbum: 12 songsGenre: R&B/Hip Hop - 100% Educational & Inspirational

CELEBRITY ENDORSEMENTSLamman Rucker, Tyler Perry’s Meet the BrownsNeal Pogue, Grammy MixerKeli Nicole Price, Grammy SongwriterTommy Gunz, Multi-Platinum Producer

High School Jamz: The Company l High School Jamz (HSJ), LLC is a music, media and event marketing company that focuses on the production of positive and empowering products and programs for the youth.

l Its purpose is to provide severely-needed funds to participating middle and high schools.

l The Best of the Best © is High School Jamz’ debut program.

Executive Director, A Biographyrecording labels while working for their parent-music distribution companies: PGD, BMG and EMI. Some of their recording labels included Laface, Arista, RCA, Virgin, Bad Boy, V2, Jive/Zomba, Verity, Capitol, Priority, Motown, A&M, Mercury, Loud, EMI Gospel and Rowdy.

Many of today’s popular artists were under Trammel’s portfolio including Toni Braxton, Usher, P Diddy, Whitney Houston, Outkast, SWV, N’Sync, Britney Spears, Janet Jackson, Mariah Carey, The Notorious Big, Aaliyah, TLC, A Tribe Called Quest, TD jakes, Fred Hammond, Tony Rich Project, 112, Monica, R-Kelly among others. This, among other consulting work, has given Trammel experience in developing leading entertainment products. He has been selected the alumni coordinator for Berklee College of Music’s Atlanta Alumni chapter where he develops programs for the alumni, recruits and assists with the audition of prospective high school students.

Among honors and awards, in 2004 Berklee College of Music awarded Trammel with the Music Business and

Management Award for outstanding accomplishments in the music industry. In 1995, the Sister 2 Sister Magazine featured him with “The Black Men in the Music-Business Industry Award”.

A native of Dayton, OH, Trammel attended The Chaminade-Julienne Catholic High School where he held a number of leadership positions. The passion for music and vision for making a positive difference influenced Trammel to leave a 15-year mainstream-music career to initiate this initiative to positively impact the lives of the youth through music.

Trammel’s lessons of faith and determination started at home in his early childhood. His mother and grandparents were the first to teach Trammel to pursue the things he believed in. His mother often reminded him that “it is not how much you have, but what you do with what you have.” This influenced his motivation to exit the mainstream music industry and embark in this exciting and ground-breaking initiative, The High School Jamz. He is married to Dr. Juliana Maria Trammel.

m ichael Trammel is the executive director of High School Jamz, LLC

and related programs including “The Best of the Best ©” and the “It Takes S.M.ArT.S” Foundation. In addition to High School Jamz, Trammel is a music-business coach and consultant. He received a BA in Music Business & Management in 1995 from the renowned Berklee College of Music. He was recruited on a four-year scholarship for singing. Trammel has held various managerial and product-branding marketing positions for more than 15 years. He worked for over 30 leading major

THE BEST OF THE BEST AS A PROGRAM: l A vocational program and extra-curricular activity for students l It engages the schools and communitiesl Quick high-net and goodwill return for schools

THE BEST OF THE BEST AS A PRODUCT:l A premium music-fundraising album with positive, educational and empowering lyricsl Performed by academically performing students with GPAs of 3.0 and abovel Produced by the music-industry superstars’ producers and songwriters

AUDITIONS CITIES:l Albany, GA; Atlanta, GA; Augusta, GA; Columbus, GA; Macon, GA and Savannah, GA.

ALBUM RELEASE (FIRST YEAR):l Primary release: State of Georgia, East Coast regions and selected schools nationwide

ALBUM RELEASE (SCHEDULE)l AS A FUNDRAISING PRODUCT: Through 6th-12th grades (middle and high schools): March - December, 2010l COMMERCIALLY: Online via High School Jamz’ website - To Be Announced.

UNIQUENESS OF THE PROGRAMl This is more than a fundraising initiative for the students; l In this fundraiser, students earn while they learn the principles of social entrepreneurship.

THE MONEY MATTERSl ALBUM PRICE: $20l STUDENT SELLER’S PROFIT:$3 for each album he or she sells. This is the average net profit a retail store makes on each album sold.l SCHOOLS’ PROFIT: $7 per each album soldl HSJ’S PROFIT: $2 (net return to build a national program) | $8 (operational cost and royalties)

The Best of the Best: An Overview

The Best of the Best: The AlbumCOOL CROWD: Education is Cool

ORIGINALITY: Celebrating Uniqueness

IT’LL BE ALRIGHT: Overcoming Suicide NO GOOD FOR YOU: Domestic Violence

I AM L.O.V.E: Self Esteem

DIARY: Peer Pressure

WAITING: Sexual Abstinence

I DID IT MY WAY: Cr itical Thinking Skills

NOTHING CAN STAND IN MY WAY: Overcoming Obstacles

I MADE IT: Self Esteem

FATHER’S DAY: Celebrating Fatherhood

Commercial-Radio Hits

The Best of the Best: Performers

DESIREE FIGUEROAAge: 18

City: Columbus, GAGPA: 3.8Songs: Originality, Waiting & Father’s Day

KAYLA BOWLESAge: 17

City: Columbus, GAGPA: 3.0Songs: I Made It, I am L.O.V.E & Father’s Day

NNOAge: 17

City: Columbus, GAGPA: 3.0

Song: Cool Crowd

IMANI BYERSAge: 17

City: Savannah, GAGPA: 3.6Song: It Will Be Alright

ROBERT GOULDAge: 16

City: Atlanta, GAGPA: 3.7Song: He Is No Good For you

ASHLEY MORGANAge: 17

City: Covington, GAGPA: 3.38Song: Dear Diary

ANTHONY CRAWFORDAge: 16

City: Macon, GAGPA: 3.0Song: I Did It My Way

THE DOWHOPBOIZCity: Atlanta, GASong: Nothing Can Stand in My Way

The Best of the Best: Producers and Songwriters

MARCUS “BELLRINGER” BELL Producer and Songwriter Number 1 hits in Asia and Europe

KELI NICOLE PRICESongwriterCo-Wrote # 1 hit for Beyonce

TOMMY GUNZProducer and SongwriterCo-produced “This is Why I’m Hot” by Mims, #1 Billboard

The Best of the Best: Engineers

MARK STEPHENS Owner of Daylight Sound Studio

WILLIE “ONE TRACK” LINTONOwner of High Rock Entertainment

CELEBRITY ENDORSEMENTS

Lamman Rucker“It is a great idea, it is a great way to integrate

community, schools, to integrate our young people – give them an opportunity to express and

nurture their creative interest”

Neal Pogue

“This is a product and program that the schools, students and their communities need”

www.highschooljamz.com

For more information, contact:Michael Trammel, Executive Director

mtrammel@highschooljamz.com (912) 342-5475

Media, contact:Juliana Maria Trammel, Director of Public Relations

jtrammel@highschooljamz.com (912) 342-5475