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Eleanor Stanleywww.eleanorstanley.co.uk
Writing case studies and interviewing service users
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+Overview
What’s special about case studies? How case studies can be used Behind the scenes The interview The writing process Reworking existing transcripts Summing up: what makes a strong case study?
+Learning outcomes
By the end of this session you will have: an awareness of the benefits of case studies
and how to use them a clear understanding of what you need in
place to ensure good case studies 3 tips for conducting effective interviews,
writing up case studies and reworking existing transcripts
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Share your name, job title, organisation and what you had for breakfast
Activity 1: Icebreaker
+What’s special about case studies?
A scenario or story to demonstrate rather than describe a message
Individuals, groups or processes Human interest or real-life context – bypassing
the intellect to create emotional responses Moves from problem to solution, sharing learning Using people’s voices increases authenticity Charity case studies vs journalism
+How we use case studies
Features and news stories Fundraising and marketing materials Reports including annual reports, briefings,
learning papers, funding applications Books Websites Media information and press releases
+ Example 1: 5 things you should know about dementia, Alzheimer’s Society
+Behind the scenes
Finding potential case studies Managing contacts Consent and confidentiality Selecting the right person Maintaining ongoing contact – good manners!
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www.charitycomms.org.uk
+The interview
The options: face to face, telephone, email Preparing: contact, venue, equipment, follow-up Questions: content, structure and advance warning Key focus: before, after and what your charity did The magic ingredient: active listening Timings Communication challenges and carers
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Example 2: Having a PrematureBaby, Tommy’s
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Select the best 15 questions to use in a case study interview
Activity 2:20 questions
+Interview tips
Start with the easy questionsUse journalistic skills to elicit detail and
examplesFocus on eliciting strong quotes on both
negative and positive topicsSense where to probe and where to pull backDon’t be afraid of silenceKeep the output in mind
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Work in pairs to play the role of interviewer and interviewee
Activity 3:Interview role play
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Interviewing for Journalists
Sally Adams, WynfordHicks 2001
Developing key skillsactive listeninginterviewing
+The writing process
Transcribe the interview Write the piece, focusing on format, objectives
and audience Move from problem to solution Combine quotes with complementary
information Sign off
+Writing tips
Getting started: highlight the most evocative passages
Don’t shy away from painful feelings but keep the overall tone positive
Edit quotes with care – but do editReturn to the interviewee where needed
Example 3: ‘Stepping out’, Arthritis News
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Highlight four key passages in the transcript provided
Activity 4: Hunting out strong quotes
+Reworking existing transcripts
Common scenarios: fewer quotes or less human interest. What can you do?Restructure with signposting and standfirstsRework quotesGo back for more quotes and picturesUse stats, bullets, box out info, visuals If it’s repurposed, sign off again?
+ Example 4: Empowering communities to prepare for cyclones, IFRC
+Summing upWhat makes a good case study?
Telling an engaging, authentic story Describing challenges en route to a positive
outcome Conveying key desired messages Respecting the speakers and meeting standards Getting there is a science and an art If done well, case studies work!
+Learning outcomes
By the end of this session you will have: an awareness of the benefits of case studies
and how to use them a clear understanding of what you need to do
them well 3 tips for conducting effective interviews,
writing up case studies and reworking existing transcripts
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Eleanor Stanleywww.eleanorstanley.co.ukuk.linkedin.com/in/eleanorstanley
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