greenqloud
Eiríkur S. HrafnssonCEO & Co-founder
European Entrepreneurship & Innovation (ME421)Stanford Engineering SchoolFebruary 27 2012
greenqloudAbout me...• 34 years old - married and 3 kids
• 2nd software company4th overall (2 incorporated)
• Developer since I was 15
• Singer - classical and jazz
• Engineering drop-out...
• Hardware hacker wannabe
• Twitter: @EirikurHWhy am I always cast as a bad guy?
greenqloudThe Cloud Computing “Stack”
IaaS = Infrastructure as a Service GreenQloud, Amazon AWS, Rackspace
PaaS = Platform as a ServiceCloud Foundry , Google AppEngine, Azure,
SaaS = Software as a ServiceDropBox, SalesForce, ZenDesk, Google Apps
Value Adding IaaS ServicesScalr, Rightscale, Enstratus...
Public Cloud C
omputing
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Public Cloud
What’s an IaaS cloud?• A metered self-service buffet of:
• Computing power e.g. VM’s
• Storage
• Bandwidth
• Additional services based on shared resources in data centers
• Pay for what you use
• Scalable and controllable via API’s
• Data centers ≠ Cloud
• Virtualization ≠ Cloud
Sharing of IT resources and best practices
Cloud Types
Public
Private
Hybrid
greenqloud2008 Iceland’s economy first to crash
greenqloudOMX Iceland
greenqloud2009 We protested
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We got a new government and then this happened
...that no one remembers...right? So 2010...
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GreenQloud’s DCs
Fun fact...
All active volcanoes emit only 0,6%of human madeCO2 emissions
greenqloudClimate Change
Worst ever carbon emissions leave climate on the brink (Guardian May 2011)
greenqloudWhat’s IT got to do with it?
• IT is responsible for at least 2% of global CO2 emissions (Gartner 2007)
• Clouds drive future need for data centers
• Public Clouds are growing 5X faster than any other sector of IT (IDC)
• World storage 2010 ~1 Zettabyte 35x more in 2020 (IDC)
• The rapid growth could double IT emissions by 2020 (McKinsey)
CO2
CO2
CO2
CO2
CO2
greenqloud“Fun fact”
• Every video watched on YouTube causes aprox. 0.2g CO2 to be released
• More than 2 billion videos are played each day on YouTube, average 10 seconds long
• That’s at least 4.000 tons of CO2 a day (just for Rebecca Black videos;)
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But public compute clouds are green, right?
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• Wrong...
• Only reduce energy use for existing infrastructure migrations and shift the problem to the cloud
• Virtually all data processing and storage heading for clouds
• Explosive growth - Users increase the energy need despite better efficiency : Jevon’s Paradox.
Compute clouds are green, right?
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• The average use of renewable energy in clouds and data centers is less then 15%
• Eureka! We need to run public compute clouds on renewable energy...but where to get it?
Compute clouds are green, right?
greenqloudWho needs coalwhen you have fire?
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greenqloudWho needs coal
If we only had a place that’s a network hub to save money...
greenqloudGreenQloud’s timeline• Prototype in late 2008 and public demo mid 2009
• Angel investment and incorporation in Feb 2010
• 3rd place in MIT’s global pitch competition in 2010
• Top 10 hottest startups in cloud computing ’10 - GigaOm
• Seed round with Icelandic VC’s in July 2011
• Paid Beta opens July 2011
• Awarded “Cool Vendor” in GreenIT - Gartner 2011
• Second data center location announced in Feb 2012
greenqloud
7913 tKG
Greenqloud is truly green®
• Carbon Neutral - 100% powered by renewable GeoThermal and Hydro power energy
• Amazon cloud APIs compatible
• Priced to compete - No Green Price Premium
• Built like a super computer for High Performance Computing (HPC) but with the automation of a cloud
• Super easy to use!
• Automatic energy statistics and carbon footprint calculated for each client for carbon accounting
• Big IT cost savings by performance, location and technology and potentially best data protection
CO2 Emission avoided
No Tax to Pay
Cloud Stack
IaaS Greenqloud
PaaS 2012
SaaS
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Carbon savings
greenqloudGreenQloud’s beta customers• Customers from 27 countries - most from the US
• Startups!
• SaaS video streaming platforms
• HPC and Big data startups
• University networks
• SMB’s
• Gaming communities
• EU government research agencies
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Back to Iceland’s story...
Remember we got a new government?
greenqloudthen we rebuilt 2.0 style
greenqloudFirst out of the recession!• Being a progressive nation with clean resources helped
• We let the banks default
• 100% renewable energy grid
• Sustainable fishing
• Healthy exports
• 99% literacy and 7 universities
• 93%+ have high speed internet to the home
• Fun fact 1 : First female president
• Fun fact 2 : First lesbian prime minister
...and we just found oil fields. Let’s leave’m there for change?
greenqloudCreative industries are the future of Iceland
• 20%+ of Iceland’s exports today and growing
• Post crash there was finally a real startup community:
• Innovit (@andriheidar is doing his MBA at Stanford)
• Klak (entrepreneur studies at Reykjavik University)
• The Innovation house - RU and the University of ArtsRU’s dean is Ari K. Jónsson Stanford Alumni
• The Federation of Industries startups division
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Iceland is now a “startup”
We have the stuff...
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Iceland is now a “startup”
We have the stuff...
But we need investors
...and more people. I’m working on that
greenqloudStartup Iceland, 28-30th of May
Building Sustainable Startup Ecosystems
http://signup.startupiceland.com/
International 3 day conference in awesome Reykjavik• Hackathon competition• Lectures• Workshops on Lean startups and business model design
Confirmed speakers include:• Brad Feld of Foundry Group, Tech Stars• Fred Wilson of avc.com, Union Square Ventures• Dr. Ted Zoller, Senior Fellow from the Kauffman Foundation• Rebeca Hwang, CEO of YouNoodle• And yours truly!
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Perhaps cloud computing and the new data center industry will become Iceland’s biggest export?
greenqloud
Eiríkur S. HrafnssonCEO & Co-founder
The Truly Green Compute Cloud
http://greenqloud.comtwitter: @GreenQloud
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