“In every job that must be done, there is an element of fun. You find the fun and ‘SNAP’ the job’s a game”
Engagement
Reward
Recruit
Retention
Reward
Level 1
x 10
!
?
+1 Zilver
Recruit
x 30
L Fooking roupor G
!
?
+28 Zilver
Retention
(betekenisvolle)
Informatie
Erkenning Terugkoppeling(spelregels)
0
7,5
15
22,5
30
0 10 20 30 40 50 60 70 80
tijd
Retainecruiteward
De Belofte
“What if we decided to use everything we know about game design to fix what’s wrong with reality? What if we started to live our real lives like gamers, lead our real businesses and communities like game designers, and think about solving real world problems like computer and video game theorists?”
De Uitdaging
Gamification
Het gebruik van game
mechanieken & structuren
binnen een niet-game-context
om de betrokkendheid en acties van gebruikers te sturen