Effective Ways to
Appraise Web Content
ACE/NETC 2.011
ap·praise
1. To evaluate, especially in an official capacity.2. To estimate the quality, amount, size, and
other features of; judge.
Why Appraise Your Site?EffectivenessAdherence to your organization’s goals.
Measure of EffectivenessContent developed becomes part of learning community.Content creators will be credited for their contributionsContent contributors should believe in collaborating on contentAvoid Duplication of existing content Contributors should strive to understand who their content is forCoP content will need to change and evolve
eXtensions GoalsEmpower people Provide credible, reliable, research-based toolsBestow knowledge
Step 1
Planning the Appraisal Process
What are You Going to Measure?
Create attributes you can use to measure your web pages.
eXtension’s AttributesKnowledge LevelUsabilityRelevanceActionabilityInterrelatedness Differentiation
Knowledge Level
What level of subject matter knowledge is needed to
understand or use this page?
Who is Your Intended Audience?
Are you putting content up that is hard to grasp?
Are the needs of your audience met?
Page Usability
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more
likely. -http://www.useit.com/alertbox/percent-text-read.html
Enhance the ScanClear, descriptive headings and subheadsAppropriate sentence and paragraph lengthUse of graphics, bullets, tables, charts, etc., where appropriateOverall readability
Relevance
Is the content up-to-date and of current interest to its intended
audience?
In With the New Out With the Old
Outdated content takes up valuable space and should be dropped
New content keeps the readers interested and coming back for
more
ACTIONABILITY
Does the page provide a clear next step for its current
audience, and does it facilitate that step?
Lead that Horse to Water
If there is a next step, lead the reader down the path
Not all content has a next step
INTERRELATEDNESS
Does this content fit well with, and link to, other CoP content?
Why Link?
Encourages users to dig deeper in the site
Rely on eXtension as an information source
DIFFERENTIATION
Does the page fill a unique need, providing information or perspective that is not readily
available elsewhere?
Re-Inventing the Wheel
To link to or not to link to that is the question
Other Attributes
Depending on an organization’s goals
Step 2
Create a System to
Collect Data
The Hard Way
Spend a lot of money and outsource
The Easy Way Use Google Docs1. Create a form to collect data2. All data will be collected in a spreadsheet3. Make changes from the data4. Ask me for my Template
eXtensions Sites
https://sites.google.com/a/extension.org/acenetc2011/Make sure you are not already logged into Google
High and LowRated Examples
ABOUT NEUROTOXIC SHELLFISH POISONING Let’s Rate a Page
Rate It
The Form
Nick [email protected] of Kentucky
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