@CitizensAdvice
making society fairer how to keep a 74 year old business model relevant today @mikedixonCAB
2 2
Why are we doing so well?
The standard stuff
Some less obvious stuff
How fast can you get out of the blocks?
3 3
A simple mystery
We’re lovely (and trusted)
limited digital
sophistication
12.6m unique users
20% growth year on
year
4
Strangely, you can’t buy what we want off the shelf
4
Content tailored to user pro!les
Integrated social functions, including peer to peer sharing
Assisted-digital-ready content driving core processes across channels
Flexible digital publishing
Truly accessible, responsive design
Devolved content creation and management
Easy out-of-box solutions for local Bureaux
5
Content tailored to user pro!les
Integrated social functions, including peer to peer sharing
Assisted-digital-ready content driving core processes across channels
Flexible digital publishing
Truly accessible, responsive design
Devolved content creation and management
Easy out-of-box solutions for local Bureaux
5 agile approach / pruning into a new CMS / updated branding / digital !rst culture
6 6
Why are we doing so well?
The standard stuff
Some less obvious stuff
How fast can you get out of the blocks?
7
Traditional intranet
8
Personalised social intranet
9 9
policy expert
specialist journalist
10 10
policy expert
specialist journalist
11
SLOW WEB Downloads,
projects, serious pieces
TWITTER & FACEBOOK
Amalgamated feeds
INTEGRATED TEAM AND
PEOPLE BLOGs
Pointed takes on hot issues
TUMBLr Snappy, rolling
short cuts, including daily
data take
Provides dynamic ‘sidebar’ content
Gives intellectual steer and heavy content
Fast-moving digital content and debate is as important in our work as more traditional forms of in"uence
12 12
Why are we doing so well?
The standard stuff
Some less obvious stuff
How fast can you get out of the blocks?
13 13
making #CABlive @mikedixonCAB 300+ active accounts …a new engagement
800 social campaigners 1100 actions …a new role
@CitizensAdvice
making society fairer how to keep a 70 year old business model relevant today
Top Related