www.edinburghcastle.gov.uk
Tourism in Scotlandc.20 million visitors a year
Traditional Markets•Rest of UK•Europe•North America•Japan•Australia
Growing Markets•China•India•Russia •Brazil
Increasing number of flights into Scottish Airports
Tourism in EdinburghVisitor Surveys 2002 2007
Overseas 60% 66%
Scotland 8% 8%
England 30% 23%
Rest of UK 2% 3%
Top Ten Attractions 2007 (Source ECC)
1. National Gallery of Scotland 1,442,304
2. Edinburgh Castle 1,229,712
3. National Museum of Scotland 841,849
4. Edinburgh Zoo 607,603
5. Royal Botanic Gardens Edinburgh 607,018
6. Edinburgh Bus Tours 507,613
7. St Giles Cathedral 487,483
8. National War Museum Scotland 468,125
9. Scottish Parliament Visitor Centre 352,454
10. Our Dynamic Earth 290,653
Facts & Figures (ECC)Tourist Bednights 2007 13.75m
Tourist Trips 2007 3.45m
Tourist spending 2007 £931m
Edinburgh Festivals: Total Attendances 2008
4.17m
Tourism Sector Employment 2007 31,594
Historic ScotlandExecutive Agency of the Scottish Government
345 properties in care managed on behalf of Scottish ministers for the benefit of people living in and visiting Scotland
Mission statement: ‘To safeguard Scotland’s historic environment and to promote its understanding and enjoyment’
Part Government funded & part self funding
74 staffed sites: Single largest operator of paid-for Visitor Attractions in Scotland
Tourism at Edinburgh CastleVisitor Numbers
Historic Scotland Total Edinburgh Castle Stirling Castle Urquhart Castle
2009/10 2,582,343 +8% (YTD 31st October 2009)
903,460 +9%(YTD 31st October 2009)
335,415 + 5% (YTD 31st October 2009)
253,484 +9% (YTD 31st October 2009)
2008/09 2,911,197 -9% 1,119,752 -10% 400,124 -10% 263,382 -7%
2007/08 1,249, 332 +3% 1,249, 332 +3% 447,714 +2% 284,255 +13%
St Andrews Day Free Weekend 2009
Historic Scotland Total 39, 700
Edinburgh Castle 24,810 (also includes St Andrews Day Monday)
Stirling Castle 6,655
Edinburgh Castle – Visitor Services
Edinburgh Castle – Visitor Reception Project
Edinburgh Castle – What else goes on?
Edinburgh Castle – Special Events
Edinburgh Castle – Behind the scenesManagers
Office support
Conservation and maintenance
Catering & functions
Understanding & Access
Cleaning
Historians/archaeologists
Museum curators
Army & Scottish National War Memorial
Traditional Building Skills
Conservation & Research Conservators•Stone •Plasterwork •Wood•Painting
ArchaeologistsArchitectsSurveyors
Edinburgh Castle – Marketing & Partners
Edinburgh Castle – 3000 years of history
www.edinburghcastle.gov.uk