ECRM – ELECTRONIC CUSTOMER RELATIONSHIP
MANAGEMENT
A Trending Paradigm in the Era of Customer Relationship Management
By SPEC INDIA
INTRODUCTION TO ECRM
Bottom line of eCRM is to enhance customer relationships and not just substitute for important relationships
A vital ingredient in any B2B or B2C organization
The key to increased productivity, enhanced profitability and maximized ROI
A significant survival requirement rather than a medium to spice up competition
INTRODUCTION TO ECRM (CONTD.)
Possesses distinctive features to maintain customer – business interactions
Internal processes spanning various domains Unlike traditional methods, modern business
runs now by virtual marketing like blogs, Twitter, emails, IMs and many more
Focuses on execution with a single set of data and business rules
KEY OBJECTIVES OF ECRM Enhanced Customer Reliability
Facilitates easy communication between the organization and its customers
Independent of the means of communication
KEY OBJECTIVES OF ECRM (CONTD.)
Efficient Marketing Strategies Organizations can create better, organized and
planned marketing strategies Can attract relevant customer range based on the
product likings Superior Quality Customer Service and
Support Creates a unified customer database Eliminates the large time gaps that can be created
owing to lack of customer information Serves customer requirements at its best
KEY OBJECTIVES OF ECRM (CONTD.)
Increased Efficiency with controlled Total Cost of Ownership Data Mining brings forward varied teams
together to share information Leads to a reduction in the total cost factor
DIFFERENT ECRM CATEGORIESOperational CRM
Analytical CRM
Colloborative CRM
eCRM
DIFFERENT ECRM CATEGORIES (CONTD.) Operational CRM
Links with the most generally used front end and customer service
Handles the entire online user experience Presents different contact channels available
Analytical CRM Based on analysis of sales and marketing
data Techniques like Data Mining, web analysis
and data optimization
DIFFERENT ECRM CATEGORIES (CONTD.) Sales Force Automation
Manages sales cycles for sales staff and collects customer base data
Lead management, analytical and detailed reporting and more
Collaborative CRM An amalgamation of customer data from
different sections Centralized decision making
SPEC INDIA’S RENAISSANCE – ECRM SOLUTION
This CRM / SFA solution encompasses the enterprise workflow for a diversity of audiences like sales teams, service and maintenance teams, dealers and distribution channels
Inclusive of dealers, it also possesses 3rd party legacy system integration
Aims to change the company’s ROI equation and achieve voluminous savings in administration of the sales teams
Majorly contributive in enabling companies achieve ROI in just 4 months, for which proven statistics are available
THANK YOU
To know more about Renaissance: Enterprise CRM SolutionVisit the link below and schedule a FREE
DEMOwww.ecrmsolutions.co
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