Magento Akeneo PIM eCommerce Integrations
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Alex Gotgelf
Leipzig 2016
AGENDA
Is PIM right for you?
Short intro in Akeneo PIM
Integrations
Integration of Magento (1&2) and Akeneo PIM
Q/A
Intro
Introchapter 0
30% of data in catalogs used by retailers, manufactures for replenishment of stock
are not valid
Data quality problem
25 minutes per SKU per year is spent on manual item data cleaning
Only 4 minutes with item data synchronization
20 man - months saved for 10.000 items
15 - 20% of operating budget
dirty data
The Top Data Quality Issues B2B Marketers Face
Invalid values or ranges (10%)
Incomplete data (8%)
Duplicate data (15%)"
"
" Data
What is data quality
Accuracy
Integrity Consistency
Completeness Validity
Accessibility
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$ $
$ $
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Growth of PIM software
2016 2017 2018 2019 2020 2021
$5.11 billion
$15.78 billion
The product information management (PIM) market is estimated to grow from $5.11 billion in 2016 to $15.78 billion by 2021 (CAGR)
Is PIM right for you?chapter 1
Is PIM right for you?
Do you manage or plan to manage a high SKU number?
Do you have several people who manage product data?
Do you have redundant product setup process?
Do you collect product information from several sources?
Is your product data hard to manage?
13Benefits of using PIM
Benefits of using PIM
%up to 400%
Reduce time to market
%up to 15-50%
Increases in sales
%up to 23%
Less products returns
%up to 27%
Less customers inquiries
imageERPProduct data
Product data flow at the beginning of the project
In a half-year after start
imageERP
imageCMS
imageDAM
imageCRM
imagePrint channel
Main difficulties
• Source priority problem• Multiple data connectors• Product data can be really different per channel• Some channels might need some information that is not stored in Magento
imageimage
imagERP
imagDAM
imagCRM imagCMS
Functions of PIM
PIM
Collect data from many sources
Enrich and control the quality of data
Digital asset management
Spread data to multiple channels
Data versioning
Industry standards / classification
Short intro in Akeneo PIMchapter 2
Akeneo PIM product data workflow
1. Import your data
2. Organize and classify
3. Edit and translate
4. Ensure quality and completeness
5. Export your data
Import your data
Import your different Excel files, connect the PIM to any third party system, onboard your suppliers and get a full and clear report on your imports.Akeneo PIM comes with a simple yet extensible import engine that will drastically facilitate your data onboarding processes.
Organize and classify your products the way you want
No more complex tabular view with hundreds of useless columns!Akeneo powerful and intuitive product grid will help you to perform advanced searches on your catalog in a few clicks and to display only the information you need.
Edit and translate
Edit simply your data: define which attributes you need, complete your product sheet, translate your information into as many languages as you want, add your medias, and keep track on any modifications directly in the product history…
Ensure quality and completeness
Control the quality of your data thanks to our completeness tool and say goodbye to published products with missing values!
Export your data
Want to export only updated products since the last export in CSV every night? No problem, you can choose directly what to export, how and when!
Export only if the information is complete
Completeness requirements and exported catalogues can differ from one channel to another. A product will only be exported towards a channel if it is classified in its catalogue, and complete regarding its requirements.
Akeneo Enterprise edition
Externalize your contribution process and fine-tune your user (internal and external) permissions so they can only access the information they need.
Advanced rights management
Akeneo Enterprise edition
Review contributions with a super-easy validation workflow engine.
Validation workflow
Akeneo Enterprise edition
Restore previous versions of a product in one click and maintain several versions of your data at the same time.
Versioning and publication
Akeneo Enterprise edition
Define your own business rules ! Classify automatically your products based on their attribute values and easily extend the rules engine to add your own actions and triggers.
Rules engine
Akeneo Enterprise edition
Simplify your media management with an intuitive interface integrated to the PIM.
Product Assets Manager
Catalog Customer1 Customer2 Customer3
Storage MongoDB + ES MongoDB + ES MySQL
Products 2.000.000 1.100.041 80.000
Attributes 1800 8272 240
Families 131 3546 44
Categories 2613 14238 740
Channels 1 2 2
Locales 1 1 36
Examples of customers instance (Akeneo PIM)
Integrationschapter 3&
How can i integrate multipleapplications so that they work
together and i can exchange
information?
Integration styles
MessagingFile Transfer RPIShared Database
' ()
Integration styles - File transfer
'
Application A ' Application B
Export
Import
Shared data
Integration styles - Shared database
Application A Application B Application C
Shared data
Integration styles - RPI
'
Application A Application B
Function
Result
Integration styles - Messaging
Application A Application B Application C
Event
Message Bus
Integrations of Magento (1/2) and Akeneo PIM
chapter 4
CSVSOAP API
Magento 1 & Akeneo PIM integration
SOAP API
CSV
CSVSOAP API
Magento 2 & Akeneo PIM integration
REST API Message broker
eBay
CRM
Amazon
ERPPIMCMS
eCommerce ecosystem
Alex Gotgelf
Leipzig 2016
*
+
, ramzes3988
https://www.linkedin.com/in/gotgelf
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