Eastman Kodak
A profile
Brief History 1879 – Dry plate technology invented. 1884 – George Eastman –
Eastman Dry Plate and Film Co. 1884 - Negative paper invented. 1885 – First Transparent film. 1888 – First ‘Kodak’ camera – “you
push the button, we do the rest” 1891 – First Daylight loading camera. 1892 – Eastman Kodak formed. 1896 – Motion picture film, X-rays 1900 – Brownie Camera
Mission
To be the world leader in imaging.
Objectives: Move away from Film to Digital products Increase market share Reduce costs, inventory Expand markets around the world
Business Units Consumer Digital Imaging Group (CDG), Film, Photofinishing and Entertainment Group
(FPEG), and Graphic Communications Group (GCG).
BCG Matrix
Financial Performance2001 2000 1999
Net sales 13,234 13,994 14,089
Cost of goods sold 8,670 8,375 8,086
Gross profit 4,564 5,619 6,003
Selling, general and administrative expenses 2,627 2,514 2,701
Research and development costs 779 784 817
Goodwill amortization 154 151 145
Restructuring costs (credits) and other 659 -44 350
Earnings from operations 345 2,214 1,990
Interest expense 219 178 142
Other income (charges) -18 96 261
Earnings before income taxes 108 2,132 2,109
Provision for income taxes 32 725 717
Net Earnings 76 1,407 1,392
Basic earnings per share 0.26 4.62 4.38
Quarterly Revenue
Quarterly Income
Competition: Fuji Financial Performance?
Graphs?
Marketshare
Film Down from near monopoly to about 70% in
film. Competitors – Fuji, Agfa
Digital Market Share?
SWOT
Strengths Research division Quality Brand Recognition
Weaknesses Lumbering giant? $144K per employee, vs. $385K at FUJI
SWOT (continued)
Opportunities Digital imaging
Threats Competition in digital market Economy Terrorism – less tourism, less photography.
Community
Minorities, homeless women, education Recycling Sponsorship of various projects – National
Geographic, etc.
Future Outlook ?
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