WELCOME Earning with eLearning
Housekeeping
1. Introductions – Who am I and why am I hear?
2. My Promise to you
3. Why create an online course – some background
4. Questions/Concerns Addressed
5. Enough talk Johnny, let me create
Course available online in March
Resource List
15 Minute Break @ 11.15PM and 3.15PM
Lunch from 1PM to 1.45PM
Wi-fi
Alpha_Bravo_Charlie_Delta
Who am I and why am I
hear?
My Promise to you is ….
you will have started on the journey of ‘more freedom’
and have a short course online
and know how to run a webinar to sell it
Training/Mentoring in Digital Marketing/Social Media
2005
Diesel Driving Admin
Rates Contracts Freedom
2011Digital Products
Seminar
I thought I was getting paid for my
expertise
I was actually getting paid for my
time
Things we say about time…
• I don’t have time• I’ll go this way and ‘save’ time• I wish I had more time• Isn’t time flying• I was just killing time• What a waste of time• Time is money
Time is not money,
it is much more precious
If time were money
And you live to be 80And at birth you received €204,000€1 for every day of your lifeWhat would you do?
Exchanging time for money,
is the worst exchange rate in the world
If time is the most precious asset I have…
• Am I getting paid what I’m worth?• Is time for money insane?• How do I ‘scale’ me?• Who can replace me?• What would I do with more of it?
thetimeparadox.com
When you ask yourself why?
It’s about TIME
• NEW Passive Revenue Stream
• Better cash flow - get paid in advance
• Raise profile even further (Education Marketing)
• Reach new markets – domestic and abroad
• Leverage to acquire new offline clients i.e. 1-to-1 or
Masterminds
• More freedom and control
• No expansion overheads
1st Course - €10,251
on the side~40 to create
over €256 per hour ROI1 Order for 20 - €2,000
Questions/Concerns addressed
Q. Will my online course dilute my offline business and brand?
A. No. It can increase your offline business.
Does a book dilute an experts business?
AN ONLINE COURSE IS A MODERN DAY BOOK
Q. How long does it take to create an online course?
A. A course that will sell for between €95 to €495 could take between 20 to 40 hours to create.
Questions/Concerns addressed
Q. Does it require a lot of technical knowledge?
A. Some. e.g. Video Editing, Webinars, ActiveCampaign
Q. How does it compare with offline?
A. It needs to be more engaging. Regular email Contact. Progress
Reports and Small Wins.
Questions/Concerns addressed
Q. Are online courses limited to specific topics?
A. No. Informational and instructional courses are more suitable.
Certain topics may require a lot of on-camera content which can
increase the cost.
Q. How much does it cost to get up and running?
A. Between €500 and €1000
Questions/Concerns addressed
Q. Where do I start?
A. Start with the one you know best and are passion about. Ask your
audience. Is there a demand? What are you best known for?
Q. How much does it cost to get up and running?
A. Between €500 and €1000
Questions/Concerns addressed
Q. How long should my course be?
A. Get your student to the end line as fast and as safely as possible.
Videos 3-5mins long. 20-30 videos. Product Staircase.
Q. How much does it cost to get up and running and keep running?
A. Between €500 and €1000 (per annum).
Questions/Concerns addressed
• Webinars look very cloudy
• Infusionsoft
• LeadPages vs Optimize
• Webinar Options
• Hosting Training Material
• Lead Magnets
Questions/Concerns addressed
• Case Studies and ROI
• Check out - jbdcolley.com/online-learning-podcast/
• How much work/time is actually involved and will I be capable of
doing it myself?
• Is this the right kind of platform to use to grow my business?
Questions/Concerns addressed
• Is there a market for this or is it already over-saturated?
• Where do you find the people to market to?
• Privacy and copy proof my online workshop
• How to package it for online learning
• Equipment and skills required
• How to cost it
• How to generate affiliate marketing opportunities
Best payment gateways
How much do online courses sell for?
Do some research on Udemy/SkillFeed
A 6 module course. €95 - €295. 30 minutes per module, 10 X 3 minute videos per module. Trend towards short and specific.
A 6 to 8 week intensive course (1 Day per Week) with 24/7 access to videos and email support/discussion forum. €495 - €995.
Marie Forleo’s B-School - $1999B-School is an 8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.
CREATE MARKET SELL
Not always in this order
e.g. Market and Sell first (pre-order) then create
Earning with eLearning – 3 Stage Blueprint
Create• Choose your course
• Do a survey
• Define your course
• Map out the course content
• On-camera content
• Off-camera content
• Software – Camtasia
• LMS – Thinkific
• Hardware – Camera, Tripod, Mic
Market • Email Marketing
• Social Media Marketing
• Lead Magnet/Lead Page
• Webinars
• Public Speaking
• Referral
Sell• Launch• 1-to-1 • 1-to-Many e.g. Associations
• Upsells – Product Staircase
• Bundles
• Affiliate
Earning with eLearning – TODAY
Create• Choose your course
• Do a survey
• Define your course
• Map out the course content
• On-camera content
• Off-camera content
• Software – Camtasia
• LMS – Thinkific
• Hardware – Camera, Tripod, Mic
Market • Automated Email Marketing
• Social Media Marketing
• Lead Magnet
• Lead Page
• Webinars
• Public Speaking
• Referral
Sell• Launch• 1-to-1 • 1-to-Many e.g. Associations
• Upsells – Product Staircase
• Bundles
• Affiliate
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