Educar Pegar VolarPritt Educational Project in the
Social Networks
April 2012
General Objetives
Educar Pegar Volar was created with the aim of highlighting the role of school supplies as
companions and conditioners of the learning process.
With this project, Pritt establishes a direct dialogue with the education community
while developing and disseminating activities and initiatives that promote learning through crafts.
Crafts favor the development of values such as Creativity and Recycling. These are attitudes which
are valued and empowered by the teachers themselves.
Social Networks
Social Networks are the main communication channel of the project:
They establish a direct, daily and dynamic communication with the
community, in a closer and more direct context .
They allow continuous dissemination of content and messages, enhancing
visibility and ownership
They favor multilateral dialogues, creating a strong and active community.
Communication Spaces
http://www.educarpegarvolar.com/
http://www.educarpegarvolar.com/blog/
FacebookDissemination of Information on the project
Creative approaches in the classroom
Publications related to education and pedagogy
FacebookWeekly competitions
A communication space for teachers
TwitterDistribution of content related to education, crafts and recycling
TwitterStrengthening the project’s education community
Youtube
Pritt Creative Ideas by Hanoch Piven
YoutubeContent and activities related to education and crafts
WebsiteLibrary of crafts submitted by the education community. Information about the project
Evolution of the Project Web & Blog Visits and Visitors (accumulated)
Blog Visits Web Visitors0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
53
8.022 9.298
38.718
25.02229.294
71.341
59.474
66.611
June 2010March 2011March 2012
Web Visits
Evolution of the Project
Fans FB Followers on Twitter0
500
1,000
1,500
2,000
2,500
53 0
9391,141
1,712
2,375
June 2010March 2011March 2012
Growth of fans in Facebook and followers in Twitter
Evolution of the Project
views0
5001000150020002500300035004000
3633
Chart Title
mar-11mar-12
982
YouTube Channel Views
Next Steps
Give more visibility to the educational project by linking it to Pritt official websites and pages
(banner on prittworld.com Spain, Pritt page on Facebook, ...)
Promote the project’s YouTube channel, generating more content to grow the community
through this channel.
Include Educar, Pegar, Volar project in some of new social networks that in the last year have
increased their presence and users such as Tumblr and Pinterest.
Empowerment of the community. Give more visibility to the community, creating opportunities
for the feedback and suggestions, creating competitions that are themselves who choose the
winners, ...
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