…e-commerce is gaining market share.

Mobile devices are making this easier…

…and consumers are quickly adapting.

…consumers are relying on a mix of channels…

…and merchants understand that success now means learning how to develop a seamless, multichannel business…

…but omnicommerce is still challenging.

E-commerce Meets Omnicommerce

60% of consumers use mobile devices as part of the shopping experience

63%of higher-income

consumers prefer to shop online

19%of consumers frequently

showroom but make purchases online

95% of all retail sales are captured by retailers with a brick-and-mortar presence

compared to

4%for in-store sales

69% of smaller merchantssee omnicommerce as an area

of growing importance

43% of consumers complain

about inconsistent look and feel

across channels

Young consumers typically use

4.4 devices at the same time

67%of consumers purchasing online use a store before or after the transaction

46%of consumers research online

and buy in-store

40% of retailers say

back office integration is a hurdle for their

omnicommerce efforts

While brick-and mortar still dominates…

Total retail sales:

$4.7 trillione-commerce sales:

$304 billion

e-commerce is projected to move from

6.4 % 8.9% of retail sales

by 2018

48% use mobileto pay online retailerswith stored account

86% of young consumers use mobile devices to shop

57%of consumers usually shop

online for higher-value products

But, while e-commerce is making inroads…

Sources: Vantiv Insights 2014 Research; Mercator Advisory Group; eMarketer; A.T. Kearney. For more insights, visit vantiv.com/research.

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43% of consumers say

with online checkoutthey encounter difficulties

80%of smaller

merchants are already

multichannel businesses

90%of all retail sales

take place in-store

e-commerce sales are growing by

15%