Driving Social Business Transformation with the Microsoft Platform

Symon Garfield

Who Am I?

What Am I Going To Talk About?

Social Business

Transformation

Summary

Q&A

SOCIAL BUSINESS

What is ‘Social Business’?

Web 2.0

Social media

Enterprise 2.0

Social Business & Enterprise Social

Responsive Organisation

Philosophy of Social Business

Nohria, N and Berkley, J D (1994) 'An Action Perspective: The Crux of the New Management'. California Management Review, 36 (4): 70-92.

http://www.theresponsiveorg.com/

Technology InteractiveEmergent

Collaborative

PeopleEmpowered

AutonomousCreative & Innovative

Valued

Operational Efficencies

Innovation, Learning & Change

OrganisationNetworked

ChaoticSelf organising

EmergentComplex

CultureOpen

ParticipativeSupportive

CollaborativeTrusting

LeadershipAdaptive

Action orientated

The Social Business Environment

StrategyDynamicEmergent

Strategic Management

Market positioning

Resource based view

Knowledge based view

Dynamic capabilities

Technology

Communication

Collaboration

Social

Structure

People

Leadership

Culture

Culture

Culture

Knowledge sharing culture

Incentives

• Sharing vs hoarding

• Skills• Teaching• Community• Knowledge

creation

Risk

• Innovation• Failure• Experimentati

on• Rules

Warmth

• Trust• Status• Interactions• Approachabili

ty• Sensitive

topics

Support

• Debate• Challenge

success• External

knowledge

Cultural profiles

TRANSFORMATION

Change

Change

WHAT HAVE I BEEN TALKING ABOUT?

Tailor your approach to Social

Design

Uses cases

Processes

Quantitative data

Predictable results

Action

Creating an

environment

Stories

Qualitative data

Serendipity

Technology InteractiveEmergent

Collaborative

PeopleEmpowered

AutonomousCreative & Innovative

Valued

Operational Efficencies

Innovation, Learning & Change

OrganisationNetworked

ChaoticSelf organising

EmergentComplex

CultureOpen

ParticipativeSupportive

CollaborativeTrusting

LeadershipAdaptive

Action orientated

The Social Business Environment

StrategyDynamicEmergent

questions?

HTTP://WWW.SYMONGARFIELD.ME.UK

@SYMON_GARFIELD

thank you.

SHAREPOINT AND PROJECT CONFERENCE ADRIATICS ZAGREB, 10/15/2014 - 10/16/2014