- 1. Drive Your Own Book Sales: Marketing Strategies for Authors
Writers Digest Live Webinar February 17, 2011 Marketing Strategies
@glecharles | #wdmarket Guy LeCharles Gonzalez Director,
Programming & Business Development Digital Book World
digitalbookworld.com @digibookworld
2. Marketing Strategies @glecharles | #wdmarket A Publisher's
View of the Digital Transformation Dominique Raccah, Publisher and
CEO, Sourcebooks http://bit.ly/9VvSZZ 3. Marketing Strategies
@glecharles | #wdmarket
- Without great audiences we cannot have great poets.
4. Great Audiences?
- If you can just assemble these 30,000, 50,000, 100,000 people
who love literary fiction, then youve earned the right to be the
ringleader, the leader of that tribeand youll never, ever again
have trouble selling literary fiction.
- Seth Godin How to Fix the Publishing Industry
http://bit.ly/fbc9fa
Marketing Strategies @glecharles | #wdmarket 5. Marketing
Strategies @glecharles | #wdmarket I signed a print deal with a
company that can email every single person who has ever bought one
of my books through their website, plus millions of potential new
customers. I've never had that kind of marketing power behind one
of my novels. I'd be an idiot not to do this. -J.A. Konrath 6.
Where is Your Community?
- You Don't Build Communities, You Enable Them
- from the enable-people;-don't-define-them dept
- What the rest of the internet has shown is that you build
community not by building a community, but by enabling a group of
people to do what they want. And that can include commenting on the
news, creating the news or sharing the news among many other
things.
- There isn't a magic bullet to create a community -- but
[publishers] should look to see what they can do to enable a
community to form and then get out of the way.
- --Mike Masnick, techdirt.com
Marketing Strategies @glecharles | #wdmarket 7. Marketing
Strategies @glecharles | #wdmarket The social infrastructure of the
community is much more important than the technology
infrastructure. http://bit.ly/dA1CcG 8. Community?
- Because they are voluntary, people do not remain in communities
that no longer meet their emotional or intellectual needs.
- --Henry Jenkins http://bit.ly/fHfHA0
Marketing Strategies @glecharles | #wdmarket 9. Platform 101
Marketing Strategies @glecharles | #wdmarket
10. Platform 101 Marketing Strategies @glecharles |
#wdmarket
-
- Twitter Chats, Facebook & LinkedIn Groups
11. Platform 101 Marketing Strategies @glecharles |
#wdmarket
12.
- Some of these conversations ended in a sale, but dont let that
fool you. The sale was merely the exclamation mark at the end of
the sentence.
- Markets Are Conversations , CLUETRAIN MANIFESTO
Marketing Strategies @glecharles | #wdmarket
http://www.flickr.com/photos/nic/230233024/ 13. Doing It Right
Marketing Strategies @glecharles | #wdmarket
-
- The best time to start promoting your book is three years
before it comes out. Three years to build a reputation, build a
permission asset, build a blog, build a following, build
credibility and build the connections youll need later.--Seth
Godin
14. Marketing Strategies @glecharles | #wdmarket Professional
Resources 15. Marketing Strategies @glecharles | #wdmarket Contact
/ Q&A Guy LeCharles Gonzalez Director, Programming &
Business Development Digital Book World digitalbookworld.com
@digibookworld loudpoet.com @glecharles [email_address]