TEAM MEMBERS

JENNY BROKER

LAUREN CAMPION

JACLYNNE MADDEN

MICHELLE DOLIN

NICOLE PITKIN

AGENDA

PRODUCT CONCEPT

TARGET MARKET PROFILE

MARKETING AND COMMUNICATION PROBLEM

MESSAGE STRATEGY

COMMUNICATION STRATEGY

VISUAL CONCEPTS

HANDMADE

RECLAIMED

LIMITED & UNIQUE

HISTORY

Stacey

Garth

• 25 – 40

• WEEKEND CREATIVES MAKING

$50K+

• INTELLECTUAL, SELF-EXPRESSIVE

• TRENDSETTERS

• TECH SAVVY

• SOCIALLY CONSCIOUS

• AUTHENTICITY MATTERS

• CONCERT ATTENDEES

• FOODIES

TARGET MARKET

CHALLENGE

THE BRAND

EXPRESSIVE

RUSTIC

SOPHISTICATED

EVOLVING

CREATIVE

UNIQUE

POSITIONING

DRIFT IS A LUXURY LIFESTYLE BRAND

THAT CREATES ONE OF A KIND

PRODUCTS

BECAUSE WHAT YOU WEAR

IS AN EXTENSION OF WHO YOU ARE.

CONCEPT: COMPLETE YOUR PICTURE

THE STORY OF THE

GLASSES CONTINUES

WITH YOU AND GOES

WHERE YOU GO.

FOLLOW US:@DRIFTEYEWEAR#DRIFTAIRSTREA

M

(OUTSIDE)

(INSIDE)

HANDOUT / DIRECT MAIL

(POLAROID)

Six Corners

Bus Stop

Big Star

QUESTIONS?