DRAFT RED HERRING PROSPECTUS
December 18, 2014
Please read Section 32 of the Companies Act, 2013
This Draft Red Herring Prospectus will be updated upon filing of the Red Herring Prospectus with the RoC
Book Built Offer
UFO MOVIEZ INDIA LIMITED
Our Company was incorporated as Valuable Media Private Limited under the provisions of the Companies Act, 1956 pursuant to a certificate of incorporation dated June 14, 2004 issued by the Registrar
of Companies, Maharashtra at Mumbai. For further details in relation to changes to our name, status and registered address, see History and Certain Corporate Matters on page 191 of this Draft Red
Herring Prospectus. Corporate Identity Number: U22120DL2004PLC164728
Registered Office: 1 - B, Sagar Apartments, 6 Tilak Marg, New Delhi 110 001, India. Tel: +91 (11) 4575 0002; Fax: +91 (11) 4575 0099, Website: www.ufomoviez.com
Corporate Office: Valuable Techno Park, Plot No. 53/1, Road No. 7, MIDC, Marol, Andheri East, Mumbai 400 093, India. Tel: +91 (22) 4030 5060, Fax: +91 (22) 4030 5110
Contact Person: Mr. Sameer Chavan (Company Secretary and Compliance Officer); Tel: +91 (22) 4030 5060; Fax: +91 (22) 4030 5124; E-mail: [email protected]
PROMOTERS OF OUR COMPANY: MR. SANJAY GAIKWAD, MR. NARENDRA HETE, VALUABLE MEDIA LIMITED, VALUABLE TECHNOLOGIES LIMITED AND APOLLO
INTERNATIONAL LIMITED.
INITIAL PUBLIC OFFERING OF [] EQUITY SHARES OF FACE VALUE OF ` 10 EACH (EQUITY SHARES) OF UFO MOVIEZ INDIA LIMITED (THE ISSUER OR THE COMPANY) FOR CASH AT A PRICE OF ` [] PER EQUITY SHARE INCLUDING A SHARE PREMIUM OF ` [] PER EQUITY SHARE, AGGREGATING UP TO ` 7,500 MILLION (THE OFFER) THROUGH AN OFFER FOR SALE BY THE SELLING SHAREHOLDERS (AS DEFINED HEREINAFTER). THE OFFER SHALL CONSTITUTE []% OF
THE FULLY DILUTED POST-OFFER PAID UP EQUITY SHARE CAPITAL OF OUR COMPANY.
THE PRICE BAND, ANY RETAIL DISCOUNT* AND THE MINIMUM BID LOT WILL BE DECIDED BY THE COMPANY, 3I RESEARCH (MAURITIUS) LIMITED (3I
RESEARCH), P5 ASIA HOLDING INVESTMENTS (MAURITIUS) LIMITED (P5), AND THE PROMOTER SELLING SHAREHOLDERS (BEING MR. SANJAY GAIKWAD, MR.
NARENDRA HETE, VALUABLE MEDIA LIMITED AND VALUABLE TECHNOLOGIES LIMITED) IN CONSULTATION WITH THE GLOBAL COORDINATORS AND BOOK
RUNNING LEAD MANAGERS AND THE BOOK RUNNING LEAD MANAGERS (COLLECTIVELY MANAGERS), AND ADVERTISED IN [] EDITIONS OF [], AND []
EDITIONS OF [] (WHICH ARE WIDELY CIRCULATED ENGLISH AND HINDI NEWSPAPERS, HINDI BEING THE REGIONAL LANGUAGE OF NEW DELHI, WHERE OUR
REGISTERED OFFICE IS LOCATED) AT LEAST FIVE WORKING DAYS PRIOR TO THE OFFER OPENING DATE IN ACCORDANCE WITH THE SECURITIES AND
EXCHANGE BOARD OF INDIA (ISSUE OF CAPITAL AND DISCLOSURE REQUIREMENTS) REGULATIONS, 2009, AS AMENDED (THE ICDR REGULATIONS) AND SUCH
ADVERTISEMENT SHALL BE MADE AVAILABLE TO BSE LIMITED (BSE) AND NATIONAL STOCK EXCHANGE OF INDIA LIMITED (NSE) FOR THE PURPOSE OF
UPLOADING ON THEIR RESPECTIVE WEBSITES.
* Discount of ` [] to the Offer Price may be offered to Retail Individual Investors (Retail Discount).
THE FACE VALUE OF THE EQUITY SHARES IS ` 10 EACH AND THE OFFER PRICE IS [] TIMES THE FACE VALUE OF THE EQUITY SHARES In case of revision in the Price Band, the Offer Period will be extended for a minimum of three additional Working Days after revision of the Price Band subject to the Offer Period not exceeding 10
Working Days. Any revision in the Price Band and the revised Offer Period, if applicable, will be widely disseminated by notification to the NSE and the BSE, by issuing a press release, and also by
indicating the change on the websites of the Managers and at the terminals of the Syndicate Members and Registered Brokers and by intimation to Self Certified Syndicate Banks (SCSBs).
In terms of Rule 19(2)(b)(i) of the Securities Contracts (Regulation) Rules, 1957, as amended (SCRR) read with Regulation 41 of the ICDR Regulations, this is an offer for at least 25% of the post-
Offer capital and is being made through the Book Building Process, wherein 50% of the Offer shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (QIBs).
Provided that our Company, 3i Research, P5 and the Promoter Selling Shareholders, in consultation with the Managers, may allocate up to 60% of the QIB Category to Anchor Investors on a
discretionary basis out of which one-third shall be reserved for domestic Mutual Funds only subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation
Price. In the event of under-subscription in the Anchor Investor Portion, the remaining Equity Shares shall be added to the Net QIB Category. 5% of the Net QIB Category shall be available for allocation
on a proportionate basis to Mutual Funds only, and the remainder of the Net QIB Category shall be available for allocation on a proportionate basis to all QIBs, including Mutual Funds, subject to valid
Bids being received at or above the Offer Price. Further, not less than 15% of the Offer shall be available for allocation on a proportionate basis to Non-Institutional Investors and not less than 35% of the
Offer shall be available for allocation, in accordance with the ICDR Regulations, to Retail Individual Investors, subject to valid Bids being received at or above the Offer Price.
All investors, other than Anchor Investors, can participate in the Offer through the Applications Supported by Blocked Amount (ASBA) process by providing the details of their respective bank
accounts in which the corresponding Bid Amount will be blocked by the Self Certified Syndicate Banks (SCSBs). However, QIBs (excluding Anchor Investors) and Non-Institutional Investors are
mandatorily required to submit their Bids by way of ASBA only. For details, see Offer Procedure on page 454 of this Draft Red Herring Prospectus.
RISKS IN RELATION TO FIRST OFFER
This being the first public offer of Equity Shares of our Company, there has been no formal market for the Equity Shares of our Company. The face value of the Equity Shares is `10 each. The Floor Price is [] times of the face value and the Cap Price is [] times of the face value. The Offer Price is [] times of the face value. The Offer Price (as has been determined by the Company, 3i Research,
P5 and the Promoter Selling Shareholders in consultation with the Managers, and justified as stated in the section Basis for Offer Price on page 125 of this Draft Red Herring Prospectus) should not be
taken to be indicative of the market price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active and / or sustained trading in the Equity Shares or regarding
the price at which the Equity Shares will be traded after listing.
GENERAL RISKS
Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their investment.
Investors are advised to read the Risk Factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors must rely on their own examination of the Company
and the Offer, including the risks involved. The Equity Shares offered in the Offer have not been recommended or approved by the Securities and Exchange Board of India (SEBI), nor does SEBI
guarantee the accuracy or adequacy of this Draft Red Herring Prospectus. Specific attention of the investors is invited to the section Risk Factors on page 22 of this Draft Red Herring Prospectus.
COMPANYS AND THE SELLING SHAREHOLDERS ABSOLUTE RESPONSIBILITY
Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Draft Red Herring Prospectus contains all information with regard to our Company and the Offer,
which is material in the context of the Offer, that the information contained in this Draft Red Herring Prospectus is true and correct in all material aspects and is not misleading in any material respect,
that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which makes this Draft Red Herring Prospectus as a whole or any of such information
or the expression of any such opinions or intentions, misleading in any material respect. Each Selling Shareholder accepts responsibility only for statements made by such Selling Shareholder in this
Draft Red Herring Prospectus and confirms that this Draft Red Herring Prospectus contains all information about itself as a Selling Shareholder and the Equity Shares offered by it in the Offer and that
such statements are true and correct in all material respects and are not misleading in any material respect.
LISTING
The Equity Shares offered through the Red Herring Prospectus are proposed to be listed on NSE and BSE. We have received in-principle approvals from NSE and BSE for listing of our Equity Shares
pursuant to letters dated [] and [] respectively. For the purposes of the Offer, [] shall be the Designated Stock Exchange.
GLOBAL COORDINATORS AND BOOK RUNNING LEAD MANAGERS REGISTRAR TO THE OFFER
Axis Capital Limited
1st Floor, Axis House
C-2, Wadia International Centre, P.B. Marg, Worli
Mumbai 400 025
Maharashtra, India
Telephone: + 91 (22) 4325 2183
Facsimile : +91 (22) 4325 3000
E-mail: [email protected]
Website: www.axiscapital.co.in
Investor grievance ID: [email protected]
Contact person: Ms. Simran Gadh
SEBI registration number: INM000012029
Citigroup Global Markets India Private Limited
1202, 12th Floor, First International Financial Centre, G-Block
Bandra Kurla Complex, Bandra East, Mumbai 400 051
Maharashtra, India
Telephone: + 91 (22) 6175 9999
Facsimile: + 91 (22) 6175 9961
E-mail: [email protected]
Website:
http://www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm
Investor grievance ID: [email protected]
Contact person: Mr. Ankit Srivastava
SEBI registration number: INM000010718
Karvy Computershare Private Limited
Plot no. 17 to 24
Vittal Rao Nagar, Madhapur
Hyderabad 500 081
Telangana, India
Telephone: +91 (40) 4465 5000
Facsimile: + 91 (40) 2343 1551
E-mail/Investor grievance ID: [email protected]
Website: https:\\karisma.karvy.com
Contact person: Mr. M Murali Krishna
SEBI registration number: INR000000221
OFFER PROGRAMME FOR ALL BIDDERS: OFFER OPENS ON: []*
FOR QIBS: OFFER CLOSES ON: []**
FOR RETAIL AND NON-INSTITUTIONAL INVESTORS OFFER CLOSES ON []
*Our Company, 3i Research, P5 and the Promoter Selling Shareholders in consultation with the Managers, may consider participation by Anchor Investors in accordance with the ICDR Regulations. The Anchor Investor Bidding Date
shall be one Working Day prior to the Offer Opening Date.
** Our Company, 3i Research, P5 and the Promoter Selling Shareholders in consultation with the Managers, may decide to close the Offer Period for QIBs one Working Day prior to the Offer Closing Date in accordance with the ICDR
Regulations.
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TABLE OF CONTENTS
DEFINITIONS AND ABBREVIATIONS ......................................................................................................... 3
PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA ................................................ 17
FORWARD-LOOKING STATEMENTS ....................................................................................................... 20
RISK FACTORS ............................................................................................................................................... 22
SUMMARY OF OUR BUSINESS ................................................................................................................... 55
SUMMARY OF INDUSTRY ............................................................................................................................ 62
SUMMARY FINANCIAL INFORMATION .................................................................................................. 68
THE OFFER ...................................................................................................................................................... 81
GENERAL INFORMATION ........................................................................................................................... 83
CAPITAL STRUCTURE .................................................................................................................................. 94
OBJECTS OF THE OFFER ........................................................................................................................... 124
BASIS FOR OFFER PRICE .......................................................................................................................... 125
STATEMENT OF POSSIBLE TAX BENEFITS AVAILABLE TO THE COMPANIES AND ITS
SHAREHOLDERS .......................................................................................................................................... 128
INDUSTRY ...................................................................................................................................................... 143
BUSINESS ........................................................................................................................................................ 169
REGULATIONS AND POLICIES IN INDIA .............................................................................................. 188
HISTORY & CERTAIN CORPORATE MATTERS .................................................................................. 191
OUR MANAGEMENT ................................................................................................................................... 221
OUR PROMOTERS AND GROUP ENTITIES ........................................................................................... 239
DIVIDEND POLICY ...................................................................................................................................... 315
FINANCIAL STATEMENTS ........................................................................................................................ 316
FINANCIAL INDEBTEDNESS ..................................................................................................................... 317
MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS ................................................................................................................................................. 336
OUTSTANDING LITIGATION AND MATERIAL DEVELOPMENTS ................................................. 362
GOVERNMENT AND OTHER APPROVALS ........................................................................................... 402
OTHER REGULATORY AND STATUTORY DISCLOSURES ............................................................... 426
TERMS OF THE OFFER............................................................................................................................... 445
RESTRICTIONS ON FOREIGN OWNERSHIP OF INDIAN SECURITIES .......................................... 448
OFFER STRUCTURE .................................................................................................................................... 450
OFFER PROCEDURE ................................................................................................................................... 455
MAIN PROVISIONS OF OUR ARTICLES OF ASSOCIATION ............................................................. 501
MATERIAL CONTRACTS AND DOCUMENTS FOR INSPECTION .................................................... 560
DECLARATION ............................................................................................................................................. 563
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DEFINITIONS AND ABBREVIATIONS
Unless the context otherwise implies or requires, the terms and abbreviations stated hereunder shall have the
meanings as assigned therewith. References to statutes, rules, regulations, guidelines and policies will, unless
the context otherwise requires, be deemed to include all amendments, modifications and replacements notified
thereto as of the date of this Draft Red Herring Prospectus.
Company and Selling Shareholder related terms
Term Description
Company, our
Company UFO Moviez
India Limited, UFO or
Issuer.
UFO Moviez India Limited, a public limited company incorporated under the
Companies Act, 1956 and having its registered office at 1 - B, Sagar
Apartments, 6 Tilak Marg, New Delhi 110001, India.
we, us, or our Unless the context otherwise requires or implies, UFO Moviez India Limited, its
Subsidiaries, its Associates and its Joint Venture, on a consolidated basis.
3i 3i Digital Media (Mauritius) Limited.
3i Research 3i Research (Mauritius) Limited.
Advent Advent Fiscal Private Limited.
Articles/ Articles of
Association
The articles of association of our Company, as amended.
Associates Scrabble Digital Limited, Scrabble Digital JLT, Scrabble Ventures LLC, and
Scrabble Ventures, S. de R.L. de C.V., Mexico.
Auditors or Statutory
Auditor
S.R. Batliboi & Associates LLP, Chartered Accountants.
Board/Board of Directors The board of directors of our Company, as constituted from time to time
including any committees thereof.
Corporate Office Valuable Techno Park, Plot No. 53/1, Road No. 7, MIDC, Marol, Andheri East,
Mumbai 400 093, India.
Director(s) Director(s) on the Board of our Company, as appointed from time to time.
ELC Edridge Limited.
Employee Selling
Shareholders
Amit K. Mehta; Amit S. Shelar; Ashish Sadanand Malushte; Daniyal Appa
Parab; Deepak Ranjan; Dheerendra Singh Muchhal; K. Suvarna; Kapil Kumar
Agarwal; Ketan Natwarlal Pithadia; Mitalee V. Patel; Mukesh Shanker
Sherigar; Nitin Lionel Monteiro; Nitin Nohani; Prashant S. Keluskar; Pravin
Ramdas Vaje; Rajendra Laxman Gaikwad; Rajesh B. Mishra; Ravi Sukhadeo
Nakhale; Samir Shantaram Surve; Sanjay Pardeshi Chavan; Sudalaimani Konar;
Sudhir Vittal Shetty; Swapnil C. Borkar; Vikram Machaiah; Vishnu Vithalbhai
Patel.
Equity Shares Equity shares of our Company of face value of ` 10 each.
ESOP 2006 The employee stock option scheme 2006.
ESOP 2010 The employee stock option scheme 2010.
ESOP 2014 The employee stock option scheme 2014.
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Term Description
Executive Director An executive Director.
Group Entities Companies, firms and ventures promoted by our Promoters, irrespective of
whether such entities are covered under Section 370(1)(B) of the Companies
Act, 1956, and disclosed in Our Promoters and Group Entities on page 239.
Independent Director A non-executive, independent Director as per the Companies Act, 2013 and
Clause 49 of the Listing Agreement.
Joint Venture Mukta V N Films Limited.
Memorandum /
Memorandum of
Association
The memorandum of association of our Company, as amended.
MVNFL Mukta V N Films Limited.
Nifty Nifty Portfolio Services Private Limited.
Non-Executive Director A non-executive, non-independent Director as per the Companies Act, 2013 and
the Listing Agreement.
P5 P5 Asia Holding Investments (Mauritius) Limited.
Promoters Mr. Sanjay Gaikwad, Mr. Narendra Hete, Valuable Media Limited, Valuable
Technologies Limited and Apollo International Limited.
Promoter Group Such persons and entities which constitute the promoter group of our Company
pursuant to Regulation 2 (1)(zb) of the ICDR Regulations.
Promoter Selling
Shareholders
Mr. Sanjay Gaikwad, Mr. Narendra Hete, Valuable Media Limited and Valuable
Technologies Limited.
Registered Office 1 - B, Sagar Apartments, 6 Tilak Marg, New Delhi 110 001, India.
Restated Consolidated
Summary Statements
Restated consolidated summary statements of assets and liabilities as at
September 30, 2014, March 31, 2014, 2013, 2012, 2011 and 2010 and statement
of profit and loss and cash flows for the six months period ended September 30,
2014 and for each of the years ended March 31, 2014, 2013, 2012, 2011 and
2010 for the Company, its Subsidiaries, Associates and Joint Venture.
Restated Unconsolidated
Summary Statements
Restated unconsolidated summary statements of assets and liabilities as at
September 30, 2014, March 31, 2014, 2013, 2012, 2011 and 2010 and statement
of profit and loss and cash flows for the six months period ended September 30,
2014 and for each of the years ended March 31, 2014, 2013, 2012, 2011 and
2010 for the Company.
Restated Summary
Statements
Restated Consolidated Summary Statements and Restated Unconsolidated
Summary Statements collectively.
RoC Registrar of Companies, NCT of Delhi and Haryana.
Scrabble Scrabble Entertainment Limited.
Selling Shareholders 3i Research, P5, Valuable Media Limited, Valuable Technologies Limited, Mr.
Narendra Hete, Mr. Sanjay Gaikwad, Mr. Raaja Kanwar, Mr. Prafulla Vaidya,
Mr. Uday Gaikwad, Mr. Rakesh Gupta and the Employee Selling Shareholders.
SDIU Scrabble Digital INC.
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Term Description
SDL Scrabble Digital Limited.
SDJLT Scrabble Digital JLT.
SDS Southern Digital Screenz India Private Limited.
SEIL Scrabble Entertainment (Israel) Limited.
SEJLT Scrabble Entertainment JLT.
SELS Scrabble Entertainment (Lebanon) Sarl.
SEML Scrabble Entertainment (Mauritius) Limited.
Subsidiary /
Subsidiaries
A subsidiary of the Company as of the date of this Draft Red Herring
Prospectus, in accordance with the Companies Act, 2013, and as set out in
History and Certain Corporate Matters on page 191 of this Draft Red Herring
Prospectus.
SVLLC Scrabble Ventures LLC.
SVM Scrabble Ventures, S. de R.L. de C.V., Mexico.
UELC UFO Europe Limited.
UILC UFO International Limited.
UFOLPL UFO Lanka (Private) Limited.
UFOMPL United Film Organisers (UFO) (Mauritius) Private Limited.
UFONPL United Film Organisers Nepal Private Limited.
USTPL UFO Software Technologies Private Limited.
Valuable Group Mr. Sanjay Gaikwad, Mr. Narendra Hete, Valuable Technologies Limited and
Valuable Media Limited.
VDSPL Valuable Digital Screens Private Limited.
VNFPL V N Films Private Limited.
VTL Valuable Technologies Limited.
Offer Related Terms
Term Description
Allotment / Allot /
Allotted
Unless the context otherwise requires, the transfer of Equity Shares to successful
Bidders pursuant to the Offer.
Allottee A successful Bidder to whom the Equity Shares are Allotted.
Allotment Advice The note or advice or intimation of Allotment, sent to each successful Bidder who
has been or is to be Allotted the Equity Shares after approval of the Basis of
Allotment by the Designated Stock Exchange.
Anchor Investor A Qualified Institutional Buyer, applying under the Anchor Investor Portion in
accordance with the ICDR Regulations.
Anchor Investor Bidding The day, one Working Day prior to the Offer Opening Date, on which Bids by
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Term Description
Date Anchor Investors shall be submitted, prior to and after which the Managers will
not accept any Bids, and allocation to Anchor Investors shall be completed.
Anchor Investor
Allocation Price
The price at which Equity Shares will be allocated to the Anchor Investors in
terms of the Red Herring Prospectus and the Prospectus.
Anchor Investor Offer
Price
The final price at which Equity Shares will be Allotted to Anchor Investors in
terms of the Red Herring Prospectus and the Prospectus, which price will be equal
to or higher than the Offer Price but not higher than the Cap Price. The Anchor
Investor Offer Price will be decided by the Company, 3i Research, P5 and the
Promoter Selling Shareholders in consultation with the Managers.
Anchor Investor Portion Up to 60% of the QIB Category, which may be allocated by our Company, in
consultation with the Managers, to Anchor Investors on a discretionary basis in
accordance with the ICDR Regulations, out of which one-third shall be reserved
for domestic Mutual Funds, subject to valid Bids being received from domestic
Mutual Funds at or above the Anchor Investor Allocation Price.
Applications Supported
by Blocked Amount /
ASBA
An application, whether physical or electronic, used by ASBA Bidders to make a
Bid authorising an SCSB to block the Bid Amount in the ASBA Account.
ASBA Account An account maintained with an SCSB and specified in the Bid cum Application
Form submitted by an ASBA Bidder, which will be blocked by such SCSB to the
extent of the Bid Amount specified by an ASBA Bidder.
ASBA Bidder Any Bidder, other than an Anchor Investor, who Bids through ASBA in
accordance with the terms of the Red Herring Prospectus and the Bid cum
Application Form.
Basis of Allotment The basis on which the Equity Shares will be Allotted, as described in Offer
Procedure Allotment Procedure and Basis of Allotment on page 489 of this
Draft Red Herring Prospectus.
Bid An indication to make an offer during the Offer Period by a Bidder (other than an
Anchor Investor), or on the Anchor Investor Bidding Date by an Anchor Investor,
pursuant to the submission of a Bid cum Application Form, to purchase, the
Equity Shares at a price within the Price Band, including all revisions thereto, in
terms of the Red Herring Prospectus and the Bid cum Application Form, and the
term Bidding shall be construed accordingly.
Bid Amount In relation to each Bid shall mean the highest value of the Bid indicated in the Bid
cum Application Form and payable by the Bidder upon submission of the Bid in
the Offer, less Retail Discount, as applicable.
Bid Lot [] Equity Shares.
Bid cum Application
Form
The form used by a Bidder, including an ASBA Bidder, to make a Bid and which
will be considered as the application for Allotment for the purposes of the Red
Herring Prospectus and the Prospectus.
Bidder Any prospective investor who makes a Bid pursuant to the terms of the Red
Herring Prospectus and the Bid cum Application Form. Unless, otherwise stated
or implied, the term Bidder shall be deemed to include an ASBA Bidder and an
Anchor Investor.
Broker Centre Broker centres notified by the Stock Exchanges where Bidders can submit the Bid
cum Application Forms to a Registered Broker and details of which are available
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Term Description
on the websites of the stock exchanges.
Book Building Process The book building process as described in Part A, Schedule XI of the ICDR
Regulations, in terms of which the Offer is being made.
Cap Price The higher end of the Price Band, i.e. ` [], above which the Offer Price and the Anchor Investor Offer Price will not be finalised and above which no Bids will be
accepted.
CAN or Confirmation
of Allocation Note
The note or advice or intimation sent to each successful Bidder/Applicant
indicating the Equity Shares which may be Allotted, after approval of Basis of
Allotment by the Designated Stock Exchange.
Controlling Branches Such branches of the SCSBs which coordinate Bids with the members of the
Syndicate, Registrar to the Offer and the Stock Exchanges, a list of which is
available on the website of the SEBI at
www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognized-Intermediaries and
updated from time to time, and at such other websites as may be prescribed by
SEBI from time to time.
Cut-off Price The Offer Price, as finalised by the Company, 3i Research, P5 and the Promoter
Selling Shareholders in consultation with the Managers, which shall be any price
within the Price Band. Only Retail Individual Investors whose Bid Amount does
not exceed ` 200,000 are entitled to Bid at the Cut-off Price. No other category of Bidders is entitled to Bid at the Cut-off Price.
Demographic Details The demographic details of the Bidders such as their respective addresses,
occupation, PAN, MICR Code and bank account details.
Designated Branches Such branches of the SCSBs with which an ASBA Bidder, not Bidding through
Syndicate/ Sub Syndicate or through a Registered Broker, may submit the Bid
cum Application Forms, a list of which is available on the website of the SEBI at
www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognized-Intermediaries and
updated from time to time, and at such other websites as may be prescribed by
SEBI from time to time.
Designated Date The date on which funds are transferred from the Escrow Account to the Public
Offer Account or the Refund Account, as appropriate, or the funds blocked by the
SCSBs are transferred from the ASBA Account to the Public Offer Account, as
the case may be.
Designated Stock
Exchange
[].
Draft Red Herring
Prospectus
This draft red herring prospectus dated December 18, 2014, issued in accordance
with the ICDR Regulations, which does not contain complete particulars of the
Offer, including the price at which the Equity Shares will be Allotted.
Eligible FPIs FPIs from such jurisdictions outside India where it is not unlawful to make an
offer / invitation under the Offer and in relation to whom the Red Herring
Prospectus constitutes an invitation to purchase the Equity Shares offered thereby.
Eligible NRIs NRIs from jurisdictions outside India where it is not unlawful to make an offer or
invitation under the Offer and in relation to whom the Red Herring Prospectus
constitutes an invitation to purchase the Equity Shares offered thereby.
Escrow Accounts Accounts opened with the Escrow Collection Bank(s) and in whose favour the
Bidders (excluding the ASBA Bidders) will issue cheques or drafts in respect of
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Term Description
the Bid Amount when submitting a Bid.
Escrow Agreement The agreement to be entered into amongst our Company, the Registrar to the
Offer, the Managers, the Syndicate Members, the Selling Shareholders, the
Escrow Collection Bank(s), the Public Offer Account Bank(s), and the Refund
Bank(s) for collection of the Bid Amounts and, where applicable, refunds of the
amounts collected on the terms and conditions thereof.
Escrow Collection
Bank(s)
The banks which are clearing members and registered with SEBI under the BTI
Regulations, with whom the Escrow Account(s) will be opened, being [].
First Bidder The Bidder whose name appears first in the Bid cum Application Form or the
Revision Form.
Floor Price The lower end of the Price Band, i.e. ` [], at or above which the Offer Price and the Anchor Investor Offer Price will be finalised and below which no Bids, will be
accepted.
General Information
Document
The General Information Document for investing in public issues prepared and
issued in accordance with the circular (CIR/CFD/DIL/12/2013) dated October 23,
2013, notified by SEBI, suitably modified and included in Offer Procedure on
page 454 of this Draft Red Herring Prospectus.
Listing Agreement The equity listing agreement to be entered into by our Company with each of the
Stock Exchanges, as amended.
Managers The Global Coordinators and Book Running Lead Managers, being Axis Capital
Limited and Citigroup Global Markets India Private Limited.
Mutual Fund Portion 5% of the Net QIB Category available for allocation to Mutual Funds only, on a
proportionate basis.
Net QIB Category The QIB Category, available for allocation to QIBs, less the number of Equity
Shares allocated to the Anchor Investors, being [] Equity Shares.
Non-Institutional
Investors
All Bidders, including Category III FPIs, that are not QIBs or Retail Individual
Investors who have Bid for Equity Shares for an amount of more than ` 200,000, (but not including NRIs other than Eligible NRIs).
Non-Institutional
Category
The portion of the Offer being not less than 15% of the Offer available for
allocation to Non-Institutional Investors on a proportionate basis, subject to valid
Bids being received at or above the Offer Price.
Offer Initial public offering of [] Equity Shares for cash at a price of ` [] per Equity Share aggregating up to ` 7,500 million by way of an offer for sale by the Selling Shareholders pursuant to the terms of the Red Herring Prospectus.
Offer Agreement The agreement entered into on December 18, 2014 amongst our Company, the
Selling Shareholders and the Managers, pursuant to which certain arrangements
are agreed to in relation to the Offer.
Offer Closing Date Except in relation to Bids received from the Anchor Investors, [], the date after
which the Syndicate, the SCSBs and the Registered Brokers will not accept any
Bids, which shall also be notified in [], an English national newspaper and [], a
Hindi national newspaper (Hindi being the regional language of New Delhi where
our Registered Office is located), each with wide circulation and in case of any
revision, the extended Offer Closing Date, also to be notified to the Stock
Exchanges by issuing a press release and also indicating the change on the
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- 9 -
Term Description
websites of the Managers and at the terminals of the Syndicate Members and the
Registered Brokers and by intimation to the SCSBs.
The Company, 3i Research, P5 and the Promoter Selling Shareholders, in
consultation with the Managers, may consider closing the Offer Period for QIBs
one Working Day prior to the Offer Closing Date in accordance with the ICDR
Regulations.
Offer Opening Date Except in relation to Bids received from the Anchor Investors, [], the date on
which the Syndicate, the SCSBs and the Registered Brokers, as applicable, shall
start accepting Bids for the Offer, which shall also be notified in [], an English
national newspaper and [], a Hindi national newspaper (Hindi being the regional
language of New Delhi where our Registered Office is located), each with wide
circulation.
Offer Period Except in relation to Bids received from the Anchor Investors, the period from and
including the Offer Opening Date to and including the Offer Closing Date during
which Bidders can submit their Bids, including any revisions thereto. The Offer
Period will comprise Working Days only.
Offer Price The final price (less any Retail Discount) at which the Equity Shares will be
Allotted in terms of the Red Herring Prospectus. The Offer Price will be decided
by the Company, 3i Research, P5 and the Promoter Selling Shareholders, in
consultation with the Managers, on the Pricing Date. A discount of ` [] to the Offer Price may be offered to Retail Individual Investors. The Rupee amount of
the Retail Discount, if any, will be decided by our Company, 3i Research, P5 and
the Promoter Selling Shareholders in consultation with the Managers, and
advertised in [], an English national newspaper and [], a Hindi national
newspaper (Hindi being the regional language of New Delhi where our Registered
Office is located), each with wide circulation at least five Working Days prior to
the Offer Opening Date, and shall be made available to the Stock Exchanges for
the purpose of uploading on their website.
Price Band Any price between the Floor Price and the Cap Price, inclusive of the Floor Price
and the Cap Price, and includes revisions thereof.
The Price Band, any Retail Discount and the minimum Bid Lot for the Offer will
be decided by the Company, 3i Research, P5 and the Promoter Selling
Shareholders in consultation with the Managers and will be advertised in [], an
English national newspaper and [], a Hindi national newspaper (Hindi being the
regional language of New Delhi where our Registered Office is located), each with
wide circulation, at least five Working Days prior to the Offer Opening Date, with
the relevant financial ratios calculated at the Floor Price and at the Cap Price and
such advertisement shall be made available to the Stock Exchanges for the
purpose of uploading on their websites.
Pricing Date The date on which the Company, 3i Research, P5 and the Promoter Selling
Shareholders in consultation with the Managers, finalise the Offer Price.
Prospectus The prospectus to be filed with the RoC in accordance with Sections 26 and 32 of
the Companies Act, 2013, containing, inter-alia, the Offer Price that is determined
at the end of the Book Building Process and certain other information, including
any addenda or corrigenda thereto.
Public Offer Account(s) An account opened in accordance with the provisions of the Companies Act, 2013,
with the Public Offer Account Bank to receive money from the Escrow Accounts
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- 10 -
Term Description
and from the ASBA Accounts maintained with the SCSBs on the Designated
Date.
Public Offer Account
Bank(s)
The banks which are clearing members and registered with SEBI under the BTI
Regulations, with whom the Public Offer Account(s) will be opened, being [].
Qualified Institutional
Buyers or QIBs
A qualified institutional buyer, as defined under Regulation 2 (1)(zd) of the ICDR
Regulations.
QIB Category The portion of the Offer (including the Anchor Investor Portion) being 50% of the
Offer which shall be available for allocation to QIBs, including the Anchor
Investors.
Red Herring Prospectus The red herring prospectus that will be issued in accordance with Section 32 of the
Companies Act, 2013, and the ICDR Regulations, which will not have complete
particulars, including the price at which the Equity Shares will be offered,
including any addenda or corrigenda thereto.
Refund Account(s) The account opened with the Refund Bank(s), from which refunds (excluding
refunds to ASBA Bidders), if any, of the whole or part of the Bid Amount shall be
made.
Refund Bank(s) The banks which are clearing members and registered with SEBI under the BTI
Regulations with whom the Refund Account(s) will be opened and in this case
being [].
Registered Broker Stock brokers registered with the Stock Exchanges having terminals in any of the
Broker Centres other than the Syndicate, and eligible to procure Bids in terms of
the circular No. CIR/CFD/14/2012 dated October 4, 2012 issued by SEBI.
Registrar / Registrar to
the Offer
Karvy Computershare Private Limited.
Retail Category The portion of the Offer being not less than 35% of the Offer available for
allocation to Retail Individual Investor(s) in accordance with the ICDR
Regulations, subject to valid Bids being received at or above the Offer Price.
Retail Discount A discount of ` [] that may be offered to Retail Individual Investors, at the time of making a Bid. The amount of the retail discount shall be determined by the
Company, 3i Research, P5 and the Promoter Selling Shareholders in consultation
with the Managers.
Retail Individual Investors Individual Bidders (including HUFs applying through their karta and Eligible
NRIs) who have not submitted a Bid for Equity Shares for a Bid Amount of more
than ` 200,000 in any of the Bidding options in the Offer.
Revision Form The form used by the Bidders, including ASBA Bidders, to modify the quantity of
Equity Shares or the Bid Amount in their Bid cum Application Forms or any prior
Revision Form(s), as applicable. QIBs and Non-Institutional Investors are not
allowed to lower their Bids (in terms of quantity of Equity Shares or the Bid
Amount) at any stage.
Self Certified Syndicate
Bank(s) or SCSB(s)
Banks which are registered with SEBI under the BTI Regulations, which offer the
facility of ASBA, a list of which is available on the website of the SEBI at
www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries and
updated from time to time and at such other websites as may be prescribed by
SEBI from time to time.
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- 11 -
Term Description
Specified Cities or
Specified Locations
Bidding centres where the Syndicate shall accept Bid cum Application Forms from ASBA Bidders, a list of which is available on the website of the SEBI
(http://www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries)
and updated from time to time and at such other websites as may be prescribed by
SEBI from time to time.
Stock Exchanges NSE and BSE.
Syndicate or member
of the Syndicate
The Managers and the Syndicate Members.
Sub Syndicate The sub-syndicate members, if any, appointed by the Managers and the Syndicate
Members, to collect Bid cum Application Forms.
Syndicate Agreement The agreement to be entered into amongst the Syndicate, our Company, the
Selling Shareholders and the Registrar in relation to collection of Bids in the Offer
(excluding Bids from ASBA Bidders procured directly by SCSBs and Bids
procured by Registered Brokers).
Syndicate Bidding
Centres
Syndicate and Sub Syndicate centres established for acceptance of the Bid cum
Application Form and Revision Forms.
Syndicate Members [].
TRS or Transaction
Registration Slip
The slip or document issued by the Syndicate/Sub Syndicate, Registered Broker or
an SCSB (only on demand), as the case may be, to the Bidder as proof of
registration of a Bid.
Underwriters The Managers and the Syndicate Members.
Underwriting Agreement The agreement to be entered into amongst the Underwriters, our Company and the
Selling Shareholders on or after the Pricing Date.
Working Day Any day other than Saturday or Sunday on which commercial banks are open for
business in Mumbai, provided however, for the purposes of the time period
between Offer Closing Date and listing of the Equity Shares, Working Days
shall mean all days other than Sundays and bank holidays in Mumbai, in
accordance with the SEBI circular no. CIR/CFD/DIL/3/2010 dated April 22, 2010.
Conventional or general terms and abbreviations
Term Description
A/c Account.
ACIT Assistant Commissioner of Income Tax.
AGM Annual general meeting.
AIFs Alternative investment funds as defined in and registered under the AIF
Regulations.
AIF Regulations Securities and Exchange Board of India (Alternative Investment Funds)
Regulations, 2012.
AS Accounting standards issued by the Institute of Chartered Accountants of
India.
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- 12 -
Term Description
A.Y. Assessment year.
BPLR Benchmark prime lending rate.
BSE BSE Limited.
BTI Regulations Securities and Exchange Board of India (Bankers to an Issue) Regulations,
1994.
CAGR Compounded Annual Growth Rate.
Calendar Year/ year Unless the context otherwise requires, shall refer to the twelve month period
ending December 31.
Category III Foreign
Portfolio Investors or
Category III FPIs
FPIs who are registered as Category III foreign portfolio investors under the
FPI Regulations.
CDSL Central Depository Services (India) Limited.
CFO Chief Financial Officer.
Companies Act Companies Act, 1956 and the rules thereunder, to the extent not repealed,
and/or the Companies Act, 2013.
Companies Act, 1956 Companies Act, 1956, as the context requires.
Companies Act, 2013 Companies Act, 2013 and the rules and clarifications thereunder, to the extent
notified.
CIT Commissioner of Income Tax.
CSR Corporate social responsibility.
DCIT Deputy Commissioner of Income Tax.
Depositories Act Depositories Act, 1996.
Depository NSDL and CDSL.
DIN Director Identification Number.
DP/ Depository
Participant
A depository participant as defined under the Depositories Act.
DP ID Depository Participants identity number.
DTC Draft Direct Taxes Code, 2013.
EBITDA Earnings before interest, tax, depreciation and amortisation, calculated as
profit / (loss) for the period excluding depreciation and amortization expense,
finance cost, finance income and tax expenses.
ECB External commercial borrowing.
EGM Extraordinary general meeting.
EPS Earnings per share (as calculated in accordance with AS-20).
EUR Euro.
FDI Foreign direct investment.
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- 13 -
Term Description
FEMA Foreign Exchange Management Act, 1999, including the rules and regulations
thereunder.
FEMA Regulations Foreign Exchange Management (Transfer or Issue of Security by a Person
Resident Outside India) Regulations, 2000.
FII(s) Foreign institutional investors, as defined under the FPI Regulations.
Financial Year / Fiscal /
FY / F.Y.
Period of twelve months ending on March 31 of that particular year, unless
stated otherwise.
FPI(s) Foreign portfolio investors, as defined under the FPI Regulations, including
FIIs and QFIs, which are deemed to be foreign portfolio investors.
FPI Regulations Securities and Exchange Board of India (Foreign Portfolio Investors)
Regulations, 2014.
Finance Act Finance Act, 1994.
FIPB Foreign Investment Promotion Board.
FVCI Foreign venture capital investors, as defined and registered with SEBI under
the FVCI Regulations.
FVCI Regulations Securities and Exchange Board of India (Foreign Venture Capital Investor)
Regulations, 2000.
GDP Gross domestic product.
GIR Number General index registration number.
GoI Government of India.
GST Goods and services tax.
HCIL Hughes Communications India Limited.
HUF Hindu undivided family.
ICAI The Institute of Chartered Accountants of India.
IFRS International Financial Reporting Standards.
INR Indian National Rupees.
I.T. Act The Income Tax Act, 1961.
ITAT Income Tax Appellate Tribunal.
ICDR Regulations Securities and Exchange Board of India (Issue of Capital and Disclosure
Requirements) Regulations, 2009.
Indian GAAP Accounting principles generally accepted in India.
Insider Trading Regulations Securities and Exchange Board of India (Prohibition of Insider Trading)
Regulations, 1992.
IPO Initial public offer.
LIBOR London interbank offered rate.
MAT Minimum alternate tax.
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Term Description
MCA Ministry of Corporate Affairs, Government of India.
MICR Magnetic ink character recognition.
Mn / mn Million.
Mutual Funds A mutual fund registered with SEBI under the Securities and Exchange Board
of India (Mutual Funds) Regulations, 1996.
N.A. Not applicable.
NAV Net asset value per share being Net Worth at the end of period / year excluding preference share capital and cumulative preference dividend divided
by Total number of equity shares outstanding at the end of the period/year.
NCAER National Council of Applied Economic Research.
NCT National Capital Territory.
NECS National electronic clearing service.
NEFT National electronic fund transfer.
Negotiable Instruments Act Negotiable Instruments Act, 1881.
Net Worth Equity share capital plus Reserves and surplus (including, Securities Premium,
General Reserve, Legal Reserve, Foreign Currency Translation Reserve, Stock
options outstanding and surplus in statement of Profit and Loss).
NOC No objection certificate.
Non-Resident A person resident outside India, as defined under the FEMA and includes a
Non-Resident Indian.
NRE Account Non resident external account established in accordance with the Foreign
Exchange Management (Deposit) Regulations, 2000.
NRI / Non-Resident
Indian
A person resident outside India, as defined under FEMA and who is a citizen
of India or a person of Indian origin, such term as defined under the Foreign
Exchange Management (Deposit) Regulations, 2000.
NRO Account Non resident ordinary account established in accordance with the Foreign
Exchange Management (Deposit) Regulations, 2000.
NSDL National Securities Depository Limited.
NSE National Stock Exchange of India Limited.
OCB / Overseas Corporate
Body
A company, partnership, society or other corporate body owned directly or
indirectly to the extent of at least 60% by NRIs including overseas trusts in
which not less than 60% of the beneficial interest is irrevocably held by NRIs
directly or indirectly and which was in existence on October 3, 2003 and
immediately before such date was eligible to undertake transactions pursuant
to the general permission granted to OCBs under the FEMA. OCBs are not
allowed to invest in the Offer.
P/E Ratio Price/earnings ratio.
PAN Permanent account number allotted under the I.T. Act.
PLR Prime lending rate.
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Term Description
QFI Qualified foreign investor, as defined under the FPI Regulations.
PSUs Public Sector Undertakings (government-owned corporations)
RBI Reserve Bank of India.
RONW Return on net worth.
Rs. / Rupees / ` Indian Rupees.
RTGS Real time gross settlement.
SCRA Securities Contracts (Regulation) Act, 1956.
SCRR Securities Contracts (Regulation) Rules, 1957.
SEBI Securities and Exchange Board of India constituted under the SEBI Act.
SEBI Act Securities and Exchange Board of India Act, 1992.
SEBI ESOP Guidelines Erstwhile Securities and Exchange Board of India (Employee Stock Option
Scheme and Employee Stock Purchase Scheme) Guidelines, 1999.
SEBI ESOP Regulations Securities and Exchange Board of India (Share Based Employee Benefits)
Regulations, 2014.
Securities Act U.S. Securities Act of 1933, as amended.
SICA Sick Industrial Companies (Special Provisions) Act, 1985.
Stock Exchanges BSE and NSE.
Takeover Regulations Securities and Exchange Board of India (Substantial Acquisition of Shares and
Takeovers) Regulations, 2011.
US/USA United States of America.
USD or $ or US $ United States Dollar.
US GAAP Generally accepted accounting principles in the US.
U.S. Person As defined in Regulation S under the Securities Act.
U.S. QIBs Qualified Institutional Buyers, as defined in Rule 144A under the Securities
Act.
VAT Value added tax.
VCFs Venture capital funds as defined in and registered with SEBI under the VCF
Regulations.
VCF Regulations The erstwhile Securities and Exchange Board of India (Venture Capital Fund)
Regulations, 1996.
Unless the content otherwise requires, the words and expressions used but not defined in this Draft Red Herring
Prospectus will have the same meaning as assigned to such terms under the Companies Act, the SEBI Act, the
SCRA, the Depositories Act and the rules and regulations made thereunder.
Notwithstanding the foregoing, terms in Main Provisions of our Articles of Association, Statement of
Possible Tax Benefits available to the Companies and its Shareholders and Financial Statements on pages
500, 128 and 316, respectively, shall have the meanings given to such terms in these respective sections.
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Industry related terms
Term Description
2D Two dimensional
3D Three dimensional
ATP Average ticket price.
CRISIL CRISIL Research, a division of CRISIL Limited.
CRISIL Report Study of the Media and Entertainment Sector in India, CRISIL Research,
November 2014.
CRIS CRISIL Risk and Infrastructure Solutions Limited.
D-Cinema Digital Cinema Initiative compliant
DAVP Directorate of Advertising and Visual Publicity
DCI Digital Cinema Initiative
E-Cinema A commonly used term to describe various technologies used to digitally
deliver movie content other than through D-Cinema.
e-tax Entertainment tax.
HIG Higher income group.
LIG Lower income group.
NOC Network operations centre.
PFCE Private final consumption expenditure.
UFO-M4 our UFO-M4 platform.
UPS Uninterrupted power supply.
VPF Virtual print fee.
VPF D-Cinema Virtual print fees from D-Cinema.
VPF E-Cinema Virtual print fees from E-Cinema.
VSAT Very small aperture terminal.
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PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA
All references to India contained in this Draft Red Herring Prospectus are to the Republic of India and all
references to the U.S. are to the United States of America.
Financial Data
Unless the context requires otherwise, the financial data in this Draft Red Herring Prospectus is derived from
our Restated Summary Statements. The Companys Financial Year commences on April 1, and ends on March
31 of the following year. In this Draft Red Herring Prospectus, any discrepancies in any table, graphs or charts
between the total and the sums of the amounts listed are due to rounding-off.
There are significant differences between Indian GAAP, IFRS and U.S. GAAP. We have not attempted to
explain those differences or quantify their impact on the financial data included herein, and we urge you to
consult your own advisors regarding such differences and their impact on our financial data. Accordingly, the
degree to which the Restated Summary Statements included in this Draft Red Herring Prospectus will provide
meaningful information is entirely dependent on the readers level of familiarity with Indian accounting
practices. Any reliance by persons not familiar with Indian accounting practices on the financial disclosures
presented in this Draft Red Herring Prospectus should accordingly be limited. Our Company does not provide a
reconciliation of its financial statements to IFRS or U.S. GAAP financial statements. For details, see Risk
Factors Significant differences exist between the requirements of Indian GAAP and other accounting
principles, such as U.S. GAAP and IFRS, which may be material to investors assessments of our financial
condition. on page 51 of this Draft Red Herring Prospectus.
Any percentage amounts, as set forth in the sections Risk Factors, Business and Managements Discussion
and Analysis of Financial Condition and Results of Operations on pages 22, 169 and 336 of this Draft Red
Herring Prospectus, respectively, and elsewhere in this Draft Red Herring Prospectus, unless otherwise
indicated, have been calculated on the basis of our Restated Consolidated Summary Statements and the Restated
Unconsolidated Summary Statements.
Currency and units of presentation
All references to;
Rupees Rs. or ` are to Indian Rupees, the official currency of the Republic of India. US Dollars or US$ or USD are to United States Dollars, the official currency of the United States of
America.
AED are to the official currency of the United Arab Emirates.
NGN are to the official currency of Nigeria.
MxP$ are to the official currency of Mexico.
In this Draft Red Herring Prospectus, our Company has presented certain numerical information in million
units. One million represents 1,000,000.
Industry and Market Data
Unless stated otherwise, industry data used throughout this Draft Red Herring Prospectus has been obtained or
derived from publicly available information as well as industry publications. Industry publications generally
state that the information contained in those publications has been obtained from sources believed to be reliable
but that their accuracy and completeness are not guaranteed and their reliability cannot be assured. Accordingly,
no investment decision should be made on the basis of such information. Although we believe that the industry
data used in this Draft Red Herring Prospectus is reliable, it has not been independently verified by the
Company, the Selling Shareholders, the Syndicate or any of their affiliates or advisors.
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Information has been included in this Draft Red Herring Prospectus from the report titled Study of the media
and entertainment sector in India, November, 2014 prepared by CRISIL Research, a division of CRISIL
Limited (the CRISIL Report), which report has been commissioned by the Company for the purposes of
confirming its understanding of the industry in connection with the Offer and which includes the following
disclaimer.
CRISIL Research, a division of CRISIL Limited (CRISIL), has taken due care and caution in preparing this
Report (Report) based on the information obtained by CRISIL from sources which it considers reliable (Data).
However, CRISIL does not guarantee the accuracy, adequacy or completeness of the Data / Report and is not
responsible for any errors or omissions or for the results obtained from the use of Data / Report. This Report is
not a recommendation to invest / disinvest in any company covered in the Report. CRISIL especially states that
it has no liability whatsoever to the subscribers / users / transmitters / distributors of this Report. CRISIL
Research operates independently of, and does not have access to information obtained by CRISILs Ratings
Division / CRISIL Risk and Infrastructure Solutions Limited (CRIS), which may, in their regular operations,
obtain information of a confidential nature. The views expressed in this Report are that of CRISIL Research and
not of CRISILs Ratings Division / CRIS. No part of this Report may be published / reproduced in any form
without CRISILs prior written approval.
Further, the extent to which the industry and market data presented in this Draft Red Herring Prospectus is
meaningful depends on the readers familiarity with and understanding of the methodologies used in compiling
such data. There are no standard data gathering methodologies in the industry in which we conduct our
business, and methodologies and assumptions may vary widely among different industry sources.
Such data involves risks, uncertainties and numerous assumptions and is subject to change based on various
factors, including those disclosed in the section Risk Factors on page 22 of this Draft Red Herring Prospectus.
Accordingly, investment decisions should not be based on such information.
Exchange Rates
This Draft Red Herring Prospectus contains conversions of US$ and other currency amounts into Indian Rupees
that have been presented solely to comply with the requirements of the ICDR Regulations. These conversions
should not be construed as a representation that such currency amounts could have been, or can be converted
into Indian Rupees, at any particular rate, or at all.
The exchange rates of the respective foreign currencies are provided below:
(in `) Currency September 30,
2014
March 31,
2014
March 31,
2013
March 31,
2012
March 31,
2011
March 31,
2010
US$ 61.83 59.98 54.65 52.18 45.21 44.97
AED 16.83 16.33 14.88 14.21 12.31 12.24
NGN 0.38 0.36 0.35 0.33 0.29 0.30
MxP$ 4.59 4.59 4.44 4.08 3.79 3.64
Source: www.oanda.com
NOTICE TO PROSPECTIVE INVESTORS IN THE UNITED STATES
The Equity Shares have not been recommended by any U.S. federal or state securities commission or regulatory
authority. Furthermore, the foregoing authorities have not confirmed the accuracy or determined the adequacy
of this Draft Red Herring Prospectus or approved or disapproved the Equity Shares. Any representation to the
contrary is a criminal offence in the United States. In making an investment decision investors must rely on
their own examination of our Company and the terms of the offer, including the merits and risks involved.
The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended
(the Securities Act) or any other applicable law of the United States and, unless so registered, may not be
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- 19 -
offered or sold within the United States except pursuant to an exemption from, or in a transaction not subject to,
the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity
Shares are being offered and sold (a) in the United States only to persons reasonably believed to be qualified
institutional buyers (as defined in Rule 144A under the Securities Act and referred to in this Draft Red Herring
Prospectus as U.S. QIBs, for the avoidance of doubt, the term U.S. QIBs does not refer to a category of
institutional investor defined under applicable Indian regulations and referred to in the Draft Red Herring
Prospectus as QIBs) in transactions exempt from the registration requirements of the Securities Act and (b)
outside the United States in compliance with Regulation S and the applicable laws of the jurisdiction where
those offers and sales occur.
NOTICE TO NEW HAMPSHIRE RESIDENTS
NEITHER THE FACT THAT A REGISTRATION STATEMENT OR AN APPLICATION FOR A LICENSE
HAS BEEN FILED UNDER CHAPTER 421-B OF THE NEW HAMPSHIRE REVISED STATUTES (RSA)
WITH THE STATE OF NEW HAMPSHIRE NOR THE FACT THAT A SECURITY IS EFFECTIVELY
REGISTERED OR A PERSON IS LICENSED IN THE STATE OF NEW HAMPSHIRE CONSTITUTES A
FINDING BY THE SECRETARY OF STATE OF NEW HAMPSHIRE THAT ANY DOCUMENT FILED
UNDER RSA 421-B IS TRUE, COMPLETE AND NOT MISLEADING. NEITHER ANY SUCH FACT NOR
THE FACT THAT AN EXEMPTION OR EXCEPTION IS AVAILABLE FOR A SECURITY OR A
TRANSACTION MEANS THAT THE SECRETARY OF STATE HAS PASSED IN ANY WAY UPON THE
MERITS OR QUALIFICATIONS OF, OR RECOMMENDED OR GIVEN APPROVAL TO, ANY PERSON,
SECURITY OR TRANSACTION. IT IS UNLAWFUL TO MAKE, OR CAUSE TO BE MADE, TO ANY
PROSPECTIVE PURCHASER, CUSTOMER, OR CLIENT ANY REPRESENTATION INCONSISTENT
WITH THE PROVISIONS OF THIS PARAGRAPH.
NOTICE TO PROSPECTIVE INVESTORS IN THE EUROPEAN ECONOMIC AREA
This Draft Red Herring Prospectus has been prepared on the basis that all offers of Equity Shares will be made
pursuant to an exemption under the Prospectus Directive, as implemented in Member States of the European
Economic Area (EEA), from the requirement to produce a prospectus for offers of Equity Shares. The
expression Prospectus Directive means Directive 2003/71/EC of the European Parliament and Council EC
(and amendments thereto, including the 2010 PD Amending Directive, to the extent implemented in the
Relevant Member State (as defined below)) and includes any relevant implementing measure in each Relevant
Member State. Accordingly, any person making or intending to make an offer within the EEA of Equity Shares
which are the subject of the placement contemplated in this Draft Red Herring Prospectus should only do so in
circumstances in which no obligation arises for our Company or any of the Underwriters to produce a
prospectus for such offer. None of our Company and the Underwriters have authorized, nor do they authorize,
the making of any offer of Equity Shares through any financial intermediary, other than the offers made by the
Underwriters which constitute the final placement of Equity Shares contemplated in this Draft Red Herring
Prospectus.
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- 20 -
FORWARD-LOOKING STATEMENTS
All statements contained in this Draft Red Herring Prospectus that are not statements of historical fact constitute
forward-looking statements. All statements regarding our expected financial condition and results of
operations, business, plans and prospects are forward-looking statements. These forward-looking statements
include statements with respect to our business strategy, our revenue and profitability, our projects and other
matters discussed in this Draft Red Herring Prospectus regarding matters that are not historical facts. Investors
can generally identify forward-looking statements by terminology such as aim, anticipate, believe,
expect, estimate, intend, objective, plan, project, shall, will, will continue, will pursue or
other words or phrases of similar import. All forward-looking statements (whether made by us or any third
party) are predictions and are subject to risks, uncertainties and assumptions about us that could cause actual
results to differ materially from those contemplated by the relevant forward-looking statement.
Forward looking statements reflect our current views with respect to future events as of the date of this Draft
Red Herring Prospectus and are not a guarantee of future performance. These statements are based on our
managements beliefs and assumptions, which in turn are based on currently available information. Although
we believe the assumptions upon which these forward-looking statements are based are reasonable, any of these
assumptions could prove to be inaccurate, and the forward-looking statements based on these assumptions could
be incorrect.
Further, the actual results may differ materially from those suggested by the forward-looking statements due to
risks or uncertainties associated with our expectations with respect to, but not limited to, regulatory changes
pertaining to the industries in India in which we have our businesses and our ability to respond to them, our
ability to successfully implement our strategy, our growth and expansion, technological changes, our exposure
to market risks, general economic and political conditions in India, which have an impact on our business
activities or investments, the monetary and fiscal policies of India, inflation, deflation, unanticipated turbulence
in interest rates, foreign exchange rates, equity prices or other rates or prices, the performance of the financial
markets in India and globally, changes in domestic laws, regulations and taxes, changes in competition in our
industry and incidence of any natural calamities and/or acts of violence. Important factors that could cause
actual results to differ materially from our expectations include, but are not limited to, the following:
any downturn in the Indian or international cinema industries;
dependence on our relationships and agreements with movie producers and distributors, and any failure to maintain these relationships, or to establish and capitalise on new relationships;
dependence on our relationships and agreements with exhibitors, and any failure to maintain these relationships, or to establish and capitalise on new relationships;
dependence on our relationships with advertisers, and any failure to maintain these relationships, or to establish and capitalise on new relationships;
dependence of our advertisement revenue on a number of factors, including the number of screenings of movies, which is subject to factors outside of our control;
dependence on certain of our customers who account for a large portion of our revenues;
intense competition and pricing pressure;
failure or disruption of our technology systems on which we rely heavily;
failure to maintain technological advantage;
dependence on third parties to supply digital cinema equipment, installation and maintenance services;
failure or inability to protect our intellectual property rights;
failure to implement growth strategies; and
risks associated with international activities.
For a further discussion of factors that could cause our actual results to differ, see Risk Factors, Business
and Managements Discussion and Analysis of Financial Condition and Results of Operations on pages 22,
169 and 336 of this Draft Red Herring Prospectus, respectively.
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- 21 -
By their nature, certain risk disclosures are only estimates and could be materially different from what actually
occurs in the future. As a result, actual future gains or losses could materially differ from those that have been
estimated. Our Company, the Selling Shareholders, the Directors, the Syndicate and their respective affiliates or
associates do not have any obligation to, and do not intend to, update or otherwise revise any statements
reflecting circumstances arising after the date hereof or to reflect the occurrence of underlying events, even if
the underlying assumptions do not come to fruition. In accordance with the SEBI requirements, our Company
and the Selling Shareholders will ensure that investors in India are informed of material developments until
such time as the grant of listing and trading permissions by the Stock Exchanges. Further, in accordance with
Regulation 51A of the ICDR Regulations, our Company may be required to undertake an annual updation of the
disclosures made in the Red Herring Prospectus and make it publicly accessible in the manner specified by
SEBI.
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RISK FACTORS
An investment in equity shares involves a high degree of risk. You should carefully consider all the information
disclosed in this Draft Red Herring Prospectus, including the risks and uncertainties described below, before
making an investment decision in our Equity Shares. The risks described below are not the only ones relevant to
us or our Equity Shares, the industry in which we operate or India and other regions we operate in. Additional
risks and uncertainties, not presently known to us or that we currently deem immaterial may also impair our
business, results of operations and financial condition. To obtain a complete understanding of our Company,
prospective investors should read this section in conjunction with the sections titled Business and
Managements Discussion and Analysis of Financial Condition and Results of Operations on pages 169 and
336, respectively, as well as the other financial and statistical information contained in this Draft Red Herring
Prospectus. If any of the risks described below or other risks that are currently not known actually occur, our
business, prospects, financial condition and results of operations could be adversely affected, the trading price
of our Equity Shares could decline, and prospective investors may lose all or part of their investment. You
should consult your tax, financial and legal advisors about the particular consequences to you of an investment
in the Offer.
Prospective investors should pay particular attention to the fact that our Company is incorporated under the
laws of India and is subject to a legal and regulatory environment which may differ in certain respects from
that of other countries.
This Draft Red Herring Prospectus also contains forward-looking statements that involve risks and
uncertainties. Our actual results could differ materially from those anticipated in these forward-looking
statements as a result of certain factors, including the considerations described below and elsewhere in this
Draft Red Herring Prospectus. Please see Forward-Looking Statements on page 20 of this Draft Red
Herring Prospectus.
Unless specified or quantified in the relevant risks factors below, we are not in a position to quantify the
financial or other implication of any of the risks described in this section. Unless otherwise stated, the financial
information of our Company used in this section has been derived from the Restated Consolidated Summary
Statements.
INTERNAL RISKS
Risks Relating to our Business and Industry
1. Any downturn in the Indian or international cinema industries could materially adversely affect our business, financial condition, results of operations and prospects.
Our success is highly dependent upon our ability to provide services to, and generate revenues from, movie
producers, distributors and exhibitors, as well as from advertisers through in-cinema advertising. These
parties are dependent on the health of the Indian and international cinema industries, which are significantly impacted by factors entirely outside of our control. Such factors include:
Alternative sources of entertainment and entertainment delivery. The cinema industry competes with many other sources of entertainment and entertainment delivery, including television and the
internet. Technological advancements such as video on demand, mobile and internet streaming
and downloading have increased the number of entertainment and information delivery choices
available to consumers and have intensified the challenges posed by audience fragmentation.
Movies may also be released under alternative methods, such as DVD or HD DVD, cable
television, downloads via the internet, video discs, video on demand, satellite and pay-per-view
services. The increasing number of choices available to audiences could negatively impact
consumer demand for viewing movies in a cinema, and there can be no assurance that occupancy
rates at cinemas will not fall.
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