Dr. Lillian PaynOctober 17, 2012
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Design Crimes in Your Presentations and How to Solve Them
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Dr. Lillian Payn
Design Crimes in Your Presentations and How to Solve Them
DESIGN CRIMES?
We don’t want to leave a trail of victims after our presentations. That would be a shame, since design crimes are avoidable.
In this presentation, you will…
In this presentation , you will…
Identify typical “law breaking” crimes.
Identify typical “law breaking” crimes. See the solutions that are pleasing to
the eye and deliver a strong message.
In this presentation , you will…
Identify typical “law breaking” crimes. See the solutions that are pleasing to
the eye and deliver a strong message. Identify visuals that
• …improve learning.
In this presentation , you will…
Identify typical “law breaking” crimes. See the solutions that are pleasing to
the eye and deliver a strong message. Identify visuals that
• …improve learning.
• …motivate learners.
In this presentation , you will…
Identify typical “law breaking” crimes. See the solutions that are pleasing to
the eye and deliver a strong message. Identify visuals that
• …improve learning.
• …motivate learners.
• …match visual to content.
In this presentation , you will…
Identify typical “law breaking” crimes. See the solutions that are pleasing to
the eye and deliver a strong message. Identify visuals that
• …improve learning.
• …motivate learners.
• …match visual to content. Learn “tips and techniques.”
In this presentation , you will…
EVIDENCE-BASED
Growing base of evidence through research that supports a “multimedia” approach:
Package our content. Improve learning and recall. Address learner individuality.
SURVEY
Do you regularly deliver presentations to your students (e.g., in the form of PowerPoint, Keynote, or other..)?
A. Yes
B. No
?
FONTS
Why are these on the “design crime" list? What would you do?
FONTS
Script Caps, Multiple Fonts, Crowding
BETTER!
TYPOGAPHY / LAYOUT
Why is this on the “design crime" list? What would you do?
TYPOGAPHY / LAYOUT
“Wall of Words,” Chunked, Guide eye, Layout, White space, Color
BETTER!
BULLETS
Why is this on the ”design crime" list? What would you do?
BULLETS
Alternative to bullets: thought bubbles, charts, schematics, layout
BETTER!
IMAGES
Why is this on the ”design crime" list? What would you do?
IMAGES
Use photos (not clip art), Contemporary look
BETTER!
CHARTS
Why is this on the “design crime" list? What would you do?
CHARTS
Busy detail, Proportional image sizing
BETTER!
CHARTS
Why is this on the “design crime" list? What would you do?
CHARTS
Reduce complexity, no “chart junk”
SUSPECTS ARRESTED BY TYPE OF DRUG
CHARTS
Why is this on the “design crime" list? What would you do?
CHARTS
Convert data to visualize with charts
BETTER!
SURVEY
Do you have a website for your courses and/or yourself?
A. Yes
B. No
?
WEBSITE
Websites
Please click on the image to go to the site.What do you recommend to improve the following pages?
http://www.aiseikai.or.jp
Websites
Please click on the image to go to the site.
http://www.tnteventsinc.com/
Websites
Please click on the image to go to the site.
http://www.gordonwaynewatts.com
Websites
Please click on the image to go to the site.
http://art.yale.edu/Login/
WEBSITE
TIPS
TIPS
TIPS
COLOR• Don’t make the screen too bright or
too dim.• Use bright colors for small areas,
light colors for large areas.• Use bright colors to emphasize, non-
bright to de-emphasize.• Provide visual cues. Use colors
to group items.
TIPS
COLOR• Emphasize separation with contrasting
colors (r/g).• Convey similarity with similar colors
(o/y).• Use desaturated or spectrum center
colors for text (y/g).• Use darker, spectrally extreme
colors for background (b/k).
TIPS
TIPS
TYPE PAIRS• Use Font Families:
HELVETICA BOLD with HELVETICA LIGHT
• Use San Serif with Serif: HELVETICA with PALATINO
TIPS
TIPS
Last row = H X 8 of the screen (8H). <
TIPS
SCREENS Well-designed screens require 20-25%
less time to read. Users have 25% less errors with well-
designed screens. Users spend 40% less time making
decisions with well-designed screens.
TIPS
SCREENS: Color Don’t count on a strong ability to
distinguish color. (Remember that over 25% of the population is color blind.)
Stay with basic colors that show on all monitors.
Don’t give users too much to remember; 5 organizational colors max.
TIPS
SCREENS: Color Keep common associations.
• Red=danger
• Yellow=warning
• Blue=cooler temperature Be consistent with color use.
TIPS
SCREENS: Color 2-COLOR COMBINATIONS
GOOD
• white/green
• gold/cyan
• gold/green
• green/magenta
POOR• red/blue• red/green• red/purple• white/yellow
TIPS
SCREENS: Color 3-COLOR COMBINATIONS
GOOD• white/gold/green
• white/gold/blue
• white/gold/magenta
• gold/lavender/green
POOR• yellow/red/green• red/blue/green• red/magenta/blue• white/cyan/yellow
TIPS
SCREENS: Graphics Every image should have a purpose. Graphics should have a consistent style. Align each image with something. Avoid tiny images with a lot of detail. Each graphic should fit entirely on a
screen. Avoid unnecessary embellishment.
TIPS
SCREENS: Typefaces Detailed fonts only work at very large
sizes. Medium weights work better than light
or very heavy fonts. Vertical and horizontal lines appear
sharper than diagonals and curves on a monitor.
TIPS
SCREENS: Typefaces Condensed fonts are difficult to read. Avoid script fonts. Reverse type is harder, more tiring
to read. All caps are harder to read.
(Short labels are OK in upper case).
TIPS
SCREENS: Typefaces Serifs are OK for body copy provided
they are large enough with short line lengths and more space between the lines.
Chunk text. Be kind to your reader. If it looks hard to
read, it is.
TIPS
SCREENS: Typefaces Serifs are OK for body copy provided
they are large enough with short line lengths and more space between the lines.
Chunk text. Be kind to your reader. If it looks hard to
read, it is.
RESOURCES
FONTS: Dafonthttp://http://www.dafont.com/
IMAGES: Presentation Zenhttp://presentationzen.blogs.com/presentationzen/2006/01/where_can_you_f.html
A HAPPY ENDNG! With your terrific presentations!
Lillian S. Payn, PhD— Academic Technology Coordinator
— Palomar College
lpayn.palomar.edu
760 / 744 -1150 ext. 3078
Q&A
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