ARIIX is an industry-disruptive direct selling company
that partners with world-renowned nutrition, health
and lifestyle experts, bringing brands that are on the
leading edge of what science and nature can offer.
With eight efficacious, result-oriented product lines, the
company offers a comprehensive 360º approach to helping
consumers and business partners live their very best life. ARIIX’s
culture makes it different in many ways. The company isn’t into
mega buildings and giant displays of success, but instead, it
invests its resources into providing a solid business model that
continues to attract independent business owners—especially
millennials.
A True Business Frontrunner
Dr. Fred Cooper is the CEO and Founder of ARIIX. He is
a respected leader with a talent for creating lucrative
opportunities on a global scale. As a true innovator and direct
sales forerunner, Fred perceives opportunities where others
don’t. He has the unique ability to create revolutionary business
models that benefit the independent business owner—like the
industry-first and patent-pending ACTIV8 Compensation Plan.
ACTIV8 is well known and coveted in the industry and the
unique brainchild of Fred Cooper!
Fred holds a Ph.D. in Business and Statistics and taught for 17
years as a professor at the University of Utah. He is also the
original founder of the Center for Entrepreneurship at the
university. The direct selling industry first piqued Fred’s interest
while he was teaching an advanced statistics class to an
accountant whose firm conducted business with a publicly
traded direct sales company. He came to realize that working
for a direct sales company has the ability to expand one’s
perception of business opportunities, and he welcomed the
challenge of creating a compensation plan that could truly be
rewarding and one of a kind.
Today, with more than 20 years of industry experience, Fred is
one of the world’s foremost experts in managing direct selling
companies and has emerged as a pioneer with a knack for
spotting inefficiencies and then fixing them.
Offering Practical Exposure for Industry Collaboration
Fred says the bottom line is that if you are a Representative for
ARIIX, they’ve got your back. ARIIX has got the Representative
Bill of Rights, which is an industry-first contract that provides
Representatives not only legal protection, but also a voice
Delivering Industry-Leading Services to Benefit Entrepreneurs and Business Owners
DR. FREDFOUNDER & CEOwww.ariix.com
COOPER
CEO OFTHE YEAROur culture makes
us different in many ways. We aren’t into mega buildings and giant displays of success, but instead, we invest our resources into providing a solid business model that continues to attract independent business owners—especially millennials.
®
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within the company, ranging from compensation plan
changes to policies and procedures, as well as a share in
company profits.
The company also employs a “house of brands” philosophy
that allows its independent Representatives to diversify their
businesses. Through the acquisition of other direct selling
companies, ARIIX consistently offers breakthrough products
and more options for its entrepreneurs to build their business
with. The entrepreneurs build their business the way they
choose, while always staying competitive and relevant.
Another clear standout is ARIIX’s industry-first and patent-
pending ACTIV8 Compensation Plan, which pays out a true 50
cents on every dollar and allows the Representative to choose
which way they want to build, whether it’s binary, unilevel or
matrix.
Extensive Experience Paving the Way Forward
Fred has experienced a lot of success in his career both inside
and outside of the industry. But each day he chooses ARIIX and
the Representatives the company serves because he believes
in them. Fred says, “I believe in the industry and the unique
and powerful way it can transform lives. I see the power of
transformation every day and that’s what propels me—that’s
what makes me strive to consistently provide the very best
opportunity, equal to all, in the direct selling space. Whether
you are a white-collar or blue-collar worker hoping to start
your own business on the side, a single parent hoping to add
to your income, or a stay-at-home mom hoping to supplement
your husband’s income, you can find a place in direct sales.”
Accomplishments Throughout the Success Journey
In 2018, Fred became one of only 40 recipients worldwide
to receive an honorary professorship from the University
of International Business and Economics in Beijing and
membership in the Chinese Academy of International Trade
and Economic Cooperation. As a recipient of this distinctive
award, he is counted among an elite group of highly successful
international leaders. Through these appointments, Fred is
highly valued as a results-driven visionary for his contributions
toward resolving commerce issues in the global marketplace.
A world-renowned speaker and award-winning businessman,
Fred’s industry presence has earned him the title of Top CEO
in the World by Business for Home, the leading industry
publication. He was recently named Transformation Leader
of the Year in the CEO World Awards and has been featured
in myriad publications and news segments, including
Performance 360, ABC4 “Good Things Utah,” The CEO Views,
CIO Bulletin, and Insights Success, to name a few.
Delivering Innovation to Mitigate Challenges
Commenting on the challenges, Fred says, “I knew that I
wanted to do things differently. There’s a reason the industry
gets a bad rap—it is usually only the top Reps that make the
money. But I wanted to create an environment where anyone
can rise to success. In this business, it can be anyone’s game,
and you never know who the next leader is going to be! And
speaking of leaders, I knew that if I was going to truly facilitate
industry change and create a legacy business—one that would
continue to thrive long after I was gone—I needed to surround
myself with a team of leaders who were already successful in
each of their respective fields. I wanted the best of the best, and
ARIIX exists today because of the dedication and influence of
all seven Founders.”
While Fred is the CEO and he ensures the policies and
procedures that are created are fair and reasonable, he
wants to make sure that anyone can execute those policies,
with or without him. And each of the other Founders has
done the same—they’ve established a solid foundation in their
respective fields to create a stable infrastructure that can be
self-sustaining. Fred operates with the understanding that
everyone is replaceable, even himself. That is how a legacy
company is created.
An Extra Mile Towards the Future
Fred’s goal is to inspire ARIIX Reps to grow as leaders and
mentor new leaders within their teams in order to create
thriving networks in markets across the globe. He desires to
allow local leaders to independently lead according to their
market’s needs and trends. This deconstructed management
style allows markets to direct their own events, tools,
promotions and campaigns in the way that’s best for them.
Fred is also a hands-on leader, rolling up his sleeves and
working alongside Reps to reach new goals and grow as
leaders. Over the past year alone, he has logged thousands of
miles traveling the world to bring top training, coaching and
a whole lot of fun to ARIIX Representatives. With great respect
for different cultures and business practices, Fred encourages
diversity and new ideas. He also encourages Reps to connect
with one another, inspire one another and share their stories of
success through the 2019 Transformation addition to the ARIIX
Connect mobile app. And the approach is working! Entering
its eighth year of business, the ARIIX opportunity is available
to a total of 21 countries on four continents with 12 worldwide
offices. New markets in 2018–19 included Israel, France,
Australia and Italy, along with the establishment of three new
offices in Australia, Canada and Ireland.
Reps have never felt closer, more connected, or more a part of
the global ARIIX family.
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