CHAPTER - 1
INTRODUCTION
1
ORGANIZATIONAL CHART
1.
2
BOARD OF DIRECTORS
MANAGING DIRECTORS
SALE DEPARTMEN
SECRETARIAL DEPARTMENT
SALE DEPARTMEN
PERSONAL
PRODUCTION
SALE MANAGER
EXECUTIVE SECRETORY
ACCOUNTS OFFICER
PERSONAL OFFICER
SALE STAFF
STAFF ACCOUNTANT TIME KEEPER
ASSISTANT ACCOUNTAN
WATCH MAN
FACTORY II FUNCTIONAL
MANAGER
FACTORY II FUNCTIONAL
MANAGER
FACTORY II FUNCTIONAL
MANAGER
FACTORY II FUNCTIONAL
MANAGER
SUPERVISORY
SUPERVISORY STAFF
SUPERVISORY STAFF
SUPERVISORY STAFF
SUPERVISORY
FACTORY FUNCTIONAL
MANAGER
MASTERY MASTERY MASTERY MASTERY MASTERY
INTRODUCTION
As a part of my academic studies, I Sujda Abdul Salam A K (1st year BBA) have successfully completed
my project work in The Baliapattam Tile Works Ltd. The following are the reasons for why I selected
BTW –
It is one of the most popular and older tile manufacturing industries in Kerala.
It has comparatively large sales force.
It has sufficient number of departments and workers.
OBJECTIVES OF THE STUDY
Some of the important objectives are –
To study about different departments of organization.
To get familiar with the organization.
To get practical experience regarding organization function.
To understand production process and financial position of the company
SOURCE OF DATA
Primary data
Primary data were collected through interviews with company officials and workers. Their opinions and suggestions formed a valuable base of the project work.
Secondary data
Secondary data means data which has been already collected. These secondary data were
collected from annual reports, internet etc.
3
WORKERS WORKERS WORKERS WORKERS WORKERS
SCOPE OF THE STUDY
The study will help in getting full detailed information regarding the firm.
The study is focused finance and production department of the firm.
It will serve as a reference for future studies in marketing department
ASSUMPTIONS OF THE STUDIES
Information provided by annual reports, internet etc are true.
Company officials and workers have appropriate knowledge regarding company and its
functioning.
Respondents will disclose necessary information.
LIMITATIONS OF THE STUDY
The following are the limitations which I found during my study:
Time allowed for interaction with the employees and workers were limited.
Some of the data were treated confidential and hence it was difficult to get the same.
Lack of prior experience.
Shortage of time for doing the study.
Employees and workers were busy with their routine works.
A detailed interview schedule could not be administered to get primary data.
Most of the data were collected through interviews and so the information is subjected to be
biased.
4
CHAPTER – 2
INDUSTRY PROFILE
5
INTRODUCTION
For a very long time man has been using clay for building purpose. It is one of the cheapest raw
materials to satisfy the requirements of man. Clay is basically alumina-silicate with the exclusive
property of mold ability in the presence of water and it was earlier exported for making walls
embankments etc. After reinforcement with straw, coir, fibers, bamboo, splinters etc. It was rather an
accidental observation that clay when subjected to fire developed a red color with high strength and
stability. Development of this process lead to the manufacture of clay products. In south India, the
German Basel Mission had played a very vital roll in developing the roofing tile industry.
In the present scenario roofing tiles have become of house construction activities. By the end of
the sixties most houses used roofing tiles for their houses. It is the decade of the century, showed more
interest to concrete roofs, tile market was down. However, it has again picked up business as
decorative roofing tiles; wall and floor tiles are in great demand now. The demand for tile is thus
improving when compared to the previous year. Demands for other clay products are also gaining
momentum in the market.
TILE INDUSTRY IN KERALA
Tile industry is one of the traditional and labour intensive industries in Kerala. The first tile factory was
set up in the year 1844 German Missionaries and it was named Common Wealth Trust Ltd. Hundreds
of factories came in to existence in the south – west coast of the country. The numerous rivers and
back waters of Kerala provided cheap transport and so is quiet natural that a number of factories have
opened at Calicut, Kollam, Trissur, and Aluva. The abundance of clay is another major factor which
contributed for the rapid expansion of tile industry
6
CHAPTER - 3
COMPANY PROFILE
7
The Baliapattam Tile Works Ltd
The Baliapattam Tile Works Ltd is one of the leading manufactures of clay in India. The eminent
personality who set up the company was Mr.Sumithran Aaron. He set up his first factory in
Pappinisseri. The Aaron family has been making history since 1947.Mr.Choorakadan Aaron laid the
foundation of the tile factory with 3 partners and later it was dissolved in to sole proprietorship inspired
by the success of “Mangalore Tiles”.
Year Of Establishment
16th September 1947
Location
The registered office of BTW Ltd is located at Pappinisseri,10 km from Kannur in Kerala.
Address
The Baliapatam Tile Works LTD
P.O Pappinisseri
Kannur – 670561
Kerala, India
Phone: 91- 47 – 2787332/336
Fax:91- 47- 2787336
Email:[email protected]
8
History
The Baliapatam Tile Works Ltd is one of the leading manufacturers of clay products in Kerala. It was
incorporated in 16/09/1947.The eminent personality who set up the company was Mr.Sumithran Aaron.
he set up his first factory at Pappinisseri.
The Aaron family has been making a history since 1947. Mr.Choorakadan Aaron laid the
foundation of the tile factory at Pappinisseri with 3 partners and later it was dissolved in to sole
proprietorship inspired by the success of “Mangalore Tiles”.Mr.Choorakadan Aaron sought the help of
retired technician from Basel Mission Tile Factory at Mangalore, for providing necessary expertise in
the manufacture of tiles. It was at this time that Mr.Choorakan Aaron formed the partnership firm named
“C Aaron & sons” which carried the business of tile industry and handloom industry.
During the 2nd world war, the handloom industry experienced a boom and in order to take the
advantage of that the firm was changed into limited company named “Aaron spinning and weaving Mills
Ltd” and expanded the handloom business. While the company’s attention was focused on profit
making handloom section the tile factory was almost neglected.
It was at this time Mr.Sumithran Aaron ,the manager of the mill came forward with a plan to promote
a new company namely “The Baliapatam Tiles Works Ltd”.The company has now diversified it’s
products into decorative floor tiles, hollow bricks etc.
Growth Of The Company
The BTW Ltd has been in forefront of innovation in the field of clay product for over 60 years. The
company has attained expertise in developing, designing, manufacturing and marketing clay products.
The products offered by the company possess an optimum combination of utility and durability and at
the same time its safe and eco friendly.
9
A half century ago, the company faced lots of problems in the marketing of goods, as the century
was underdeveloped and the consumption and purchasing power of the people was low. But under the
guidance of Mr.Sumithran Aaron the company overcame the obstacles. Sri Wesley Aaron, the
Chairman, guided the company in proper direction and contributed to the growth of the company.
Mr.Devdas Aaron who was the manager of the company in 1959 became the managing director in
1969 and served the company for a period of long 50years.
Units Of The Company
The BTW Ltd has 6 units in Kerala –
The first that was established in 1947 and it was incorporated by the purchase of assets of a
tile factory at Pappinisseri.
The second unit was established in 1961 due to increase in demand for dry pressed items
like decorative tiles.
The third unit was established in 1963.The main purpose of the company was to satisfy the
customers from North India.
The forth factory was establishes in 1971 at North by taking on the assets of the Premier
tiles and clay works at Narath.
The fifth factory of the company was added to the list of companies in the year 1990 at the
acquisition of the assets of Malabar Tiles Clay Works.
1995 the BTW Ltd has also set up a wood processing unit at Kasaragod.
Objectives
The company has the following objectives:
To maintain leadership in clay building material industry in India.
To increase production of value added products such as hollow bricks and decorative
roofing tiles.
To improve sales by quality control and product diversification.
Key To Success
The company will achieve objectives through excellence in the area of:
Customer satisfaction
Quality
10
Cost reduction
Good management employee relation.
Mission And Vision
“To merge as a national playee”.
The company mainly aims at satisfying their customers by providing quality products at the
right time. The company is committed to achieve its goal with the involvement of employees
at all levels.
Highlights Of BTW
Pioneer in tile industry having more than 50 years of experience.
Engaged in production of variety of products.
Company has its own quality control laboratory.
Highly experienced management team.
Technological innovation.
Capacity meets huge requirements at any point of time.
Minimum amount of wastage.
11
CHAPTER – 4
DEPARTMENTAL REVIEW
12
PRODUCTION DEPARTMENT
13
PRODUCT
Product is the first and basic element of marketing mix .If there is no product ,there is no price ,no
distribution and no promotion .It is the element which satisfies the object of marketing namely profit
maximization through consumer satisfaction. The success of the business mainly depends on the
performance of the product /.It is the medias through which the producer reaches the consumer.
The company is one of the leading manufacturers of structural clay products in t6he state of Kerala.
Since its inception in the year 1947 the company has been manufacturing quality clay building material
of high technology.
PRODUCT LINE
Tile Brick
Roofing tile 1.Hollow partition bricks
Single groove 2 hollow bricks
Double groove 3.solid and perforatel bricks
Decorative roofing tiles-type a 4 Hollow roofing bricks
14
Curved roofing tiles A 5 Paving bricks
pointed roofing tiles A 6 Ventilator bricks
Embossed roofing tiles A
Decorative roofing tiles-type B
Curved roofing tiles B
pointed roofing tiles b
Embossed roofing tiles B
Other types of decorative roofing tiles
Portuguese roofing tiles
Spanish roofing tiles
Dutch roofing tiles
Roman roofing tiles
Portuguese interlock roofing tiles
Hollow terrace roofing tiles
15
PRODUCTION DEPARTMENT CHART
16
MANAGING DIRECTORS
G.M DIRECTOR
GROUP MANAGER
FACTORY
FM
IIND FACTORY
FM
IIIRD FACTORY FM
IVTH FACTORY FM
VTH FACTORY
FM
Functions of production department
To produce high quality products
To make optimum utilization of available resources
To maintain consistency in quality
To ensure production without any interruption
Raw materials
The basic raw materials used in the production process is quality clay(Palstic clay). The major clay pits
of the company are Vayakkara, Pattuvam ,Kokottuvayal, and Koipra from where the clay is excavated
and transported to factories.
Machines & Equipments
Excavator
Box-Feeder
Mixer- Grinder
Double shaft clay mixer
High speed roller
High speed fine grinder
De- Airing pug mill (12”,14”,20”)
Crushing roller
Rubber belt conveyor
Chain conveyer
Kiln exhaust fan
Generator
17
SUPERVISOR
SUPERVISOR
SUPERVISOR
SUPERVISOR
SUPERVISOR
WORKERS WORKERS WORKERS WORKERS WORKERS
Water pump
Work shop
Vacuum pump
Production Process
1) Clay preparation
The production process starts with taking decision regarding the clay combination. The clay is divided
into two main types namely solo and solid
The quality of slabs can be of three types
Slab quality 1: Decorative items like tiles
Slab quality 2: Hollow bricks and roofing bricks
Slab quality 3: Solid clay bricks.
The proportionate mix of clay required for each quality is adjusted with the help of a chamber
attached to the box feeder and is passed thorough conveyer belt to pre crushing roller where it
crushes lumps of clay and hard mixture. Then it is moved to the mixer. where the clay is mixed
with some amount of water. Thereafter preliminary grinding takes place. The roller grinder mixes
the soil and transfer it to the conveyer belt which discharges to a high speed roller where it is
finely grinded . And the grinded materials are then transferred to de airing pug mill attached to
vacuum pump which removes certain percentage of air in order to make clay denser. After it
comes out the de airing pug mill can be changed according to the product design. In a day of 8
hours ,over 50000 slabs can be produced.
18
2)MOULDING
It is also known as soft mud-process. In this section , 2 days old pugged clay is put into pug
mill. The mouth piece can be changed as per the requirements of the product.
3)DRYING
It reduces the moisture content of the raw products. In the first stage drying the product and it
is kept in the ground floor for 48 hours in the second stage , it is again kept in the second floor for 15
days and in the final stageit is kept on the top of kiln for 7 days.
4)FIRING
It is the process of heating the tiles and kiln. The main fuels used are firewood , cashew shell ,
and coconut shell. The tile is heated at 850 degree celtiousfor 24 hours per piece and kiln. It has 30
rooms where each room contain 4500piece of tile at a time.
5)GRADING
It is the process of grouping the product on the basis of quality. The final products are then
graded as 1&2. Over burnt and defective product are totally rejected.
19
QUALITY CONTROL AND PRODUCT DEVELOPMENT LABORATORY.
The company exercise a strict control over the quality of material. The companu incorporated quality contol analysis by continuous positive feedback at each stage of product. Every bit of activity will be preciously defined before doing the product, the results that the product will meet highly standard.
The product survey is conducted to meet the needs and wants of consumers. The main object of this is to ensure whether the prescribed standards are achieved or not. The quality assurance standards are mainly based on company specification.
The company ensures quality of its product by various methods durn manufacturing process. The company has also been successful and ensure that the quality of the product confirms to standards.
20
21
DEALERS LIST
IN KERALA
M/s Techno craft - Kottayam
Standard Timber Trader – Kannur
V.K Sukumaran – Payyannur
Kusan Agencies – Padothchal
T.K.C Traders – Calicut
C.K Valsaraj–Malabar Traders –Vadakara
Abdul Jahadar & company – Taliparamba
OUTSIDE KERALA
Teracotta Enterprises –Mumbai
Terracotta Shoppee – Chennai
Sree Ganesh tile depot – Banglore
N.K Ahmed – Chennai
Kanara Tiles – Manglore
Shreyas Enterprise –Mysore
Natural Construction – Goa
Terra Tiles – Banglore
22
Maruthi Tiles – Koimbatore
Annapoorna Clay Depot – Banglore
Sree Ramakrishna Tiles – Banglore
Shanugham & company – Coimbatore
ARCHITECTS
Rao Constructions – Banglore
Vridhi Facility Management – Banglore
Total Environment – Banglore
23
FINANCE DEPARTMENT
24
FINANCE DEPARTMENT CHART
25
MANAGING DIRECTOR
JOINT
MANAGER
ACCOUNTS OFFICER
MAIN FACTORY
FACTORYII FACTORYIII FACTORYIV FACTORY V
ACCOUNTANT MALE
ASST. ACCOUNTAN
T
ASST. ACCOUNTAN
T
ASST. ACCOUNTAN
T
ASST. ACCOUNT
ANT
INTRODUCTION
Finance is the life blood of an organization. It is the science of fund management. It includes source of fund, planning of funds and usage of funds etc. It deals with money spend and budgeted. Moreover it is the financial department which makes sure that the prices are controlled besides looking after the cash flows and controlling profitability levels. Another important function of this department is to identify necessary financial information which should be revealed to managers so that they can make effective decisions and judgment. This department is responsible to prepare financial accounts and present in the annual general meeting of the company.
In short the financial department of the company serves the following functions:
1. Financial forecasting and planning
2. Acquisition of funds
3. Investment of funds
4. Maintaining proper liquidity
5. Accounting of all receipts and payments
6. Checking of wages and salaries
CAPITAL
Capital is the total amount with which business gets established and operated. The capital of BTW ltd
comprises of shares having a face value of Rs.10 each
AUTHORISED CAPITAL:- 50 lakh equity shares of Rs.100 each
SUBSCRIBED CAPITAL:- 4507632 equity shares of Rs.10 each
WORKING CAPITAL
That part of capital required for the day to day functioning of the business is known as working capital.
The main source of working capital are cash credit and owners fund.
SOURCES OF FUNDS
Every company should maintain a reliable source of finance. The main sources of finance of BTW Ltd
are
Advance paid for booking by dealers
Deposit by agents
Capital
26
CLERK CLERK CLERK CLERK CLERK
Bank loans
INVESTMENT
The company has investment in
Keltron component complex(10000 equity shares of Rs.10 each)
Canannore cooperative spinning mill(20C class shares of Rs.100 each)
Government securities(6 years Indira Vikas Patras)
DIVIDEND
Dividend is that part of profit which is paid to shareholders. It is declared in the annual general meeting
of the company. The present dividend rate of BTW is 12.5%.
RESERVES & SURPLUS
The part of profit after providing dividend is transferred to reserves and surplus for meeting the
unforeseen contingencies that may arise in future.
This amount is decided by Board Of Directors by considering both internal and external factors.
27
BALANCE SHEET AS AT 31 ST MARCH, 2011
SCH 31ST March,2011 31st March,2011
I
2
SOURCES OF FUNDS
1. Shareholder’s Funds:a) Capitalb) Reserves & Surplus
2. Loan FundsSecured Loans
TOTAL
APPLICAION OF FUNDS
1. Fixed assets:
a) Gross Blockb) Less: depreciationc) Net Block
2. Investments
3. Current Assets, Loans & Advances:a) Inventoriesb) Sundry Debtorsc) Cash and Bank balance d) Loans & Advances
A
B
C
D
E
F
4,50,76,320
1,80,20,994
8,28,20,364
4,51,93,426
2,14,58,760
305
3,37,72,270
6,30,97,314
11,471
6,31,08,785
3,76,26,938
4,50,76,320
1,47,28,681
8,01,31,355
4,11,54,279
2,42,01,995
2,06,354
2,78,20,578
5,98,05,001
3,93,497
6,01,98,498
3,89,77,076
28
Less: Current liabilities and provisions:
a) Liabilitiesb) Provisions
Net Current Asset
4. Deferred Tax:
Deferred Tax Assets
Deferred Tax Liabilities
5.Miscellaneous Expenditure(To the extend not written off or adjusted)
TOTAL
G
H
24,01,651
5,76,32,986
2,27,32,552
77,68,260
3,05,00,812
2,350
-16,52,677
2,71,32,174
-16,50,327
6,31,08,785
29,67,339
5,51,96,266
2,50,26,517
68,69,623
3,18,96,140
806
-20,79,510
2,33,00,126
-20,78,704
6,01,98,498
(Amounts in Rs.)
29
FINANCIAL PERFORMANCE OF BALIAPATTAM TILE WORKS Ltd
Financial Analysis is the process of identifying the strength and weakness of the firm with the help of
accounting information provided by the Profit and Loss Account and Balance Sheet. The term
interpretation means explaining the meaning and significance of data so arranged .It is the study of
relationship between various components of financial statements .Financial performance can be done
through various ratios .
LIQUIDITY RATIO
Liquidity Ratios are used to measure the liquidity position of the firm .These ratios are used to
determine and highlight the relative strength of the firm in meeting their current obligation to maintain
sound liquidity and to pinpoint difficulties if any .The important liquidity ratios used for determining
liquidity position are
a) Current Ratio
b) Liquid Ratio
CURRENT RATIO
Current ratio is the ratio of current asset to current liability. Current asset means cash or other assets
which can be converted into cash within a year. Current liabilities are those liabilities which are to be
repaid within a year. Current ratio helps to measure the firm’s short term solvency. The ideal current
ratio is 2:1.
Current ratio = Current assets
Current liabilities
30
The current ratio of Baliapattam Tile Works Ltd.
for the period 2009-10 and 2010-11
Year Current Assets Current Liabilities Ratio
2009-10 55196266 31896140 1.73
2010-11 57632986 30500812 1.89
Conclusion
Standard current ratio is 2:1. The company is not able to maintain this ratio. Therefore working capital
position is not satisfactory.
LIQUID RATIO
Liquid ratio establishes relation between quick or liquid assets and current liabilities. Liquid assets are
those assets which are immediately converted into cash. It includes all current assets except stock and
prepaid expenses. Liquid liabilities are current liabilities minus bank overdraft. The exclusion of bank
overdraft is due to the fact that it tends to become permanent mode of financing. Liquid ratio of 1:1 is
considered ideal.
Liquid Ratio = Liquid assets Or Liquid assets
Liquid liabilities Current liabilities
Liquid Ratio of Baliapattam Tile Works Ltd
for the period 2009-10 and 2010-11
Year Liquid Assets Liquid Liabilities Ratio
2009-10 30994271 31896140 0.97
2010-11 36174226 30500812 1.19
31
Conclusion
The company’s liquidity position is better as compared to previous year.
FIXED ASSETS TURNOVER RATIO
Fixed assets turnover ratio shows the relationship between sales and fixed assets. It shows whether fixed assets are fully utilized.
Fixed assets turnover ratio = Sales
Fixed assets
Fixed assets turnover ratio of Baliapattam Tile Works Ltd.
For the period 2009-10 to 2010-11
Year Sales Fixed Assets Ratio
2009-10 94995388 38977076 2.43
2010-11 118216459 37626938 3.14
Conclusion
Generally a standard ratio is five times. Here the company is having lower ratio which indicates idle capacity and excessive investment in fixed assets.
WORKING CAPITAL TURNOVER RATIO
This ratio is computed to test the efficiency with which the net working capital is utilized. It indicates whether the working capital is effectively used in making sales.
Working capital turnover ratio = Net Sales
Net working capital
32
Working Capital turnover ratio of Baliapattam Tile Works Ltd.
For the period 2009-10 to 2010-11
Year Net Sales Net Working Capital
Ratio
2009-10 94995388 23300126 4.08
2010-11 118216459 27132174 4.36
Conclusion
This ratio shows an increasing trend. It means that the working capital is effectively utilized in making sales.
PROFITABILITY RATIO
The profitability of a firm can be easily measured by its profitability ratios. Profitability ratio measure the ability of a firm to earn an adequate return on sales. The profitability ratios are generally calculated either in relation to sales or in relation to investment. The profitability ratios in relation to sales are Gross Profit Ratio, Net Profit Ratio, Operating Ratio, etc.
NET PROFIT RATIO
Net profit ratio is the ratio of net profit to net sales. It is known as profit margin. It is usually expressed as percentages. It is calculated as follows:
Net Profit = Net Profit x 100
Net sales
Net Profit ratio of Baliapattam Tile Works Ltd.
For the period 2009-10 to 2010-11
Year Net Profit Net Sales Percentage
2009-10 8755193 94995388 8.76
2010-11 10364804 118216459 9.22
33
Conclusion
Net profit ratio is not satisfactory. It shows that low efficiency and inadequate return to owners.
RETURN ON INVESTMENT
The overall objective of a business is to earn a satisfactory return on capital invested. The management and owners are very much interested in the rate of earning on the capital employed. The rate of earning on capital employed is referred to as ROI. This is the overall profitability ratio. This is used as a measure of success of a business. It is computed as follows:
ROI = Operating Net Profit x 100
Capital employed
Return on investment of Baliapattam Tile Works Ltd.
For the period 2009-10 to 2010-11
Year Operating profit Net capital employed
Percentage
2009-10 13594516 62277202 21.83
2010-11 118216459 37626938 22.01
Conclusion
It shows overall profitability is decreasing. There is not much return on capital invested.
LEVERAGE RATIO
PROPRIETARY RATIO
This is a variant of the debt equity ratio. This ratio establishes the relationship between shareholder’s
fund and total assets. It indicates the proportion of total assets financed by shareholders. It is usually
computed as a percentage. It is computed as follows:
Proprietary Ratio = Shareholder’s funds x 100
Total assets
34
Proprietary ratio of Baliapattam Tile Works Ltd.
For the period 2009-10 to 2010-11
Year Shareholders fund Total Asset Percentage
2009-10 598805001 94173372 63.51
2010-11 63097314 95259927 66.24
Conclusion
Shareholders fund of 2010-2011 is more by 2009-2010.This is a sign of profitability
SOLVENCY RATIO
Solvency ratio is used to test the solvency of a firm. Solvency means the ability to meet the outside
liabilities out of total assets .Thus, this ratio establishes the relationship between total assets and
outside liabilities. It computed as follows:
Solvency Ratio = Total Assets
Total outside liabilities
Solvency Ratio of Baliapattam Tile Works Ltd.
For the period 2009-10 to 2010-11
Year Total Assets Total outside liability
Percentage
2009-10 94173342 32289637 3.70
2010-11 95259924 30512283 4.19
Conclusion
Solvency ratio is increased by 0.20. Therefore the company is in solvent position.
35
CHAPTER - 5
FINDINGS AND SUGGESTIONS
36
FINDINGS
BTW Ltd is a leading time manufacturing company.
All the departments are well organized.
Its product line ranges from roofing tiles , solid bricks , hollow bricks etc.
The product are of high quality.
The demand of the company’s product is always high in both Indian and
foreign market .
The company does not provide any discounts other than to its employees,
charitable institutions and schools.
Product are graded into first quality , second quality.
There exist a good relation between management and employees.
There is no proper material handling equipments.
The company rarely organizes training programmes.
Lack of new blood in the organization.
The overall performance of the company is satisfactory.
37
SUGGESTIONS
Proper promotional tools should be provided to boost up sales.
Training programmes should be periodically arranged for employees so that
better output will be received.
Researches and development should be carried out to find substitutes for
clay.
The company should use sophisticated techniques and equipments.
The drying furnaces should be designed more scientifically.
New persons should be given chances in the organization, this will help in
bringing new ideas into the organisations.
Product should be made popular through advertisement in various medias.
More professional marketing should be carried out.
38
CONCLUSION
BTW Ltd is the most experienced tile manufacturing company in Kerala. Its clay
products are well known for their superior quality. They are now making their
performance graph up with a well enthusiastic Professional Management and
committed work force.
As world is changing, modernization have to be incorporated in every phase of
working of the company and proper measures have to be taken in order to cope
up with the heavy competition.
Thus the company should give more emphasis on the changing technology and
should try to adopt those in order to bring out new innovations and ideas to
satisfy the customer’s tastes and preferences.
39
BIBLIOGRAPHY
Production and operation - Aswathappa
Production & Operational Management – Bangai Sheema
Financial Management - A.Vinod
Websites : www.btwbricks.com www.gobricks .com
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