Institute of Advertising Singapore 60 Paya Lebar Road #05-14 Paya Lebar Square Singapore 409051 Telephone: 6220 8382 www.ias.org.sg
FOR IMMEDIATE RELEASE
89 finalists for Hall of Fame Awards 2016
Singapore, 21st October 2016 – The Institute of Advertising Singapore (IAS) is pleased to announce that there are 89 finalists for Hall of Fame Awards 2016. This year was the most competitive in its history, with the highest number of award submissions to date and the largest number of distinguished judges assembled. More than 170 entries were received this year, where 40% of the submissions are People/Team based, supporting IAS’ continued focus on talents. Judging for the Hall of Fame Awards 2016 comprised of an independent panel of 46 judges from established members of the Marketing Communications segment - AirAsia, AXA, City Developments Limited, Kimberly-Clark, McDonald's Restaurants, Singapore Tourism Board, StarHub, Unilever, United Overseas Bank, R3 Worldwide. Top agencies and media platforms present were BBH , DDB, DigitasLBi, GoodFellas, Goodstuph, Havas Media, Havas WW, Huge , iris, JWT, Mediacom, Mindshare , Millward Brown, Mirium, Nurun, Ogilvy & Mather, Possible, Publicis, R/GA, TBWA\ , The GOVT, Facebook, Google, MediaCorp. “In line with the 2016 theme ‘Great Minds See New Possibilities’, this year’s Hall of Fame Awards focuses on not just recognising the importance of innovation and creativity, but more importantly the people that are behind the ideas. This year was really interesting as the breadth and depth of the talent on all levels was something that really stood out. The diverse talent pool in Singapore is very positive and I am confident we will have some amazing people taking over our jobs in the future." Says Gary Steele, Chief Judge of Hall of Fame Awards 2016; Executive Creative Director, TBWA\Group Singapore. Rowena Bhagchandani, Chairman of Hall of Fame Awards 2016, Group MD of DDB Group Singapore & TracyLocke says, this year has seen 26% more entries vs. 2015, which is a very significant number given the conservative outlook in 2016. "It is heartening to continue to discover promising talents within the younger and mid level cohorts across creative, media, specialist agencies and marketing teams. Look for our campaign recognising these bright talents launching this weekend on outdoor media, print, online and on-air.” Says Shufen Goh, President of Institute of Advertising Singapore (IAS), Co-Founder & Principal of R3 Worldwide: "Our industry is being challenged to harness the best of creativity and data. Both of which require us to groom and promote learning of new skills and thinking, a mission underpinning IAS' industry initiatives." There is a total of 89 finalists across 33 categories. The winners of Hall of Fame Awards 2016 will be revealed at a Gala Dinner held on 26th November at Gardens by the Bay – Flower Field Hall. Expect a glamorous and exciting night, as the movers and shakers celebrate with their talented teams. Table sales have commenced and can be purchased from Institute of Advertising Singapore (IAS).
Institute of Advertising Singapore 60 Paya Lebar Road #05-14 Paya Lebar Square Singapore 409051 Telephone: 6220 8382 www.ias.org.sg
The Hall of Fame Awards 2016 is supported by MediaCorp, Asia Pacific Breweries, Circus Maximus, e2i, Moove Media, NCSS, SPH Newspapers, SPH Digital, XCO Media+, StarHub, TBWA\, 1855 The Bottle Shop, The Edge, zpixel. For the full list of all finalists, please refer to the Finalist Table at the end of this press release. For more information and table sales, please call: Edwin Cheong or Cassandra Goh Institute of Advertising Singapore (IAS) Tel: (65) 6220 8382 or email: [email protected]
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Institute of Advertising Singapore 60 Paya Lebar Road #05-14 Paya Lebar Square Singapore 409051 Telephone: 6220 8382 www.ias.org.sg
About the Singapore Advertising Hall of Fame Awards For the last 17 years the IAS Hall of Fame Awards has been the most sought after and coveted show in Singapore for one reason. People. It is the only advertising award show that focuses on the people behind the work. It celebrates the late nights, long weekends and endless hours of craft to make something that pushes the industry forward. It is their determination and vision to see what others don’t and create something new, exciting and unique out of nothing. These are the people we want to say thank you to, for not only creating the work that we say “wish I did that” but work that attracts the next generation of great minds. OUR INTEND IS TO ATTRACT NEW TALENT BY ELEVATING THE INDUSTRY’S APPEAL THROUGH A SHOWCASE OF THE INDUSTRY’S BEST. About the Institute of Advertising Singapore IAS’ Mission: - To help the marketing communications industry in Singapore shape its future (innovate) and enable it to take a Global leadership role. - To develop industry talents through three pillars of activity:
Education
Excellence (awards)
Exchange (enabling the network) Background: Formed in 1990, the IAS (Institute of Advertising, Singapore) is a not-for-profit organisation that represents all parties in the marketing communications industry including marketing companies, media owners and their agencies. Its remit is to help the marketing communications industry in Singapore shape its future in a global leadership role. The IAS does this by focusing on the development of its key asset, talent. As businesses that are centred on people and ideas, the attraction, development and the retention of talent is, without doubt, the number one priority for the industry. The IAS organises educational events and programs, celebrates best practice (through award shows – e.g. Effies, APPIES, Hal of Fame Awards) and facilitates the exchange of information and ideas.
PEOPLE AWARDS
CATEGORY ORGANISATION NAME OF INDIVIDUAL
1 AGENCY HEAD OF THE YEAR TBWA\ Singapore Ara Hampartsoumian
2 AGENCY HEAD OF THE YEAR DDB Group Singapore David Tang
3 AGENCY HEAD OF THE YEARDDB Group / Tribal Worldwide
SingaporeJeff Cheong
CATEGORY ORGANISATION ADVERTISING AGENCY NAME OF INDIVIDUAL
4 CLIENT OF THE YEAR Ministry of Communications &
InformationDDB Group Singapore Karen Tan
5 CLIENT OF THE YEAR IncomeBBH Asia Pacific, OMD Singapore
Marcus Chew
CATEGORY ORGANISATION NAME OF INDIVIDUAL
6 BUSINESS LEAD OF THE YEAR (CREATIVE) DDB Group Singapore Jonathan Lim
7 BUSINESS LEAD OF THE YEAR (CREATIVE) Ogilvy & Mather Rika Sharma
8 BUSINESS LEAD OF THE YEAR (CREATIVE) DDB Group Singapore Yak Yih Cheng
CATEGORY ORGANISATION NAME OF INDIVIDUAL
9 PLANNER OF THE YEAR TBWA\ Singapore Natalie Gruis
CATEGORY ORGANISATION NAME OF INDIVIDUAL
10 RISING STAR OF THE YEAR (PLANNER) TBWA\ Singapore Ang Ke Qin
11 RISING STAR OF THE YEAR (PLANNER) DDB Group Singapore Koo Ze-Hou
12 RISING STAR OF THE YEAR (PLANNER) TBWA\ Singapore Ruth Lim
CATEGORY ORGANISATION NAME OF INDIVIDUAL
13 RISING STAR OF THE YEAR (ACCOUNT SERVICE) Ogilvy & Mather Advertising Devaki Soman
14 RISING STAR OF THE YEAR (ACCOUNT SERVICE) Dentsu Mobius Media Jessica Beaton
15 RISING STAR OF THE YEAR (ACCOUNT SERVICE) TBWA\ Singapore Peter Etheridge
16 RISING STAR OF THE YEAR (ACCOUNT SERVICE) Octagon Shabaz Hussain
CATEGORY ORGANISATION NAME OF INDIVIDUAL
17 YOUNG TALENT OF THE YEAR (ACCOUNT SERVICE) TBWA\ Singapore Andrew Norris
18 YOUNG TALENT OF THE YEAR (ACCOUNT SERVICE) DDB Group Singapore Chan Yi Wen
19 YOUNG TALENT OF THE YEAR (ACCOUNT SERVICE) DDB Group Singapore Joseph Tan Yong Hou
CATEGORY ADVERTISING AGENCY NAME OF INDIVIDUAL
20 CREATIVE DIRECTOR OF THE YEAR DDB Group Singapore Benson Toh
21 CREATIVE DIRECTOR OF THE YEAR TBWA\ Singapore Hagan de Villiers
22 CREATIVE DIRECTOR OF THE YEAR DDB Group Singapore Khalid Osman
CATEGORY ORGANISATION NAME OF INDIVIDUAL
23 RISING STAR OF THE YEAR (CREATIVE) TBWA\ Singapore Elrid Carvalho
24 RISING STAR OF THE YEAR (CREATIVE) DDB Group Singapore Marvin Liang
25 RISING STAR OF THE YEAR (CREATIVE) TBWA\ Singapore Uni Lee
HALL OF FAME AWARDS 2016 : FINALISTS
HALL OF FAME AWARDS 2016 : FINALISTS
CATEGORY ORGANISATION NAME OF INDIVIDUAL
26 YOUNG TALENT OF THE YEAR (CREATIVE) TBWA\ Singapore Alan Choong
27 YOUNG TALENT OF THE YEAR (CREATIVE) DDB Group Singapore Michael Chin
28 YOUNG TALENT OF THE YEAR (CREATIVE) TBWA\ Singapore Wendy Aw
CATEGORY ORGANISATION NAME OF INDIVIDUAL
29 RISING STAR OF THE YEAR (MEDIA) OMD Singapore Jiang Haipan
30 RISING STAR OF THE YEAR (MEDIA) Mindshare Lyn Lim
CATEGORY ORGANISATION NAME OF INDIVIDUAL
31 YOUNG TALENT OF THE YEAR (MEDIA) Starcom Media Worldwide Cherie Tang
32 YOUNG TALENT OF THE YEAR (MEDIA) OMD Singapore Kenneth Seng
CATEGORY ORGANISATION NAME OF INDIVIDUAL
33 RISING STAR OF THE YEAR (DIGITAL / SOCIAL) TBWA\ Singapore Cyril Bedat
34 RISING STAR OF THE YEAR (DIGITAL / SOCIAL) TBWA\ Singapore Fiona Ong
35 RISING STAR OF THE YEAR (DIGITAL / SOCIAL) DDB Group Singapore Josiah Ng
36 RISING STAR OF THE YEAR (DIGITAL / SOCIAL)Ogilvy & Mather (Singapore) Pte
LtdSatyen Rao
CATEGORY ORGANISATION NAME OF INDIVIDUAL
37 YOUNG TALENT OF THE YEAR (DIGITAL / SOCIAL) TBWA\ Singapore Ang Ke Qin
38 YOUNG TALENT OF THE YEAR (DIGITAL / SOCIAL) GOODSTUPH Pte. Ltd. Janice Lin
39 YOUNG TALENT OF THE YEAR (DIGITAL / SOCIAL) J. Walter Thompson Singapore Nathaniel Heng
COMPANY AWARDS
CATEGORY CAMPAIGN TITLE CLIENT COMPANY ADVERTISING AGENCY MEDIA AGENCY
40 BRAND OF THE YEAR Changi Airport Group Changi Airport GroupJ.Walter Thompson
Singapore, GoodstuphHavas Media
41 BRAND OF THE YEAR StarHub Limited StarHub Limited DDB Group Singapore
42 BRAND OF THE YEAR UOB - Back to Fundamentals United Overseas Bank BBH Asia Pacific
CATEGORY ORGANISATION
43 CREATIVE AGENCY OF THE YEAR DDB Group Singapore
44 CREATIVE AGENCY OF THE YEAR iris Singapore
45 CREATIVE AGENCY OF THE YEAR TBWA\ Singapore
CATEGORY ORGANISATION
46 MEDIA AGENCY OF THE YEAR Havas Media
47 MEDIA AGENCY OF THE YEAR Mindshare
48 MEDIA AGENCY OF THE YEAR Starcom Media Worldwide
CATEGORY ORGANISATION
49 SPECIALIST AGENCY OF THE YEAR Digital Arts Network Singapore
50 SPECIALIST AGENCY OF THE YEAR GoodStuph Pte Ltd
CATEGORY ORGANISATION
51 REBEL AGENCY OF THE YEAR Goodfellas Consultancy Pte Ltd
52 REBEL AGENCY OF THE YEAR GOVT Singapore
HALL OF FAME AWARDS 2016 : FINALISTS
SPECIAL CATEGORY
CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY MEDIA AGENCY
53 FOR GOOD AWARD AXA Born to Protect AXA Singapore Pte LtdHavas Media
Asia Pacific Pte Ltd
54 FOR GOOD AWARDEmpowering Silver Generation with
Technology
Singapore
Telecommunications
Limited
Havas Media
Asia Pacific Pte
Ltd
55 FOR GOOD AWARD History, Buy Out Slavery A&E Network GOVT Singapore
56 FOR GOOD AWARDSamaritans of Singapore - "Plaster
The Silence"Samaritans of Singapore TBWA\ Singapore
57 FOR GOOD AWARD StarHub NDP - Majulah Moms StarHub DDB Group Singapore
CAMPAIGN AWARDS
CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY
58 CONTENT MARKETING IDEA OF THE YEAR Anmum and Dad Fonterra BBDO Singapore
59 CONTENT MARKETING IDEA OF THE YEARJoseph Schooling: A Hero's
WelcomeChangi Airport Group GoodStuph Pte Ltd
60 CONTENT MARKETING IDEA OF THE YEAR MediShield Life PGPMinistry of Communications and
Information
DDB Group Singapore
61 CONTENT MARKETING IDEA OF THE YEAR StarHub NDP - Majulah Moms StarHub DDB Group Singapore
62 CONTENT MARKETING IDEA OF THE YEAR Start Retiring Income BBH Asia Pacific
63 CONTENT MARKETING IDEA OF THE YEAR "The Provision Shop" Telemovie
Ministry of
Communications and
Information
DDB Group Singapore
64 CONTENT MARKETING IDEA OF THE YEAR TravelSSBD Mediacorp Pte Ltd
CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY
65 DIGITAL DESIGN CAMPAIGN OF THE YEARAIA Singapore Corporate Website
RevampAIA Singapore
66 DIGITAL DESIGN CAMPAIGN OF THE YEARStarHub Enterprise Website
Revamp. Business, Personalized.StarHub DDB Group Singapore
CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY
67 DIRECT MARKETING CAMPAIGN OF THE YEAR McDelivery CRM Pilot McDonald's Singapore DDB Group Singapore
CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY
68 MOBILE MARKETING CAMPAIGN OF THE YEARAdviser Connect - Virtual Hook-ups
for Insurance AdvisersIncome BBH Asia Pacific
69 MOBILE MARKETING CAMPAIGN OF THE YEAR Singtel CNY FirecrackerOgilvy & Mather
(Singapore) Pte Ltd
CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY
70 PRODUCT INNOVATION OF THE YEAR Lego - The Shape of ImaginationOgilvy & Mather
(Singapore) Pte Ltd
CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY
71 SOCIAL CAMPAIGN OF THE YEAR History, Hokkien Vikings A&E Network GOVT Singapore
72 SOCIAL CAMPAIGN OF THE YEAR Magners "Tinster" C&C InternationalHavas Worldwide
Singapore
73 SOCIAL CAMPAIGN OF THE YEARSamsung Galaxy S7: Right The
WrongSamsung iris Singapore
74 SOCIAL CAMPAIGN OF THE YEAR The Make It Better Campaign
Ministry of
Communications and
Information
DDB Group Singapore
HALL OF FAME AWARDS 2016 : FINALISTS
CATEGORY CAMPAIGN TITLE CLIENT ADVERTISING AGENCY MEDIA AGENCY
75 TRANSMEDIA CAMPAIGN OF THE YEARAdviser Connect - Virtual Hook-ups
for Insurance AdvisersIncome BBH Asia Pacific
76 TRANSMEDIA CAMPAIGN OF THE YEAR Guinness "Beer Gao" GAPL Pte Ltd BBDO Singapore Pte Ltd
77 TRANSMEDIA CAMPAIGN OF THE YEAR Now Everyone Can Atas McDonald's Singapore DDB Group Singapore
78 TRANSMEDIA CAMPAIGN OF THE YEARPutting Singtel's Mobile Network to
the Test
Singapore
Telecommunications
Limited
OgilvyOne and
Mediacorp Brand Studio
Havas Media
Asia Pacific Pte
Ltd
79 TRANSMEDIA CAMPAIGN OF THE YEARSingtel TV Discovery Launch - For A
More Entertaining Real Life
Singapore Telecommunications
Limited
Ogilvy & Mather
Singapore
Havas Media Asia Pacific Pte
Ltd
80 TRANSMEDIA CAMPAIGN OF THE YEAR Start Retiring Income BBH Asia Pacific
81 TRANSMEDIA CAMPAIGN OF THE YEAR We are One Force 2016Republic of Singapore Air Force
DDB Group Singapore
TEAM AWARDS
CATEGORY TEAM NAME ADVERTISING AGENCY
82 CREATIVE TEAM OF THE YEAR Augustus Sung & Yong Peng LooOgilvy & Mather (Singapore) Pte Ltd
83 CREATIVE TEAM OF THE YEAR Sid & Michael DDB Group Singapore
84 CREATIVE TEAM OF THE YEAR Tribal's Weapon X DDB Group Singapore
85 CREATIVE TEAM OF THE YEAR Uni Lee & Elrid Carvalho TBWA\ Singapore
CATEGORY TEAM NAME
86 MEDIA SALES AND MARKETING TEAM OF THE YEARMediacorp Pte Ltd / Product Marketing Team and Sales
87 MEDIA SALES AND MARKETING TEAM OF THE YEARWINK+ Launch 2016 - XCO Media+ & Marketing (The X Collective)
CATEGORY TEAM NAME ADVERTISING AGENCY
88 TECHNOLOGY TEAM OF THE YEAR Chandra Barathi & TeamOgilvy & Mather
(Singapore) Pte Ltd
89 TECHNOLOGY TEAM OF THE YEAR Tribal Technologists DDB Group Singapore
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