“Don’t worry. Every little thing gunna be all right. Don’t worry.” Bob Marley
PCF4, Ocho Rios, Nov 1 2006, Copyright Workshop. Anne Forster
Why does CR matter in ODL?• Open as to who, where, how and what (ideas)• Core values: access, equity, equivalence,
excellence• ODL based on systems: division of labour,
individualisation, scaleability, distribution and cost effectiveness
• Personalising mass produced material • Value is perceived through the quality of the
total learning experience not the materials• Learning support matters more than content
but only if content is free.
Mod
el a
dapt
ed fr
om S
tand
ing
Ston
es 2
000Disintermediati
on
Graduation/ CRM
Community Building
Support/ AdminFinancial
ManagementIT Systems
Management Strategy
FacultyPlanning
Quality Systems
Organisational Infrastructure
RecruitmentInformation &
AdviceMarketing &
ResearchCustomer/
Sales
Assessment
InteractionActivities
Curriculum
Product Identification
Initiation
Design
Development
Production
Delivery
Course & Resources Development Process
Teaching & Learning Process
Business & Support Processes
Lifelong learning Process
Professional Development
Alumni
New Business Management
Who needs to know?
• Those who design, develop, produce learning products, materials
• Those who have responsibility, legally and morally and financially
• Learners and instructors• Authors, creators of original work
ICTs increase ease of use, reuse and misuse.
Management systems needed:
1. Source and evaluate2. Track, pay for and receive3. Maintain asset life cycle
Some Australian Initiatives
DEST DRM in the HE sector projectThe Learning Federation (DRM)COLIS (license templates)AEShareNet
Digibank
Cost efficiencies through sharing International reputation New markets for IPTransnational learning environmentsIndigenous issues: Adaptation and community moral rights
Quality Competition
Digibank, Southbank Institute
•Metadata schema extensible to •Rights management metadata•Requires resource to be defined•Implements The Learning Edge (LCMS)
• Automates, uses systems to identify, manage and track• Gives the organisation control over IP and digital rights licenses and contracts
“Get up. Stand up. Stand up for your rights. Don’t give up the fight”. Bob Marley
Thank you, [email protected]
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