Donna McDonaldDivision Manager
Rotary International
Zone 25 Membership Seminar
July 2006
1905 to Present
Membership Growth 1905 to Present30 June
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1905
1909
1913
1917
1921
1925
1929
1933
1937
1941
1945
1949
1953
1957
1961
1965
1969
1973
1977
1981
1985
1989
1993
1996
2000
2004
Year
# o
f R
ota
rian
s
2004-05 vs 2005-06Worldwide
As of 30 June 06 (preliminary: to date)1,221,552: (2,745) net decrease 32,702 Clubs: +195 net increase 637 New Clubs 16,094 Charter members
As of 30 June 05 1,224,297
32,507 Clubs 582 net increase 781 New Clubs
18,870 Charter members
Zone 25 - 4 Year Net Trends
Clubs Members
30 June 2002 - 03 +10 -289
30 June 2003 - 04 0 -190
30 June 2004 - 05 -2 -421
30 June 2005 - 06 +6 -74
Zone 25 - 5 Year TrendsCharter Clubs & Members
Clubs Members
30 June 2001 - 02 12 278
30 June 2002 - 03 13 330
30 June 2003 - 04 6 121
30 June 2004 - 05 8 218
30 June 2005 - 06 13 294
52 1,241
North AmericaCharter Clubs & Members
Research 1 July 2000 – 1 July 2005
Clubs Members
490 12,312
North America Worldwide
2% loss in clubs (consistent) 12% loss
2% loss in members 9% loss
Three year leveling off period
Losses in clubs and member occur in the 2nd & 3rd year
Zone 25 - 4 Year Trends
Clubs Members30 June 2002 - 03 682 33,971
30 June 2003 - 04 682 33,781
30 June 2004 - 05 680 33,360
30 June 2005 - 06 686 33,286Average: 49 members/club
Worldwide - 4 Year Trend
Average # members/club
30 June 2002 - 03 39/club
30 June 2003 - 04 38/club
30 June 2004 - 05 38/club
30 June 2005 - 06 37/club
Member/Club Trends
1 July 1998 – 1 July 2005 More clubs/More members
Worldwide Trend
More clubs/Fewer members50% North American zones (zone 25)JapanAustralia/New Zealand/Pacific IslandsRIBICentral & South America
Members/Club January 2006 data
S1
0
1000
2000
3000
4000
5000
6000
7000
# of
Clu
bs
# of Members
Club Size SegmentsAverage Club Size (Mean) = 37.5
Median Club Size = 30Most Common Club Size (Mode) = 20
Regional Breakdown 2000
Rotary Club Membership by Zone / Region (based on 30 June 2000 total of 1,180,550)
Zones 17 - 18 (Great Britain and Ireland)
5%
Zones 7 (Australia only) and 8 (South
Pacific)4%
Zones 1 - 6, 7 (Philippines only), and 9
(Asia)24%
Zones 10 - 16 (Europe and
Africa)22%
Zones 19 - 21 Latin America)
7%
Zones 22 - 34 (USA and Canada)
37%
Regional Breakdown 2005
Rotary Club Membership by Zone / Region(based on 30 June 2005 total of 1,224,297)
Zones 7 (Australia only) and 8 (South
Pacific)4%
Zones 17 - 18(Great Britain and Ireland)
5%
Zones 1 - 6, 7 (Philippines
only),and 9 (Asia)
25%
Zones 10 - 16(Europe and
Africa)24%
Zones 19 - 21(Latin
America)7%
Zones 22 - 34(USA and Canada)
35%
Net vs Existing vs CharterWorldwide
Charter Members' & Net Members inExisting Clubs' Contributions to Net Growth
(based on 30 June 2005 total 1,224,297)
-50,000
-40,000
-30,000
-20,000
-10,000
0
10,000
20,000
30,000
40,000
50,000
60,000
1995 - 96 1996 - 97 1997 - 98 1998 - 99 1999 - 00 2000 - 01 2001 - 02 2002 - 03 2003 - 04 2004 - 05
Charter Members Net Members in Existing Clubs Net Growth
Net vs Existing vs CharterNorth America
Charter Members' & Net Members in Existing Clubs'Contribution to Membership Growth in Zones 22 - 34
-10,000
-5,000
0
5,000
10,000
15,000
1995 - 96 1996 - 97 1997 - 98 1998 - 99 1999 - 00 2000 - 01 2001 - 02 2002 - 03 2003 - 04 2004 - 05
Nu
mb
er o
f M
emb
ers
Charter Members Net Members in Existing Clubs Net Growth
Existing Rotary Club ActivityWorldwide
Net Gain / Loss of Membership inExisting Rotary Clubs Worldwide
(based on 30 June figures -- excludes new clubs chartered 1 July - 30 June )
-12,651
24,999
-36,572
-24,550
-27,766
-23,812
-29,524
-25,701
-9,527
-14,063
-40,000
-30,000
-20,000
-10,000
0
10,000
20,000
30,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Trends in North America
30 June Membership Trends by RegionZones 22 - 34 (USA and Canada)
416,000
418,000
420,000
422,000
424,000
426,000
428,000
430,000
432,000
434,000
436,000
2001 2002 2003 2004 2005
Trends in Latin America
30 June Membership Trends by RegionZones 19 - 21 (Latin America)
86,000
88,000
90,000
92,000
94,000
96,000
98,000
100,000
2001 2002 2003 2004 2005
Trends in Europe & Africa
30 June Membership Trends by RegionZones 10-16 (Europe / Africa)
250,000
255,000
260,000
265,000
270,000
275,000
280,000
285,000
290,000
295,000
300,000
2001 2002 2003 2004 2005
Trends in Asia: Japan
10 Year Trends @ 30 June: Japan
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Trends in Asia: SE Asia
10 Year Trends @ 30 June: SE Asia Zones 4B & 6B
05,000
10,00015,00020,00025,00030,00035,00040,00045,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
What activity comprises total membership?
Retention
continues to be the greatest challenge
New Members
New Clubs
Retention
Weekly Programs
Involvement
Projects
Committees
Social Functions
Continuing Education
Communication
Other: Personal Benefits (WIFM)
Retention
Club Assessment (Regular and action oriented)
Member Satisfaction
Projects (meet needs of members & community)
Programs (meet need of members & relevancy)
Retention Model (Who, How Long)
Exit Interviews (Why)
New Members
Club Survey & Assessment
Community Demograhics
Business & Professional community
Identifying Prospective Members
Prospective Member Education
Responsibilities
Cost
New Member Orientation
Public Relations & Public Awareness
Organizing New Clubs
Accounted for RI Growth
Organizing New Clubs: Where & Why
Communities without a Rotary club
Accommodate a different population Day or meeting time
Must be mentored and supported
Organizing New Clubs
Distribution of Rotary Club Meeting Days Worldwide
18%
25%
21%
23%
10% 2%1% Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Organizing New Clubs
0
500
1000
1500
2000
2500
3000
3500
4000
Distribution of Meeting Times Worldwide
RI Resources
Regional Rotary International Membership Coordinators (RRIMCs)
Web based Prospective Member (new members)
Referral (new members)
Relocation (retention)
Publications & videosDownloadable & SalesRotary Basics (new & prospective members)
RI Web Based Programs
Total Web Leads: 2001-2005(All Prospective, Referral, and Relocation Forms)
0
10
20
30
40
50
60
70
80
90
100
110
120
130
140
150
160
170
180
190
200
Nu
mb
er
of
Web
Lead
s
01-02 02-03 03-04 04-05
Week of Centenni
al (23 Feb)
Week of Conventio
n (18-22 Jun)
RI Web Based Programs
Year-to-date 2004-05 vs 2005-06 Submissions
2004-05 - 6,401
2005-06 - 6,667
Includes: Prospective Member Relocation Referral Other RI Programs
RI Resources
Membership Best Practices (database)
Surveys & Research (eventual database)
E-Learning Center
Public Relations
2006-07 Items
Items for 2006 – 07
Mandatory membership goal for Presidential Citation:• Develop and implement a membership recruitment plan to
achieve a net increase of one member by 1 April 07 (must be achieved)
• One activity from four of five categories listed DVD for New Members: In Process Revision of Membership Development Resource Guide w/ regional
supplements (#417) Follow-up demographic and cost of membership survey
Results by 3rd quarter COL in April 2007
Membership Development Division
Donna McDonald , Division Manager x3022
Jill Pohren, Manager, Comm. & Support x3236
Chanda Rice, Coordinator x3435
Membership Communications & Training Coord.
Jennifer Deters, Manager, Systems & Research x5205
Jana Bodensteiner, Coordinator x5300
Christine Sanders, Coordinator x5371
Kristine Hartman, Assistant x5319
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