Does Your Real Estate Career
Have a Foundation?
Our Success is Measured by Yours
Empower Emerging AssociatesIdentify Opportunity Next Level Initiative
Increase Commission Earnings
$0……… …..$39,999 $40K+ $60K+ $100K+
$18,000
$250,000-2M
>1%
No Predictable Recurring Revenue Streams
Geographic Farm AreaDemographic Farm
16% said they have a Farm9% said more than 6 months
3% more than a year
Predictable Recurring Revenue StreamsGeographic “Subdivision Farm Areas”
Demographic “Social & Sphere of Influence” Farming
64% said more than one year!
Once we noticed the void…
We began to see “Farming”as the Cornerstone of…
Listing SkillsPresentation SkillsMarketing Skills
Market Share
9 Week Program78 Days to Change Your Real Estate Career.
Farming Friday Week #2… July 25th, 2014
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #3 August 1st, 2014
Systematize your farm and create that True PrideIn Ownership as it relates to your Geographic Farm
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #4 August 8th, 2014
Create a sense of community and culture thatcenters around your expertise in your Geographic Farm
www.subdivisionname.com
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #5 August 22nd , 2014
Using annual events to drive interest, awarenessand commoraderie with your Geographic Farm Area
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #6 August 29th , 2014
Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #7 September 12th, 2014
Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #8 September 19th, 2014
Managing your distribution resources…How to get the most bang for the buck!!!
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #9 September 26th, 2014
Continue the $pend a Dime make a Dollar philosphyGrow your farm and/or partner your farming activities
www.associateworx.com
Set the rules in place to guarantee the success of your Geographic Farm Area Business Plan!
Rule #1
Never enter a Geographic Farm Area
Where one (1) LISTING AGENT
Closes more than 25% of the Listingsin the Geographic Farm.
This is a very rare but very dangerousoccurance. He/She has already paid
the price of time and money to dominate this farm area.
Steer Clear of Established Dominance
Rule #2
Never project more than 10% captureof THE LISTING SIDE COMMISSION.
During the first year of your Farm!!!
“Conservative Business Planning”
Simply take a snapshot of the HISTORICAL DATA and determine the
Total LISTING SIDE COMMISSION available.
Then project 10% as your GROSS REVENUE
Rule #3
Never spend MORE THAN 10%
Of your Projected Gross Revenue
On Farming Activities
That’s it!That’s all the revenue that you have
To Work with for the first year ofYour Geographic Farm Area!
Spend a Dime… Make a Dollar!
Your First Assignment
To review the most recent 24 months of
closings in your “potential”Farm Area
Inventory the Names of the LISTING AGENTs
and calculate if any one (1) Agent
is closing25%+
Next…
To review the most recent 24 months of
closings in your “potential”Farm Area
Calculate the TOTAL LISTING SIDE
COMMISSION closed per year!!!
So what is 10%
Finally …
Calculate 10% of the 10% to determine your
GROSS OPERATING BUDGET
We need to evaluate the VIABILITY of this
Geographic Farm Area from an ECONOMIC
Perspective
What’s the budget?
With these 3 Simple Rules
We can project the viability of your farmWe can protect the sustainability of your farm
We can Manage Your Expectations of…MonthlyQuarterly
Annual Results
Hawk’s Landing48412302**** Hawk’s Nest Elementary
1150
Plantation MiddleSouth Plantation High School
32
17 HALF YEAR
10,440,000
12,000,000
6,460,000
28,900,000
29
11,560,000 x .03 =
11,560,000
346,800
34,680
3,468
7%
28,900,000 / 2.5 =
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #1
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #2
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #3
Lis Pendens FORECLOSURE NOTICES
Name AddressPhoneEmail
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Name AddressPhoneEmail
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Name AddressPhoneEmail
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Name AddressPhoneEmail
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Name AddressPhoneEmail
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Name AddressPhoneEmail
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Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #4
Expired Listing (past 2 years)
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
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Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
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Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #5
Recent Purchases (past 36 months)
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #6
Renters (probable)
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #7
Absentee Owners
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #8
Established Residence
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
Page #9
Empty Nester (probable)
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Name AddressPhoneEmail
FacebookLinkedIn
Build your Binder and begin to catagories the Residence of your Geographic Farm Area.
9 Week Program78 Days to Change Your Real Estate Career.
Farming Fridays Week #3 August 1st, 2014
Systematize your farm and create that True PrideIn Ownership as it relates to your Geographic Farm
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