Do you know there's a library in Viljandi?
Veronika Raudsepp LinnupuuViljandi Town Library, Estonia
To (too?) Public: Library Marketing and Public Relations in Public Libraries Today
04.05-05.05.2011 Tallinn
Where is Viljandi?
In Viljandi 19 120 (28.04.2011) In county 55 770 Population is decreasing
History
Viljandi Order Castle (1224-1560) model. Ruins of Viljandi Order Castle at present
Made by G. Mootse. On show in the Museum of Viljandi
Viljandi was first mentioned in documents in 1154 Town bylows in 1283 One of the 5 Estonian Hanseatic towns
Cultural events in town- Koolijazz 2011 (5-7.01.2011, info)- Winter Folk Dance Festival (10-12.02.2011, info)- Student Theatre Days (18.20.02.2011, info)- Muusikatriaad (13-15.04.2011, info)- 82. Big Run around Lake Viljandi (1.05.2011, info)- Sakala Games (21-28.05.2011, info)- Theatre in Suitcase puppet theatre festival (25-28.05.2011, info)- Hanseatic Days (10-12.06.2011, info)- Viljandi Early Music Festival (13 - 17.07.2011, info)- Rock Ramp (21-23.07.2011, info)- Viljandi Folk Music Festival (28-31.07.2011, info)- Viljandi Guitar Festival (13-17.09.2011, info)
Availability
1911 Viljandi Reading Circle 1949 branch library 2002 new building - located
on the central street near town bus stops and the county bus
station.
Photo by Ilmar Jalas
Opening hours
1. September – 31. May Monday – Friday 10-20 Saturday 9-16
57 hours per week
1. June-31. August Monday (only reading room for periodicals) 9-16 Tuesday-Friday 10-18 Saturday 9-16
46 hours per week
Poll about opening hours
March 2011
50%
25%
4%
3%
2%16%
... happy with current opening hours
... wish that library was opened onehour longer in the evenings
… wish that library was openedlonger on Saturdays
… wish that library was opened onhour earlier in mornings
… wish that library was opened onSundays
Other proposals or good wishes
259 people anwered
Economic breakdown = Decrease in population and increase in library usage
Year 2009
Year 2010
Change (+-)
Registered readers
8 261 8 017 -244
Visitors195 023 196 580 1 557
Book lendings237 445 243 382 5 937
Broadened identity
Town Gallery American Corner
The Kondas Centre
The vicarage of St. John`s Church – former library building, now centre of Naive Art dedicated to Paul Kondas (1900-1985).
Paul Kondas "Strawberry Eaters“ (Oil, 1965)
Homepage:
Viljandi County department of The Society of Estonian Regional Studies
The work is organized by reading room senior librarian M. Liivakivi
Seven active members who have regular meetings in library
In 2009 they published a directory „Viljandimaa koduloolasi“
Cooperation International Day of Children’s
Books, The Best Reader, Quiz Series “Nutcracker”, Photo Adventure, Writing Contest
schools, local authorities, other libraries, institutions, local newspaper etc
Poetry Picnic on the Lake Viljandi local authorities, museum Viljandi Sports Centre volunteers
Exhibitions, events museums, libraries etc. embassies artists collectors clubs writers Etc.
5. May – Poetry Slam
Volunteers
Library leisure time manager
initiates and carries out different projects seeks for extra finances helps us find new and interesting ways to bring people closer to
the library
Library friends and volunteers
In total we had in 2010: 89 exhibitions 114 events
Queries, library user training
Individual trainings (2010 – 105)
Group trainings (2010 - 81, ~625 people)
Bigger library tours (2010 - 28)
Queries (2010 - ~1500)
Homepage and Facebook profile
http://www.raamatukogu.viljandi.ee/ http://www.facebook.com/viljandilinnaraamatukogu
Culture portals
Kultuuri.net
24tundi.ee
Blogs
Sculpture by Ekke Väli (May 2007)
Event blog “Viljandi Linnaraamatukogu - mis toimub?!?“ :
http://viljandilinnaraamatukogu.blogspot.com/ New books in our reference room and local historical
anniversaries “Viljandi Linnaraamatukogu üldlugemissaali uudiskirjandus” : http://uudiskirjandus.blogspot.com/
Little Friends Handicraft club : http://meisterdamisklubi.blogspot.com/
Media
Sakala (online version) 1Leht Viljandi : Viljandi Linnavalitsuse ajaleht (link) Sirp : Eesti kultuurileht (link)
How often do you visit the library?
Poll on Sakala online in February
1,90%9,80%
30,70%
4,40%9,20%
17,70%
26,30%
I study in library every day
I read newspapers there every week
At least twice a month
Every other month or so
Occasionally
Rarely
I don’t use any library
316 people answered
How information reaches the public?
Thank you!
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