DecreaseSales Team Prospecting
Increase DigitalMarketingProspecting
Reduce
Preperation Time
Improve
Hit-Rate Success
Reduce Call
Cycle-Length
*
* Forrester: https://www.forrester.com/home/
A Sales CallCosts You
€500Higher Hit RateReduces YourCost to Acquire
**
** http://www.reedbusiness.com
Miultiple CallsIn an MD&DSales Cycle.
Smarketingcan reducethis cyclelengthlength
ReturnSelling TimeTo The SalesRepresentative
Improve SalesEffectiveness
With OpportunityInsights
40%
SALES + MARKETING = SMARKETING
Effective SellingTime = 60%
Prospect
Lead
SalesQualified Lead
Opportunity
Customer
MarketingQualified LeadM
arketing attract,
nurture &
qualify
Sales
prioritise
approach &
close
SALES
MARKETING
digital
Accelerate Wins with SMARKETING
+ €12,188
Sales Efficiencies per Sales Representative*** Assuming a €300,000 Payback Target
Compiled by Coman Fullard | Senior Digital Strategist | Continuum
Follow Him on @ComanFullard https://ie.linkedin.com/in/comanfullard www.continuum.ie
Based on the Blog Post: http://bit.ly/1ONLXIrSlideShare Presentation: http://bit.ly/1N9lRNQ
***
LeveragesInbound Digital Marketing TechniquesDigital Marketing Automation
Do More With Less in MD&D
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