Disseminating and communicating statistics
Jessica GardnerStatistician
United Nations Economic Commission for Europe
• Demonstrate the relevance of data• Increase demand resources
“improve understanding of life in the United Kingdom, and enable informed decisions through trusted,
relevant, and independent statistics ”
Mandate is to inform
disseminationvs
communication
disseminate–verb (used with object), -nat·ed, -nat·ing.
to scatter or spread widely, as though sowing seed; promulgate extensively; broadcast; disperse.
Dictionary.com
communicate–verb (used with object) 1. to impart knowledge of; make known: to communicate information. 2.to give to another; impart; transmit.
Dictionary.com
communicationdissemination
disseminationAND
communication
Considerations
• Inform and initiate discussion • Accurate information• Independent and unbiased• Guarantee confidentiality• Consider vulnerable groups
media
Newspapers
Radio
Television
education
programs
lobby groups
politicians
Internet
clear and simple message
On their own, statistics are just numbers
Why should my audience want to read about this?
Who are you talking to?
Tourists
Harvesters
Miners
What’s the story?
Technical report released today
New survey results now available
Publication now on-lineThe results and findings are the story
Identify a theme
• International days• Year of the ….• Current events• Holidays• Half-way to MDG deadline• A series on “The way we
live now”
8 March International Womens’ Day
22 March World Day for Water
15 May International Day of Families
20 June World Refugee Day
11 July World Population Day
12 August World Youth Day
1 October International Day of Older Persons
15 October International Day of Rural Women
25 November International Day for the Elimination of Violence Against Women
Source: http://www.unis.unvienna.org/unis/en/calendar_days_weeks_08.html
Write like a journalist: “inverted pyramid style”
Idea
Dataset
Analysis
ConclusionsIdea
Dataset
Analysis
Conclusions
Poor: Latest figures on information technology usage show that in the 1st quarter of 2008, two thirds of Estonian population aged 16–74 used computers and the Internet, as in the previous year.
Better: Two thirds of Estonian adults used the Internet in recent months.
Tables, charts or maps?
Age group Women Men10-14 1.8 4.015-19 13.8 31.520-24 27.0 62.025-29 33.3 92.030-34 36.5 97.835-39 47.5 98.940-44 52.0 98.745-49 62.2 99.250-54 64.1 97.555-59 58.4 97.960-64 42.0 79.465+ 30.6 50.0
Table A. Economic activity rate by age group and sex, Nigeria, 1987 (percentage)
Source: Calculated from International Labour Office, Year Book of Labour Statistics, 1993 (Geneva, 1993), table 1. p.15
Economic activity rate of women reaches its peak about 25 years later than men's
0
20
40
60
80
100
10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+
Age in years
Percentage economically
active
Men
Women
avoid using 3D charts
Economic activity rate of women reaches its peak about 25 years later than men's
0
20
40
60
80
100
10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+
Age in years
Percentage economically
active
Men
Women
More information
Jessica GardnerUNECE Statistical Division
www.unece.org/stats
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