ObjectiveAugment existing marketing efforts for major regional P&C company Identify and attract new Hispanic customers

Results

StrategyBuild predictive models to rank order the most responsive and profitable prospects for each mailingEnhance the segmentation of the mailing universe for English and Spanich creatives

Higher Response Rate69% 48%

Higher Conversion Rate8.6MM

Increased From 100K Mail Piece

Direct Mail Expand insurance company’s Hispanic universe