A U n i q u e M e d i a P l a t f o r m w i t h a M i s s i o n ,
N o t S e e n A n y w h e r e i n t h e W o r l d T o d ay
Short Action Plan v 1 , 0
DIPLOMATIC WORLD MEDIA
A UNIQUE BUSINESS
IMMEDIATELY SCALABLE
POTENTIAL FOR MORE
THAN 90.000 PAYING
SUBSCRIBERS BY 2025
2
This document is private & confidential. Not for circulation without prior written permission
.January 2021
DIPLOMATIC WORLD MEDIA
1
HISTORICAL TIMELINE
A Unique Media Platform with a Mission, Not Seen Anywhere in the World Today
2001 2017 2020 2021
2001 Launch Diplomatic World Magazine 2017 Publication of Magazine nr. 52 2019 Incorporation of Diplomatic World Institute 2020 Publication of Magazine nr. 63 MaginePro Streaming Platform Signed Agreement Magazine Publication of Special Country Edition Uzbekistan
2019
I N S T I T U T E
2021 Publication of Magazine nr. 65 Incorporation of Diplomatic World Media (Cyprus) Atlant Media Group Signed Agreement Stockholm Stream Signed Agreement TVCO Signed Agreement
TIMELINE OF 20 YEARS
DW MEDIA FORECAST SUBSCRIPTION MODEL 2021 - 2025
Tentative Q3 2021
Official Launch on MaginePro
OTT Platform
Video on Demand
4
2022 2023 2026 2025 2024 Q2-2021
10.000
20.000
50.000
60.000
80.000
100.000 Qtly. Paying Subscribers
This document is private & confidential. Not for circulation without prior written permission.
Q2 2021 Pilot Validation
€ Revenue
2.000.000 €
9.000.000 €
16.000.000 €
24.000.000 €
12.000.000 €
MARKET TRENDS & GOALS
New Customer Preferences
Increasing number of customers are switching from traditional video consumption to VoD. Consumers value the con-venience by being able to freely choose what they want to watch
Increased Popularity of Subscription Services
The popularity subscription services within film and series continues to grow in the United States and Europe. The number of subscribers as well as time spent on e.g. Netflix and Amazon Prime is increasing
More Investment in Exclusive Content
New EU legislation proposes that> 30% of streaming content comes from European producers, which can result in increased subscription fees for the streaming services in order to refinance their new expenses
MARKET SEGMENTS SUBSCRIBERS versus CONTENT
TYPE
SUBSCRIBERS
ROYAL HOUSES GOVERNEMENT
EMBASSIES-CONSULATS ECC INSTITUTIONS NGO’s
LAWFIRMS BANKS ECONOMY BUSINESS
ART CULTURE
TOURISM TRAVEL
INNOVATION TECHNOLOGY
HEALTH ORGANISATIONS
CLIMATE ORGANISATIONS
PEACE & WOMEN ORGANISATIONS
INTERESTED PEOPLE, FAN’s
Current Affair
Documentary
Movies
Live Conferences
TYPE CONTENT
A UNIQUE BUSINESS
IMMEDIATELY SCALABLE
POTENTIAL FOR MORE
THAN 90.000 PAYING
SUBSCRIBERS BY 2025
8
This document is private & confidential. Not for circulation without prior written permission
.January 2021
THE GROWTH STRATEGY
2
GLOBAL PARTNER NETWORK
OLA STEINSRUD Nordics & Broadcast Media Ambassador
BHUVAN LALL India Ambassador
Dr. JOYNICOLE MARTINEZ USA Ambassador ALENA KUZMENCO
Russia Ambassador
PABLO ZOLTAN Global Ambassador
CORNELIA VON WÜLFING / MAMAGA AKOSUA L. Germany & Ghana Ambassador
KRISTINA ENGELS Belgium Ambassador
ARTHUR FLIEGER China Ambassador
VANDANA HART Cultural Diplomacy Ambassador
• ADO - Alternative Development Organisation (www.ado.ngo)
• CIDIC - European Centre for Economic, Academic & Cultural Diplomacy (www.cidic.be)
• EASTWEST - Eastwest Institute - (www.eastwest.ngo)
• ECSA - European Corporation Security Association (www.ecsa-eu.org)
• FEMOZA - The Free & Special Economic Zones (www.femoza.org)
• FINNOVA - The European Foundation for Start-ups (www.finnovaregio.com)
• GWM – Global Women Media (www.eawfpress.ru)
• IGUMO – The Institute for the Humanities and Information Technologies (www.igumo.ru)
• ISPD+ - International School of Protocol & Diplomacy (www.ispdnetwork.org)
• ISPD - Innovation in Diplomacy (www.ispdnetwork.org)
• LIVINGTOMORROW - How we will live tomorrow (www.livingtomorrow.com)
• P50 - Peace Wise Soft Power (www.p50.global/english/)
• VUB - Brussels Diplomatic Academy / Vrije Uinversiteit Brussels (www.vub.be)
• WBAF - World Business Angels Forum (www.wbaforum.org)
9 This document is private & confidential. Not for circulation without prior written permission.
DIPLOMATIC WORLD - FEMOZA PRESS RELEASE
OLA STEINSRUD Nordics & Broadcast Media Ambassador
BHUVAN LALL India Ambassador
Dr. JOYNICOLE MARTINEZ USA Ambassador ALENA KUZMENCO
Russia Ambassador
PABLO ZOLTAN Global Ambassador
CORNELIA VON WÜLFING / MAMAGA AKOSUA L. Germany & Ghana Ambassador
KRISTINA ENGELS Belgium Ambassador
ARTHUR FLIEGER China Ambassador
VANDANA HART Cultural Diplomacy Ambassador
https://femoza.org/femoza-diplomatic-world-institute-joins-efforts
FEMOZA & DIPLOMATIC WORLD INSTITUTE JOIN EFFORTS ON
MASTERCLASS PROGRAMME WORLDWIDE “PROSPERITY ZONES & PRIVATE CITIES”
DIPLOMATIC WORLD - FINNOVA PRESS RELEASE
OLA STEINSRUD Nordics & Broadcast Media Ambassador
BHUVAN LALL India Ambassador
Dr. JOYNICOLE MARTINEZ USA Ambassador ALENA KUZMENCO
Russia Ambassador
PABLO ZOLTAN Global Ambassador
CORNELIA VON WÜLFING / MAMAGA AKOSUA L. Germany & Ghana Ambassador
KRISTINA ENGELS Belgium Ambassador
ARTHUR FLIEGER China Ambassador
VANDANA HART Cultural Diplomacy Ambassador
http://web.finnovaregio.org/?p=23670
FINNOVA FOUNDATION & DIPLOMATIC WORLD INSTITUTE JOIN EFFORTS ON THE CREATION OF AN AWARENESS PLATFORM
FOR THE NEXT GENERATION EU ECONOMIC DIPLOMACY
This document is private & confidential. Not for circulation without prior written permission.
TARGET CUSTOMERS AND USERS 3
● UNIQUE MEDIA PLATFORM WITH A MISSION
● FIRST MEDIA PLATFORM FOR THE DIPLOMACY COMMUNITY
● NOT SEEN ANYWHERE IN THE WORLD TODAY
“WE ARE ALL CONNECTED”
● GLOBAL MARKET, GROWING FAST
● ALL TIME-ZONES, 24H/7D, POSITIVE & KEY JOURNALISTIC MEDIUM
● OBSERVING AUTHORITY / NO TABLOID PRESS
● ROYALS, EMBASSIES, ECC MEMBERS, NGOs, CEOs etc....
12
DW MEDIA IS THE FIRST MEDIA PLATFORM FOR DIPLOMACY MISSION
13 This document is private & confidential. Not for circulation without prior written permission.
● AWARENESS AND FOCUS ON THE POSITIVE SIDE OF DIPLOMACY, POLITICS, ECONOMY, HEALTH, SCIENCE, INNOVATION AND CULTURE
● NO FAKE NEWS POLICY; HUMAN AND POSITIVE NEWS; NO TABLOID PRESS
● BE A TRUSTWORTHY CONTENT PLAYER BY CREATING ORIGINAL, INSPIRING AND APPEALING CONTENT
● MULTI-CHANNEL APPROACH & DIGITAL MEDIA CHANNEL WITH LARGE ONLINE PRESENCE
● INVESTING IN TOMORROW’S LEADERS & SUPPORT UPCOMING AND NEW TALENT
● POSITIVE REVENUE STREAM THROUGH CREATIVE CONTENT EXAMPLES:
Interviews of Royals, Presidents, Ministers, Governmental Officials et al.
Interview of famous actors and actresses on their philanthropic engagements
Country image building with a special Diplomatic World Magazine Country Edition
Being an affordable media platform for young & old artists, science, health et al.
Live streaming of summits & congresses (Blockchain, UN, UNICEF, WTO, WHO, WBAF et al.)
This document is private & confidential. Not for circulation without prior written permission.
This document is private & confidential. Not for circulation without prior written permission.
THE BUSINESS MODEL
4
● FOCUS ON CONVERTING MAGAZINE USERS AND
27.000 EMBASSIES AND CONSULATES TO ACTIVE USERS
● CLEAR FOCUS ON CORE BUSINESS, REVENUE MODEL AND COST CONTROL
● CUSTOMERS PAY ON AVERAGE A COMBINED €27 PER MONTH
ACTIVE SUBSCRIBER INCLUDING DIGITAL ACCESS DW MAGAZINE.
● AVERAGE GROSS PROFIT €10 PER MONTH PER ACTIVE USER
14
GLOBAL MARKET OPPORTUNITY THE GAME CHANGER
15 This document is private & confidential. Not for circulation without prior written permission.
The CB Insights tech market intelligence platform analyses millions of data points on venture capital, startups, patents, partnerships and news mentions to help see tomorrow's opportunities, today. Following CB Insights the next Game Changers are the Disinformation Defense Startups, showing up to fight the spread of fake news and digital propaganda campaigns.
https://www.cbinsights.com/research/report/game-changing-startups-2019/
“It’s the middle that gets lost.
To be successful you have
to be really, really big
or really, really niche“
DIGIDAY
GLOBAL MARKET OPPORTUNITY THE WINNERS IN THE THIRD AGE OF TELEVISION REVOLUTION
16 This document is private & confidential. Not for circulation without prior written permission.
GLOBAL MARKET OPPORTUNITY THE FUTURE OF OTT (Over-The-Top)
17 This document is private & confidential. Not for circulation without prior written permission.
“Streaming services have proliferated over the last few years, but much of the attention of the industry and public has been captured by big name players launching multiple scripted entertainment-based subscription video on-demand services. While there has been much talk about ‘service stacking’ – consumers building their own ‘streaming bundle’ of favoured services – the make up of such self-created bundles will depend on the tastes and proclivities of individual subscribers – particularly where they sign up for access to specialist thematic services in addition to general entertainment offerings” Matthew Wilkinson - CEO, Magine Pro
GLOBAL MARKET OPPORTUNITY THE OTT STRATEGY
18 This document is private & confidential. Not for circulation without prior written permission.
https://diplomatic-world-institute.com/_files/200000756-54b6d54b70/MagineProThematicOTTService
s.pdf
DW MEDIA MONTHLY SUBSCRIPTION FEE THE FIRST MEDIA PLATFORM FOR THE DIPLOMACY COMMUNITY
19
DIPLOMATIC WORLD MEDIA
Watch now
21st Century
Diplomacy
PROVIDER(*) MONTH THEME
BLOOMBERG PREMIUM 35.000$/Year Financial
DW MEDIA + MAGAZINE 35$ Diplomacy
OPRAH WINFREY NETWORK
29,99$ Life style
NHL TV 24.99$ Sport
DW MEDIA 27$ Diplomacy
NBA Team TV 17.99$ Sport
FOX SOCCER 19.99$ Sport
YouTube Premium 11.99$ General
https://www.latimes.com/entertainment-arts/tv/story/2019-10-10/streaming-wars-per-month-total-shocking-apple-hbo-disney-netflix
OUTLOOK
20 This document is private & confidential. Not for circulation without prior written permission.
● DW MEDIA HAS THE RIGHT STRATEGY & PLATFORM TO TRANSFORM THE DW GROUP INTO A DIGITALLY LED MEDIA COMPANY AND MAKING GOOD PROGRESS ON ALL LEVELS
● DW MEDIA CONTINUES TO MONITOR THEIR PERFORMANCE AGAINST A RANGE OF SCENARIOS INTERNAL AS EXTERNAL ANALYSIS TO INFORM THE RIGHT PLANNING AND DECISION MAKING ACTIONS
● DW MEDIA CONTINUES TO MANAGE AND CONTROL ALL COSTS AND CASH APPROPRIATELY
● CONTINUED UNCERTAINTY AS TO THE BROADER OUTLOOK AND THEREFORE IT IS NOT POSSIBLE TO PROVIDE FINANCIAL GUIDANCE FOR Q3 OR THE REMAINDER OF THE YEAR
● TODAY ARE SEEING AN EXPERIECING AN UPWARD TRAJECTORY
● CATCH UP, MOBILE AND TABLET ‘TV-ON-THE-GO’ RIGHTS ARE INCLUDED
This document is private & confidential. Not for circulation without prior written permission.
BRANDING AND MARKETING
21 This document is private & confidential. Not for circulation without prior written permission.
● DW MEDIA WILL PROVIDE ALL PARTNERS WITH A NUMBER OF BRAND ASSETS AND REQUIRE THE BELOW:
● DWM CONTENT IS ONLY BE PUBLISHED IN A DWM APP NETWORK BRANDED ENVIRONMENT - FEATURING THE DWM NAME AND LOGO
● WITHIN THE BRANDED ENVIRONMENT, HYPERLINKS ARE INCLUDED WHICH LINK OUT TO THE DWM WEBSITE AND DW INSTITUTE
● THE DWM LOGO IS TO BE FEATURED ON ALL CONTENT
● IN ALL MARKETING OF DWM´S CONTENT, VIEWERS ARE ENCOURAGED TO SIGN UP TO DWM APP AND GOOGLE PLAY STORES
● ALL SOCIAL MEDIA POSTS PROMOTING DWM CONTENT ARE TO USE OFFICIAL DWM KEY ART OR CONTENT TEASERS (FOR LAUNCH AND MONTHLY NEW ADDITIONS)
This document is private & confidential. Not for circulation without prior written permission.
DW MEDIA WEBSITE & STREAMING www.diplomaticworld.media
22 This document is private & confidential. Not for circulation without prior written permission.
● DW MEDIA WEBSITE & 24H/7D STREAMING PLATFORM BOTH OPERATIONAL:
This document is private & confidential. Not for circulation without prior written permission.
MORE INFO? DIPLOMATIC WORLD MEDIA
www.diplomaticworld.media
www.diplomatic-world-institute.com
OLA STEINSRUD
JEAN AZNAR
23 This document is private & confidential. Not for circulation without prior written permission.
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