8/14/2019 Diploma project | Pulak Bhatnagar | 2012
1/224
Babies are such a nice way to start people
Diploma project | Pulak bhatnagar | Turmeric Design | Guide: Mr. J. Menon | D J Academy of Design 2012
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
2/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
3/224
1 D J Academy of Design | Turmeric Design
Foreword
Turmeric Design is a design studio lead by Kriti Monga. Located in Greenpark, New Delhi,
Turmeric Design indulges in work like Graphic Design: Identity and branding, print andpublications, packaging, environmental graphics, web and interactive, Illustration: for
narratives, magazine and book covers, travel diaries, advertising etc.
Turmeric Design is starting out with a new brand in partnership, aimed at children who
are in the 0-6 years age bracket. The Brand aims at providing premium quality products to
an audience that can afford the same. The illustrated products will have a unique visual
language which will also aid in visual development of the children exposed to those products.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
4/224
2 D J Academy of Design | Turmeric Design
Project Brief
The following was the project brief that was given to me for a 12 week project.
1. To research and set parameters for the drawings and patterns (based on existing
research and understanding) that suits an age group 2-6 yrs. Use this understanding
to develop a style of illustration that would be used for the entire collection. Develop
a set of 12-15 illustrations/ characters (animals, birds, marine creatures etc) with an
aim to translate their use onto products.
2. Create about 10-12 specific applications/ extensions of the drawings (either as
individual applications or in combinations as repeat patterns) for a range of products
that could include apparel (onesies, t-shirts), Bed Linen (bedsheet, quilt, cushion,
curtain), Stationery (soft book). Also, applications like wall decals, rubber stamps,mobiles, cards, drawing book, puzzle, transfer tattoos etc. may be explored.
3. Take a few of these products (roughly 6-8) through the entire production cycle,
assisting in any design modifications or quality overseeing that may be required.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
5/224
3 D J Academy of Design | Turmeric Design
Project Plan
Research overview
Preparing a project plan after receiving the project brief was one of the foremost steps of
the process. Upon further discussion at the studio, the project was broken down into fol-lowing steps:
1. Research and study:To study via various resources and understand what is the need
for an audience of a particular age and what aids in their visual development.
2. Setting illustration style: Based on the study from the research, start sketching out
through various styles of drawing and explore a variety of options.
3. Final illustrations:To take the sketches forward and convert them to finished
illustrations. These illustrations will then be taken forward for product development for
the brand.4. Product application design:This step involved taking the illustrations and creating
patterns out of them, in order to use them as prints/ standalone illustrations on
products.
5. Production overseeing:This step majorly involved preparing files for certain methods of
printing and tweaking the design depending on the feedback after the sampling stage.
6. Documentation:This phase involves documenting the whole process and the output.
The purpose of the research phase for this project was the following:
To understand the stages of visual development in human baby visual sense.
Understand colours and shapes when concerning 0-6 year old children.
Understand the concepts that work best for children of that age. To understand a variety of product applications for the target age group.
To study other relevant brands and understand the strategy and illustration techniques.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
6/224
4 D J Academy of Design | Turmeric Design
Visual development // Birth
The following are some points to understand the state of visual sense of the child
at birth: Vision of a new born baby is 20/200 feet and 20/400 feet. This means that
a newborn can see at 20 feet what an adult with normal vision can see at
200400 feet.
Studies show that infants enjoy looking at faces.
The newborns cannot see much detail. They instead study the outline of the
face in contrast to the hairline.
The colour sense of the eyes is yet under-developed. So infants mostly see
hazy colours which are very close to greys and its shades.
Following are few helpful strategies to aid the visual skill development of infants:
Encourage baby to look at your face by humming.
Moving objects help attract attention.
Black and white, brighter colours of high contrast stimulate the retina
development.
Standalone poster colours will not work, but good combination with
contrasting colour will.
Over-stimulation is a threat to the visual development and needs to be kept
under check.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
7/224
5 D J Academy of Design | Turmeric Design
Visual development // 14 months
Visual development // 56 months
Following points help understand the visual state of babies at the age of 14 months:
By 3 months of age, babies can start reaching for things and recognize familiar objects. A variety of colours and shapes are most important.
Shatterproof mirror can help in self-recognition.
Face to face time + a variety of facial expressions help in engaging the child.
Location of infants crib should be periodically changed.
At the age of 5-6 months, following are few observations:
Infant starts following visual path of objects.
Observes own personal movement.
The eye-hand-body co-ordination continues to improve.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
8/224
6 D J Academy of Design | Turmeric Design
Visual development // 912 months
Visual development // 1218 months
At the age of 912 months, the following is observed:
The child responds to smiles, can judge distances. The child can now grasp and throw things with grater accuracy.
Imitates a variety of body movements from others.
Crawling is encouraged for the child. Its a good idea to provide
stacking and take apart toys.
At the age of 12-18 months, following are few observations:
Visual acuity of the child is 20/50 as the eye-hand co-ordination and depth perception
continues to develop.
The child is not capable of fine motor activities like scribbling a crayon etc.
Highly interested in environment, able to recognize familiar object and gets interested
by the picture in books.
Attends to aerial objects like birds and mobile hangings.
The child can match identical objects, recognizes self in photographs, matches simple
and concrete shapes, imitates simple strokes.
Its suggested that the parents read to their child and let him/her see what is being
read and point out the pictures.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
9/224
7 D J Academy of Design | Turmeric Design
Visual development // 2436 months
Visual development // 3648 months
The following are some points to understand the state of visual sense of the child at the
age of 2436 months: The vision of the child is now at the normal vision of 20/20. The child continues to
develop visual motor and fine motor tasks.
The child begins to complete form boards, peg board design and solve simple puzzles.
The children of this age develop visual closure skills such as identifying common
objects that are partially hidden in environment and recognizing common objects
regardless of minor structural changes.
A continued growth in figure-ground perception skills is observed.
The child can sort upto 4 colours and starts finding details in picture books.
The children at this age can assemble 34 piece puzzles so its encouraged that they be
given more drawing, colouring and painting activities.
The following are some points to understand the state of visual sense of the child at the
age of 2436 months:
The vision of the child is now at the normal vision of 20/20. The child continues to
develop visual motor and fine motor tasks.
The child begins to complete form boards, peg board design and solve simple puzzles.
The children of this age develop visual closure skills such as identifying common
objects that are partially hidden in environment and recognizing common objectsregardless of minor structural changes.
A continued growth in figure-ground perception skills is observed.
The child can sort upto 4 colours and starts finding details in picture books.
The children at this age can assemble 34 piece puzzles so its encouraged that they be
given more drawing, colouring and painting activities.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
10/224
8 D J Academy of Design | Turmeric Design
Visual development // 4860 months
Visual development milestones
At the age of 48-60 months, following are few observations:
The child can colour within lines, do cutting between lines and on a broad line. Cuttingsimple outline pictures is also an achievable task.
Developing visual sequencing and visual imagery skills is an important phase. The
children in this age can arrange a set of pictures to tell a story and sequencing several
items by shape, size or colours.
The child can draw familiar and recognizable pictures while also identifying variouscolours.
The children of this age can piece together a 45 piece puzzle. It is advisable that the
child be provided with opportunities to colour, cut & paste, join dot to dot pictures.
Another suggested activity is creating patterns using blocks with the child.
During the various stages of visual development, following are the top 5 milestones:
Focusing ability: Most infants can focus accurately by 2 or 3 months of age. Before 2
months of age, an infant is capable of focusing objects both near and far, but not very
well.
Eye Co-ordination and tracking: Babies can track and follow slow moving objects by 3
months of age. A baby should begin to follow moving objects with the eyes and reachfor things by 4 months of age.
Depth perception: Depth perception is the ability to judge objects that are nearer or
farther than other objects. Depth perception is not present at birth. It is not until 3rd or
5th month that the eyes are capable of working together to form a 3-dimensional view
of the world.
Seeing colour: An infants colour vision is not as sensitive as an adults. Babies eyes
are attracted by the brightness, the darkness or the contrast of an object against its
surroundings and not by colour alone. By 26 weeks of age, a baby can distinguish 2
highly contrasted colours. Object and face recognition: An infant is attracted to high contrast borders of objects.
That is why babies are attracted to hairlines of human faces. By 23 months of age,
babies begin to notice facial features such as nose and mouth.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
11/224
9 D J Academy of Design | Turmeric Design
Colour preferences
Talking about colour preferences of children, following are few observations by Dr. Anna Franklin
from Surrey baby lab, UK: When colours are presented in pairs, babies take special interest and tend to look for longest
time at Blue, Red, Purple and Orange. The shortest amount of time is spent at Browns and
Greys.
Irrespective of culture, it is shown through researches that children prefer highly saturated,
richer colours than de-saturated colours of the same hue.
As early as age of 4 months, children learn to distinguish between colours and develop
preferences. But it is still important to expose the baby to a wide variety of colours and
patterns to further their development.
Blue, red, purple and orange which keep the child intrigued. Browns and greys
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
12/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
13/224
11 D J Academy of Design | Turmeric Design
Form and shape
Repeat patterns
Some well known and time proven facts about form and shape association with children are these:
High contrast shapes and forms help promote visual development.
The contrast in basic shapes, like circular forms, triangular forms and rectangular forms is
useful in basic understanding and growth in cognition.
Infants tend to focus more on silhouettes and contours of everything they see. Using this
understanding in visual development for children is important.
To understand how using repeating patterns over various mediums help in the visual development,
following are few pointers:
At around age of 4 months, infants tend to attend to details within patterns.
A more global view of patterns tends to emerge at the age of 6 months or more.
Babies are extremely intrigued by high-contrast repeating patterns. It also helps in their
cognition process.
High contrast visual patterns, such as in black and white or high contrasting colours andshapes improve the visual sense and understanding of infants exposed to them.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
14/224
12 D J Academy of Design | Turmeric Design
Case study // Wee Gallery
Wee Gallery is a children product brand based out of South Florida. Creating at-
tractive and largely black & white based illustrated products, Wee Gallery has set
themselves apart in the market. Following is an excerpt from their website and talks
a great deal about their approach towards the illustrations as well as the market
theyre targeting:
Wee Gallery was conceived by my wife, Surya, a graphic designer, and me, a teacher.
When our son was born we read everything. We read about how to interpret babies
cries and change their diapers. We discovered that babies develop in so many ways
during the first 5 years that it dwarfs everything they learn over the entire rest
of their lives. That seemed pretty incredible considering how much we learned asparents during his first six weeks of life. We learned that newborns can only see 12
to 15 inches away and they are most taken with their parents faces and black and
white geometric figures. Experimenting with the latter idea, Wee Gallery was born.
So why couldnt we just get away with drawing black lines with a marker on a piece
of paper? Well, as Siddu got older the lines became very boring. The animals, on the
other hand, continued to entertain. As his motor-skills developed he would grab the
cards and look at them. When we told him stories for each animal he would listen
and look, turn the card and turn it again. As he approached one he would carry
them around and give them to us, asking for a story. He could even point out eachanimal as we named them.
Wee Gallerys success only further confirms the approach that this project has and
helps in developing a unique visual language for our brand as well.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
15/224
13 D J Academy of Design | Turmeric Design
Case study // Wee Gallery
Art cards, temporary tattoos, stamps and wall decals by Wee Gallery
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
16/224
14 D J Academy of Design | Turmeric Design
Case study // Soto Moto
Sotomoto is a Design Studio that retails its products from the Sotomoto store in
Hauz Khas, New Delhi. It was started by Suman Sharma and Pallavi Arora, both
graduates from the National Institute of Design, Ahmedabad, India.
Sotomoto specializes in creating kids products and designing kids spaces.
We offer a curated mix of products that range from furniture, rugs, linen and
curtains to storage bins. Our products stem from the craft and textile traditions of
India, yet what sets them apart is the original colour palette and print direction
that we have evolved, often incorporating our own illustrations as elements of the
design.
Our creations are a refreshing alternative in the kids products zone - colourful, fun,
functional and totally original.
This is the description that the Sotomoto team puts forth about their brand. The
success of Sotomoto strengthens our brands confidence about our production
techniques and the market segment. Although the illustration style and visual
language will set our brand apart, the colour palette is inspiring and the overall
study of the brand proves extremely useful in the market strategy as well.
Stuffed cushions, quilts, curtains and bags by Sotomoto
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
17/224
15 D J Academy of Design | Turmeric Design
Case study // Soto Moto
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
18/224
16 D J Academy of Design | Turmeric Design
Case study // A Modern Eden
Mission
To bring beautifully designed products and applications to a childrens market
always in need of accessible modern minimal art.
Company Overview
Share the love. Youll adore A Modern Eden just as much as your child. Endearing
animals and engaging games for them. Classic design and peace of mind for you.
Does your design sense translate to the nursery? We are well aware that when you
become a parent, the desire for style doesnt disappear. Thats why we created a
line of goods and iPhone apps to fill this void. After all, we wanted a diaper bag
we could be proud of, too. We all have kids of our ownor nieces and nephews
that we treat as such. So this project was created as many other projects are: outof necessity. Design-minded goods and toddler apps were lacking, so we made our
own. Just for you. Well, and us.
And we practice what you can preach to your little one. Our products favour
sustainable materials over whats cheap and available, hand-crafted goodness over
mass-produced goods, and idiosyncrasy over run-of-the-mill.
A Modern Eden is a brand based out of Dayton, Ohio and they specialize in making
animal illustration based visuals and products. For now, the company has only
ventured into making wall decals, soft toys, wall puzzles etc. Their approach isminimalistic, vector form based illustrations with bright colour palettes. Their
approach to illustration is very different and intriguing and provides a good
understanding about the approach and widens the horizon of thought process for
my project.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
19/224
17 D J Academy of Design | Turmeric Design
Case study // A Modern Eden
Zebra and Owl illustrations, stuffed cushions by A Modern Eden
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
20/224
18 D J Academy of Design | Turmeric Design
Keywords
Children
Playful
Visual development
Premium
Stylish
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
21/224
19 D J Academy of Design | Turmeric Design
Moodboard
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
22/224
20 D J Academy of Design | Turmeric Design
Exploratory sketches
The exploratory sketches are where all the understanding from research takes form. The aim
was to explore different visual styles and see which one works best for the brand and its
illustrations. The following pages will show how the drawing style evolved over the time of
exploration to arrive at the one which was finally taken forward.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
23/224
21 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
24/224
22 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
25/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
26/224
24 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
27/224
25 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
28/224
26 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
29/224
27 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
30/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
31/224
29 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
32/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
33/224
31 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
34/224
32 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
35/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
36/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
37/224
35 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
38/224
36 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
39/224
37 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
40/224
38 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
41/224
39 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
42/224
40 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
43/224
41 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
44/224
42 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
45/224
43 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
46/224
44 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
47/224
45 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
48/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
49/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
50/224
48 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
51/224
49 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
52/224
50 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
53/224
51 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
54/224
52 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
55/224
53 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
56/224
54 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
57/224
55 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
58/224
56 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
59/224
57 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
60/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
61/224
59 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
62/224
60 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
63/224
61 D J Academy of Design | Turmeric Design
Exploratory sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
64/224
62 D J Academy of Design | Turmeric Design
Lineart process
After exploring the sketches of various animals, a feedback session at the
Turmeric Design studio got me some pointers on the changes I can make to
the sketches to have them work better in accordance to my research andfrom a market-selling point of view. Also, the sketches helped me narrow
down to a style of thin to thick lines for the animal characters. This style will
help create a unique visual language for the brands illustrations as well as
be strengthened by the scientific understanding of contrasting patterns and
shapes.
The visuals on the right explain my process of creating finished lineart from
the sketches for the illustrations. Taking the Giraffe as an example, this
process shows how I used layers of different drawings and then combined
them post scanning in Adobe Photoshop to cleanup and merge the lineart and
the pattern.
The final lineart, once cleaned, was taken forward for the colouring process
which is mentioned in the next section.
Outline done on paper with pen
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
65/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
66/224
64 D J Academy of Design | Turmeric Design
Lineart colouring process
Once the final lineart is ready after cleanup and merging the
various layers, I imported it to Adobe Illustrator and started
colouring it. Adobe illustrator is a vector program and allowsfor scaling of visuals to any size, bigger or smaller without a
loss of quality. It also eases out the process of playing with
colours and creating patterns.
As seen in the visuals on the right, the colour layer was
painted directly under the transparent lineart to give it the
finished look.
Finished lineart from previous process
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
67/224
65 D J Academy of Design | Turmeric Design
Lineart colouring process
Colour layering done on illustrator Lineart combined with colour layer
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
68/224
66 D J Academy of Design | Turmeric Design
Finished illustrations // Intro & Elephant
The following pages cover the other finished illustrations
that were taken forward from the sketches. A total of
13 animals were finally chosen to be illustrated out ofthe numerous other options. Although I have chosen to
show only the short listed colours here, various other
colour options were explored before arriving and selecting
the following colours of the animals. In further sections
containing patterns and applications, the other colour
variations can be found as well.
Not all the illustrations were taken forward with a black
line, as I chose to play around with the line colour as well.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
69/224
67 D J Academy of Design | Turmeric Design
Finished illustrations // Giraffe & Snake
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
70/224
68 D J Academy of Design | Turmeric Design
Finished illustrations // Gorilla & Fox
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
71/224
69 D J Academy of Design | Turmeric Design
Finished illustrations // Owl & Octopus
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
72/224
70 D J Academy of Design | Turmeric Design
Finished illustrations // Hippopotamus & Whale
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
73/224
71 D J Academy of Design | Turmeric Design
Finished illustrations // Crocodile & Panda
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
74/224
72 D J Academy of Design | Turmeric Design
Finished illustrations // Panda & Toucan
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
75/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
76/224
74 D J Academy of Design | Turmeric Design
Pattern making process // Repeat styles
This is the part where the basic elements of the patterns
are experimented with and understood which combination
of the animals will work best. My aim was to have aninteresting connection between the individual giraffes and
add some story to the pattern as well. As seen on the right,
one of the variations was to have the giraffes face each
other and stand back to back, with room left for further
elements to be added.
Giraffe pattern making, Option 2
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
77/224
75 D J Academy of Design | Turmeric Design
Pattern making process // Additional elements
After preparing options for the orientation of the giraffes,
I decided to add secondary elements to add some story
to the pattern. Also, the secondary elements support themain illustration and add another dimension to the visual.
I purposefully kept the secondary elements subdued so as
to not over-power the main giraffe illustration pattern. The
secondary elements were drawn with a single colour white
line in order to be simple yet effective and non-intrusive.
Additional elements added with both options
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
78/224
76 D J Academy of Design | Turmeric Design
Pattern making process // Product application test
Once the pattern variations were ready, it was time to test
their viability with a few product applications. Whether
used as individual illustrations of giraffes or as patterns,it is important to test the applications across a variety
of products in order to understand and test if they work
together as a family or not. Few examples are shown on the
right.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
79/224
77 D J Academy of Design | Turmeric Design
Pattern // Fox
The process which was described for Giraffe was followed
for all the animals, including the Fox. Here, the pattern was
tried against an orange background with white Fox as wellas against a yellow background with an orange Fox. The
product application tests can be seen on the following page.
They include t-shirts, cushions, pillows, quilts and wall
decals.
The following pages also include patterns from other
illustrations as well. Their respective product application
family can also be seen alongside.
Fox pattern options, White on orange and Orange on yellow
//
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
80/224
78 D J Academy of Design | Turmeric Design
Pattern // Product application test
// d l
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
81/224
79 D J Academy of Design | Turmeric Design
Pattern // Product application test
// l h
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
82/224
80 D J Academy of Design | Turmeric Design
Pattern // Elephant
P // El h
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
83/224
81 D J Academy of Design | Turmeric Design
Pattern // Elephant
P tt // El h t
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
84/224
82 D J Academy of Design | Turmeric Design
Pattern // Elephant
P tt // P d t li ti t t
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
85/224
83 D J Academy of Design | Turmeric Design
Pattern // Product application test
Pattern // Gorilla
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
86/224
84 D J Academy of Design | Turmeric Design
Pattern // Gorilla
Pattern // Product application test
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
87/224
85 D J Academy of Design | Turmeric Design
Pattern // Product application test
Pattern // Octopus
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
88/224
86 D J Academy of Design | Turmeric Design
Pattern // Octopus
Pattern // Product application test
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
89/224
87 D J Academy of Design | Turmeric Design
Pattern // Product application test
Pattern // Panda
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
90/224
88 D J Academy of Design | Turmeric Design
Pattern // Panda
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
91/224
Pattern // Product application test
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
92/224
90 D J Academy of Design | Turmeric Design
Pattern // Product application test
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
93/224
Pattern // Product application test
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
94/224
92 D J Academy of Design | Turmeric Design
Pattern // Product application test
Pattern // Whale
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
95/224
93 D J Academy of Design | Turmeric Design
Pattern // Whale
Pattern // Product application test
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
96/224
94 D J Academy of Design | Turmeric Design
Pattern // Product application test
Pattern // Owl
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
97/224
95 D J Academy of Design | Turmeric Design
Pattern // Owl
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
98/224
Pattern // Product application test
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
99/224
97 D J Academy of Design | Turmeric Design
Pattern // Product application test
Products // Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
100/224
98 D J Academy of Design | Turmeric Design
//
What was seen till now was the family of products from
their respective patterns and illustrations. The following
section covers only the cushion designs that were proposed
as a viable product application. These are made from
individual illustrations as well as the patterns. All the short
listed variations can also be seen here which werent seen
in the family of products on the previous pages.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
101/224
Products // Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
102/224
100 D J Academy of Design | Turmeric Design
//
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
103/224
Products // Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
104/224
102 D J Academy of Design | Turmeric Design
Products // Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
105/224
103 D J Academy of Design | Turmeric Design
Products // Quilt + Pillows
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
106/224
104 D J Academy of Design | Turmeric Design
As seen in the groups of product applications, quilts and
pillows are an important part of the product family for the
respective illustrations and their patterns. Following section
covers all the variations for the quilts and pillows with
suggested combinations.
Products // Quilt + Pillows
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
107/224
105 D J Academy of Design | Turmeric Design
Products // Quilt + Pillows
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
108/224
106 D J Academy of Design | Turmeric Design
Products // Quilt + Pillows
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
109/224
107 D J Academy of Design | Turmeric Design
Products // Quilt + Pillows
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
110/224
108 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
111/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
112/224
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
113/224
Products // Quilt + Pillows
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
114/224
112 D J Academy of Design | Turmeric Design
Products // T-shirts
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
115/224
113 D J Academy of Design | Turmeric Design
T-shirts are the initial set of apparels that the brand is
looking forward to start with. Some suggestions for the
t-shirt designs and colours are included on the following
pages.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
116/224
Products // T-shirts
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
117/224
115 D J Academy of Design | Turmeric Design
Products // T-shirts
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
118/224
116 D J Academy of Design | Turmeric Design
Products // T-shirts
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
119/224
117 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
120/224
Products // Onesies
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
121/224
119 D J Academy of Design | Turmeric Design
Products // Onesies
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
122/224
120 D J Academy of Design | Turmeric Design
Products // Onesies
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
123/224
121 D J Academy of Design | Turmeric Design
Products // Onesies
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
124/224
122 D J Academy of Design | Turmeric Design
Products // Wall decals
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
125/224
123 D J Academy of Design | Turmeric Design
Solid sticker based prints that come in packages with other
elements, for example, the Fox with the grapes, the Giraffe
with trees and birds, the Owl with moon and stars etc. They
can be peeled off and stuck in various combinations to
create a story on the wall. Following simulated visuals show
their usage and an idea of the size and proportions.
Products // Wall decals
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
126/224
124 D J Academy of Design | Turmeric Design
Products // Wall decals
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
127/224
125 D J Academy of Design | Turmeric Design
Products // Wall decals
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
128/224
126 D J Academy of Design | Turmeric Design
Products // Wall decals
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
129/224
127 D J Academy of Design | Turmeric Design
Products // Wall decals
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
130/224
128 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
131/224
Products // Flash cards
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
132/224
130 D J Academy of Design | Turmeric Design
Products // Flash cards
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
133/224
131 D J Academy of Design | Turmeric Design
Products // Flash cards
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
134/224
132 D J Academy of Design | Turmeric Design
Products // Flash cards
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
135/224
133 D J Academy of Design | Turmeric Design
Products // Flash cards
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
136/224
134 D J Academy of Design | Turmeric Design
Products // Flash cards
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
137/224
135 D J Academy of Design | Turmeric Design
Products // Flash cards
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
138/224
136 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
139/224
Products // Flash cards
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
140/224
138 D J Academy of Design | Turmeric Design
Products // Flash cards
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
141/224
139 D J Academy of Design | Turmeric Design
Printing process // Seamless pattern tile
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
142/224
140 D J Academy of Design | Turmeric Design
A very essential part of printing patterns is the ability of
a pattern to repeat seamlessly in any direction. As I have
shown on the right in an example of a fox and grapes
illustration pattern, the spaces on all four sides of the 4foxes and 4 grape bunches were taken care of. These were
curated in such a way that once put together right next to
another block of the same design, itll lead to creating a
seamless pattern. Please note that the grey lines shown are
not part of the pattern, but just a hint of where a single tile
of the pattern starts and ends.
Printing process // Colour separation
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
143/224
141 D J Academy of Design | Turmeric Design
A must to do step of screen printing is the separation of
colours. Since screen printing requires printing different
colour inks separately in succession, the screens that
require to be prepared for printing of a certain colour needto be separate as well. Since the fox and grapes pattern had
6 different colours, I created colour separation screens for
the respective illustration. They have been assigned with
registration marks along with proper name codes in order
to help the printer achieve the best results without any
confusion. Every colour has a separate screen visual, which
can be seen on the following pages.
C
M
Y
CM
MY
CY
CMY
K
pattern tileseperations.ai 3 70.71lpi 45.00 5/18/20126:50:40 PMProcess Black
Fox black outline screen preparation
Printing process // Colour separation
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
144/224
142 D J Academy of Design | Turmeric Design
C
M
Y
CM
MY
CY
CMY
K
pattern tileseperations.ai 3 70.71lpi 45.00 5/18/20126:53:03PM
fox blue
C
M
Y
CM
MY
CY
CMY
K
pattern tileseperations.ai 3 70.71lpi 45.00 5/18/20126:53:03PMfox orange
The eyes of the fox Orange colour layer of the fox
Printing process // Colour separation
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
145/224
143 D J Academy of Design | Turmeric Design
C
M
Y
CM
MY
CY
CMY
K
pattern tileseperations.ai 3 70.71lpi 45.00 5/18/20126:53:03PMgrapes green
C
M
Y
CM
MY
CY
CMY
K
pattern tileseperations.ai 3 70.71lpi 45.00 5/18/20126:53:03PMgrapes purple
Green grapes leaves layer Purple grapes layer
Printing process // Colour separation
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
146/224
144 D J Academy of Design | Turmeric Design
C
M
Y
CM
MY
CY
CMY
K
pattern tileseperations.ai 370.71 lpi 45.00 5/18/2012 6:53:03PM
grapes yellow
Brown stick of the grapes
Sample product photographs
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
147/224
145 D J Academy of Design | Turmeric Design
A T-shirt sample screen printed for the Toucan bird illustration
Studio feedback session
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
148/224
146 D J Academy of Design | Turmeric Design
After the set of illustrations were ready with all their respective patterns and product applications, a group studio feedback
session was held. The aim of this session was to get critical feedback on the illustrations, their colours, patterns and
applications. Following are the main points collected from the feedback:
The Crocodile illustration doesnt fit the family well, hence needs to taken out of the set.
The colour palette of the Owl needs to be less psychedelic.
The drawing quality and style of the secondary elements in the patterns are not in line with the primary illustrations,
hence they need to be removed.
Use a childs crib instead of the bed for visual prototyping and provide an idea of the scale.
Use stitches and not only piping of colours.
The Octopus and Elephant need to be redone, as the Octopus is too complicated a form and the Elephant is similar to the
Hippo.
New animals need to be added to the set; Parrot & Seahorse.
The overall colour palette needs to be refined further, make it more in line with the qualities of the brand. Use only black lineart and not coloured.
Include white in the colour palette for better interaction with background and the illustration.
Following pages compile the new set of sketches and illustrations for the Octopus, Elephant, Parrot, Fish and Seahorse
alongwith the illustrations with new colours and their respective patterns and visual prototypes, inclusive of the feedback
mentioned above.
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
149/224
147 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
150/224
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
151/224
149 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
152/224
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
153/224
151 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
154/224
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
155/224
153 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
156/224
154 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
157/224
155 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
158/224
156 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
159/224
157 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
160/224
158 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
161/224
159 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
162/224
160 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
163/224
161 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
164/224
162 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
165/224
163 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
166/224
164 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
167/224
165 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
168/224
166 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
169/224
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
170/224
168 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
171/224
169 D J Academy of Design | Turmeric Design
New sketches
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
172/224
170 D J Academy of Design | Turmeric Design
New Illustrations + Re-worked colours
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
173/224
171 D J Academy of Design | Turmeric Design
New Illustrations + Re-worked colours
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
174/224
172 D J Academy of Design | Turmeric Design
New Illustrations + Re-worked colours
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
175/224
173 D J Academy of Design | Turmeric Design
New Illustrations + Re-worked colours
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
176/224
174 D J Academy of Design | Turmeric Design
Patterns // Fox
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
177/224
175 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow + Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
178/224
176 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
179/224
177 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
180/224
178 D J Academy of Design | Turmeric Design
Patterns // Gorilla
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
181/224
179 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow + Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
182/224
180 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
183/224
181 D J Academy of Design | Turmeric Design
Patterns // Panda
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
184/224
182 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow + Cushions + Tshirt + Onesie
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
185/224
183 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
186/224
184 D J Academy of Design | Turmeric Design
Patterns // Whale
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
187/224
185 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
188/224
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
189/224
187 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
190/224
Product applications // Quilt + Pillow + Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
191/224
189 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
192/224
190 D J Academy of Design | Turmeric Design
Pattern // Owl
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
193/224
191 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow + Cushions + Tshirt
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
194/224
192 D J Academy of Design | Turmeric Design
Patterns // Elephant
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
195/224
193 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow + Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
196/224
194 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
197/224
195 D J Academy of Design | Turmeric Design
Patterns // Octopus
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
198/224
196 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow + Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
199/224
197 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
200/224
198 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
201/224
199 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
202/224
Product applications // Quilt + Pillow + Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
203/224
201 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow + Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
204/224
202 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
205/224
203 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
206/224
204 D J Academy of Design | Turmeric Design
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
207/224
Product applications // Quilt + Pillow + Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
208/224
206 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
209/224
207 D J Academy of Design | Turmeric Design
Pattern // Fish
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
210/224
208 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow + Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
211/224
209 D J Academy of Design | Turmeric Design
Product applications // Quilt + Pillow
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
212/224
210 D J Academy of Design | Turmeric Design
Tshirts // Whale & Owl
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
213/224
211 D J Academy of Design | Turmeric Design
Tshirts // Gorilla & Parrot
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
214/224
212 D J Academy of Design | Turmeric Design
Tshirts // Elephant & Octopus
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
215/224
213 D J Academy of Design | Turmeric Design
Tshirts // Seahorse & Fish
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
216/224
214 D J Academy of Design | Turmeric Design
Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
217/224
215 D J Academy of Design | Turmeric Design
Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
218/224
216 D J Academy of Design | Turmeric Design
Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
219/224
217 D J Academy of Design | Turmeric Design
Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
220/224
218 D J Academy of Design | Turmeric Design
Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
221/224
219 D J Academy of Design | Turmeric Design
Cushions
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
222/224
220 D J Academy of Design | Turmeric Design
Acknowledgements
I would like to thank Mrs. Kriti Monga, Creative Director, Turmeric Design, for bringing me onboard
this project and her constant guidance and feedback throughout the project. Her constant push
and motivation helped me achieve the results which I didnt know I was capable of achieving.
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
223/224
221 D J Academy of Design | Turmeric Design
Bibliography
A special thanks to Mr. Jay Menon, Communication design head, DJAD, for his constant guidanceand help throughout the project phase, his moral support and motivation which helped me better
myself and my work throughout the project phase.
I also extend a special thanks to Professor S. Balaram, Dean, DJAD and all the friends and family
members whose constant support and feedback helped me bring out the best in me.
Early Intervention support,
Science blogs, cognitive daily,
Wikipedia,
The baby owners manual, Louis Borgenicht & Joe Borgenicht, Quirk books, Philadelphia, 2003.
The Toddler owners manual, Brett R. Kuhn & Joe Borgenicht, Quirk books, Philadelphia, 2003.
About.com,
8/14/2019 Diploma project | Pulak Bhatnagar | 2012
224/224
Top Related