Digitales Geschäft auf-& ausbauen mit Hybris Commerce für den Mittelstand
Matthias HeidSolution Management Hybris Commerce
05/04/2016
WHAT ARE THE IMPERATIVES FOR SMB COMPANIES TODAY?
Time to Market
Speed to market is an imperative in a dynamic and ever evolving market; hours, not weeks or days.
GROWGrow revenue through geographic expansion, acquisition, improved offerings that exceed market expectations
Innovate
Shift core IT from maintaining to developing innovation
Transforming your Business requires more than a CommerceManagement solution
Source: The Forrester Wave™: B2C Commerce Suites, Q1 2015
• Experience Management
• Product Information Management
• Order Management
hybris Commerce brings it all together on one agile & modern stack.
SAP Hybris Commerce A PLATFORM DESIGNED FOR MODERN BUSINESS
Web Mobile Call Center PrintSocial TVPOS
ERP WMS PLM CRM Data Pools
MOVE AT SPEED OF BUSINESSProduct Content Management.
Customer Experience (WCMS)
ONE CUSTOMER EXPERIENCECommerce. Order Management. Together.
CONFIGURED FOR SUCCESSOur Customers. Our Partners.
Accelerators. hybris Extend. The Data Hub.
Built to complement not
replace existing investmentsModern. Extensible. Standards-based.
SAP HYBRIS IS THE MARKET LEADING COMMERCE SOLUTIONAFFORDABLE FOR SMB COMPANIES
The Forrester Wave Gartner Magic Quadrant
Ability to
Execute
Completeness
of Vision
Current
Offering
Strategy
Forrester Wave –B2B Commerce Suites Q2 2015;
Forrester Wave –B2C Commerce Suites Q1 2015
Gartner Magic Quadrant for Digital Commerce, Q1 2016
Hybris Commerce Suite
Hybris Commerce, Edge edition
Hybris Commerce, cloud edition
TAILORED LICENCE
OFFERINGS
SAP Hybris Commerce SuiteFunctional scope
PLATFORM
USER & ACCESS MGT INTERNATIONALIZATION ADVANCED SECURITYWORKFLOW &
COLLABORATION
WEB SERVICES API IMPORT & EXPORT REPORTING
WEB
(incl. unlimited Web
Presences & Languages)
MOBILE
CHANNELPOS INTEGRATIONCHANNELS
SAP HYBRIS COMMERCE SUITE
Status: March 2016, subject to change please see pricing JAM or wiki for latest information
MODULES &
ACCELE-
RATORS
PERSONALIZATION
ORDER MANAGEMENT
MODULE
VOUCHER
PROMOTIONS
CROSS SELLING
SOCIAL COMMERCE
PAYMENT
COMMERCE SEARCH
SEARCH & NAVIGATION
PCM for ONLINE
CLASSIFICATION
ASSISTED SERVICE
MODULE
MOBILE MODULE
CUSTOMER SERVICE
MODULE
IN STORE MODULE
B2B PUNCH OUT
yFORMS(requires purchase of Orbeon)
B2C COMMERCE
ACCELERATOR*
B2B COMMERCE
ACCELERATOR*
FINANCIAL SERVICE
ACCELERATOR
ENTITLEMENTS &
METERING
ORDER MANAGEMENT
SERVICES
TELCO ACCELERATOR
PCM
ENTERPRISE EDITION
CLUSTER
ADVANCED
PERSONALIZATION
WEB CONTENT
MANAGEMENT MODULE
SUBSCRIPTIONS
MODULE
SUBSCRIPTION BILLING
GATEWAY
BUNDLING MODULE
DATA HUB
COMMERCE
INFRASTRUCTURE SERVICES
NOT AVAILABLE
OPTIONAL
FUNCTIONALITY
CUSTOMER SERVICE
CHANNEL
*Require license of Web Content Management Module
PREPARATION:
SMALL – MEDIUM BUSINESS
NEEDS
RESULT:
COMMERCE, EDGE EDITION
BAKED FOR B2B OR B2C
OR COMMERCE, CLOUD EDITION
INGREDIENTS:
LEADING ENTERPRISE
COMMERCE PLATFORM
HYBRIS COMMERCE, EDGE & CLOUD EDITION
SAP Hybris B2C Commerce Suite, Edge editionFunctional scope
PLATFORM
USER & ACCESS MGT INTERNATIONALIZATION ADVANCED SECURITYWORKFLOW &
COLLABORATION
WEB SERVICES API IMPORT & EXPORT REPORTING
WEB
(incl. 1 Web Presence &
Unlimited Languages)
MOBILE
CHANNELPOS INTEGRATIONCHANNELS
SAP HYBRIS B2C COMMERCE SUITE, Edge edition
Status: March 2016, subject to change please see pricing JAM or wiki for latest information
MODULES &
ACCELE-
RATORS
PERSONALIZATION
ORDER MANAGEMENT
MODULE
VOUCHER
PROMOTIONS
CROSS SELLING
SOCIAL COMMERCE
PAYMENT
COMMERCE SEARCH
SEARCH & NAVIGATION
PCM for ONLINE
CLASSIFICATION
ASSISTED SERVICE
MODULE
MOBILE MODULE
CUSTOMER SERVICE
MODULE
IN STORE MODULE
B2B PUNCH OUT
yFORMS(requires purchase of Orbeon)
B2C COMMERCE
ACCELERATOR
B2B COMMERCE
ACCELERATOR
FINANCIAL SERVICE
ACCELERATOR
ENTITLEMENTS &
METERING
ORDER MANAGEMENT
SERVICES
TELCO ACCELERATOR
PCM
ENTERPRISE EDITION
CLUSTER(limited to max. 1DB & 2 Application Server)
ADVANCED
PERSONALIZATION
WEB CONTENT
MANAGEMENT MODULE
SUBSCRIPTIONS
MODULE
SUBSCRIPTION BILLING
GATEWAY
BUNDLING MODULE
DATA HUB
COMMERCE
INFRASTRUCTURE SERVICES
NOT AVAILABLE
OPTIONAL
FUNCTIONALITY
CUSTOMER SERVICE
CHANNEL
Reduced scoped compared to SAP Hybris Commerce Suite
SAP Hybris B2B Commerce Suite, Edge editionFunctional scope
PLATFORM
USER & ACCESS MGT INTERNATIONALIZATION ADVANCED SECURITYWORKFLOW &
COLLABORATION
WEB SERVICES API IMPORT & EXPORT REPORTING
WEB
(incl. 1 Web Presence &
Unlimited Languages)
MOBILE
CHANNELPOS INTEGRATIONCHANNELS
SAP HYBRIS B2B COMMERCE SUITE, Edge edition
Status: March 2016, subject to change please see pricing JAM or wiki for latest information
MODULES &
ACCELE-
RATORS
PERSONALIZATION
ORDER MANAGEMENT
MODULE
VOUCHER
PROMOTIONS
CROSS SELLING
SOCIAL COMMERCE
PAYMENT
COMMERCE SEARCH
SEARCH & NAVIGATION
PCM for ONLINE
CLASSIFICATION
ASSISTED SERVICE
MODULE
MOBILE MODULE
CUSTOMER SERVICE
MODULE
IN STORE MODULE
B2B PUNCH OUT
yFORMS(requires purchase of Orbeon)
B2C COMMERCE
ACCELERATOR
B2B COMMERCE
ACCELERATOR
FINANCIAL SERVICE
ACCELERATOR
ENTITLEMENTS &
METERING
ORDER MANAGEMENT
SERVICES
TELCO ACCELERATOR
PCM
ENTERPRISE EDITION
CLUSTER(limited to max. 1DB & 2 Application Server)
ADVANCED
PERSONALIZATION
WEB CONTENT
MANAGEMENT MODULE
SUBSCRIPTIONS
MODULE
SUBSCRIPTION BILLING
GATEWAY
BUNDLING MODULE
DATA HUB
COMMERCE
INFRASTRUCTURE SERVICES
NOT AVAILABLE
OPTIONAL
FUNCTIONALITY
CUSTOMER SERVICE
CHANNEL
Reduced scoped compared to SAP Hybris Commerce Suite
SAP Hybris Commerce Suite, Cloud EditionFunctional scope
PLATFORM
USER & ACCESS MGT INTERNATIONALIZATION ADVANCED SECURITYWORKFLOW &
COLLABORATION
WEB SERVICES API IMPORT & EXPORT REPORTING
WEB
(incl. unlimited Web
Presences & Languages)
MOBILE
CHANNELPOS INTEGRATIONCHANNELS
SAP HYBRIS COMMERCE SUITE, Cloud Edition
Status: March 2016, subject to change please see pricing JAM or wiki for latest information
MODULES &
ACCELE-
RATORS
PERSONALIZATION
ORDER MANAGEMENT
MODULE
VOUCHER
PROMOTIONS
CROSS SELLING
SOCIAL COMMERCE
PAYMENT
COMMERCE SEARCH
SEARCH & NAVIGATION
PCM for ONLINE
CLASSIFICATION
ASSISTED SERVICE
MODULE
MOBILE MODULE
CUSTOMER SERVICE
MODULE
IN STORE MODULE
B2B PUNCH OUT
yFORMS(requires purchase of Orbeon)
B2C COMMERCE
ACCELERATOR
B2B COMMERCE
ACCELERATOR
FINANCIAL SERVICE
ACCELERATOR
ENTITLEMENTS &
METERING
ORDER MANAGEMENT
SERVICES
TELCO ACCELERATOR
PCM
ENTERPRISE EDITION
CLUSTER
ADVANCED
PERSONALIZATION
WEB CONTENT
MANAGEMENT MODULE
SUBSCRIPTIONS
MODULE
SUBSCRIPTION BILLING
GATEWAY
BUNDLING MODULE
DATA HUB
COMMERCE
INFRASTRUCTURE SERVICES
NOT AVAILABLE
OPTIONAL
FUNCTIONALITY
CUSTOMER SERVICE
CHANNEL
COMMERCE ACCELERATORS
• Production-Ready, best-practices reference
commerce implementations with preconfigured
templates and business processes
• Multiple storefronts out of the box
Includes features such as internationalization,
search & navigation, etc.
• All components delivered as source code
• Significantly reduces implementation time
• Significantly reduces implementation time
HYBRIS COMMERCE B2C ACCELERATOR
Go to market in as little as 50 days with a fully-featured omni-channel commerce solution including:
Touchpoint IntegrationsB2C Storefront Templates
Business Tools
PCM Order Management
Search & Navigation
SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition
B2B Commerce EdgeHYBRIS COMMERCE B2B ACCELERATOR
B2B Account ManagementB2B Storefront Templates
Business Tools
PCM Order Management
PunchOut ServicesSelf Service Tools
Product Configuration
SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition
PunchOut templates make is easy to customize the integration
Landing page for user’s
PunchOut interaction with
simple header section and no
footer section.
Checkout page from which the
user is able to start the
requisition approval workflow
within the procurement system.
Easy to customize allowing for
look and feel of the user’s ERP
system.
ARIBA PUNCHOUT INTEGRATIONB2B ACCELERATOR PAGE TEMPLATES
SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition
TODAY‘s EXPERIENCE IS DRIVEN BY MOBILE
RESPONSIVE USER INTERFACES OUT OF THE BOX
SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition
Great customer experiences
are built when teams are freed to
focus on the objective:
To create exceptional customer
moments
NEXT GENERATION CUSTOMER EXPERIENCE BY HYBRIS CX
Customers who
bought Hybris WebContent
Management Module are
eligible for Hybris CX
SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition
HYBRIS PCM MODULE EXTENDS THE CLASSICAL PIM SCOPE AS IT IS TOO LIMITED FOR RICH PRODUCT CONTENT
Rich product
presentation
Rich product
presentation
User-
generated
content
Product videos
PCM
Search filters
Product description
Product features
Images (hi-res
& low-res)
Categories
Promotions
Campaigns
Editorial
content
PIMSizes Technical
features
Article number
Product nameThe Forrester Wave™: Product Information Management, Q4 2014
Published: 21 May 2014
LEADER in Forrester Wave
for Product Information Management
SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition
ASSISTED SERVICE MODULEPROVIDE PERSONAL SHOPPING ASSISTANCE
PICK UP CUSTOMERS‘ STOREFRONT SESSIONSAND PROVIDE REAL-TIMECUSTOMER SALES SUPPORT
SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition
Integrations are at the Heart of SAP Hybris Commerce
SAP CLOUD
FOR CUSTOMER
YAAS CONNECT
SAP CRM
SAP S4/HANA*
SAP ERP
SAP HYBRIS
BILLING
SAP HYBRIS
MARKETING
*on Roadmap
SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition
SAP HYBRIS
DATA HUB
INBOUND
ADAPTERS
iDoc
Inbound
Adapter
DATA HUB
ADAPTER
TR
AN
SF
OR
MA
TIO
N –
CA
NO
NIC
AL
TO
TA
RG
ET
TR
AN
SF
OR
MA
TIO
N –
RA
W T
O C
AN
ON
ICA
L
CANONICAL
ITEMS
RAW
ITEMSTARGET
ITEMS
OUTBOUND
ADAPTERS
CSV
Inbound
Adapter
Input sources are flexible
e.g. REST, JMS, Kafka
DATA HUB
ADAPTER
Custom
Inbound
Adapter
iDocs
CSV
Sources
Hybris
Outbound
Adapter
Custom
Outbound
Adapter
iDoc
Outbound
Adapter
DATA HUB
SAP Hybris Data Hub
THE STRATEGIC INTEGRATION APPLICATION FOR ASYNCHRONOUS
DATA INTEGRATION FROM/TO THE HYBRIS COMMERCE PLATFORM
Compare Functional Requirements & Delivery Model
Cloud On Premise / Hosted
Fast time to market
Tend to prefer OpEx
Vendor manages hardware and software
Customer is responsible for managing infrastructure and operations.
Greater level of customization Full flexibility for customization
Upgrades available at customer discretion
Upgrades available at customer discretion and managed by customer
Customer retains full business control of the solution
Customer retains full business control of the solution
TCO advantages – Support taken care of
License subscription License ownership
Customer has full control over privacy and security
SAP HYBRIS IS THE MARKET LEADING COMMERCE SOLUTIONAFFORDABLE FOR SMB COMPANIES
The Forrester Wave Gartner Magic Quadrant
Ability to
Execute
Completeness
of Vision
Current
Offering
Strategy
Forrester Wave –B2B Commerce Suites Q2 2015;
Forrester Wave –B2C Commerce Suites Q1 2015
Gartner Magic Quadrant for Digital Commerce, Q1 2016
hybris Product Comparison B2C Commerce vs Edge Version
Platform incl.:
=> User Management=> Access Rights & Roles=> Search=> Tomcat=> Multi-Threading=> Validation=> WebServices API=> JDBC=> Internationalization=> Data Hub Basic Edition=> Import & Export=> Cluster (limited to max. 1DB & 2 Application
Server and hot-standby failover)=> High Performance=> LDAP=> Security=> Advanced Security=> Reporting=> Workflow & Collaboration
And the following Modules:
=> Personalization=> Order Management Module=> Voucher => Social Commerce=> Cross Selling=> Promotion=> Payment=> Commerce Search=> Search & Navigation=> Classification=> Product Content & Catalog Management
for Online=> Commerce Infrastructure Services
And the following Channels:
=> Web (incl. 1 Web-Presence)
Not available for Edge:=> Assisted Service => Unlimited Web-presences yForms
=> Customer Service Module => Customer Service Channel => POS Integration
Cluster (limited to max. 1DB & 2 Application Server and hot-standby failover only)
hybris B2C Commerce Suite, Edge edition is delivered with the B2C Accelerator.
Legend: RED: specific B2C functionalities, GREEN: additional functionalities compared to Large Enterprise, BLUE: restricted functionalities
Mobile Module + Channel
Web Content Management Module
hybris Product Comparison B2B Commerce vs Edge Version
Platform incl.:
=> User Management=> Access Rights & Roles=> Search=> Tomcat=> Multi-Threading=> Validation=> WebServices API=> JDBC=> Internationalization=> Data Hub Basic Edition=> Import & Export=> Cluster (limited to max. 1DB & 2 Application
Server and hot-standby failover)=> High Performance=> LDAP=> Security=> Advanced Security=> Reporting=> Workflow & Collaboration
And the following Modules:
=> Personalization=> Order Management Module=> Cross Selling=> Payment=> Commerce Search=> Search & Navigation=> Classification=> Product Content & Catalog Management
for Online=> Commerce Infrastructure Services=> B2B Punchout
And the following Channels:
=> Web (incl. 1 Web-Presence)
Mobile Module + Channel
Web Content Management Module
Not available for Edge:=> Assisted Service => Unlimited Web-presences yForms
=> Customer Service Module => Customer Service Channel => POS Integration
Cluster (limited to max. 1DB & 2 Application Server and hot-standby failover only)
hybris B2B Commerce Suite, Edge edition is delivered with the B2B Accelerator.
Legend: RED: specific B2B functionalities, GREEN: additional functionalities compared to Large Enterprise, BLUE: restricted functionalities
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