Digital Trends: Luxury Auto ShoppersJuly 2016
thinkwithgoogle.com
Moments that matter for luxury auto shoppers1
Top questions on Google Search (ordered by volume)
Luxury auto shoppers who research online2
what is the best luxury suv
what is the best luxury car
what is the best luxury sedan
what is the best luxury car to buy
what are the best luxury cars
Which car is best?
Is it right for me?
Where should I buy it?
Top locations forluxury auto shoppersNew York, NY
Los Angeles, CA
San Francisco-Oakland-San Jose, CA
Atlanta, GA
Washington, DC (Hagerstown MD)
Dallas-Ft. Worth, TX
Houston, TX
Top interests of luxury auto shoppers who research online2
Ordered by relevance
Mercedes-Benz
Mercedes-AMG
Aston Martin
BMW
Porsche
Auto brands Auto models Hobbies
1
2
3
4
5
1
2
3
4
5
what is toyota's luxury car
what is considered a luxury car
what makes a luxury car
what luxury car is right for me
why buy a luxury car
1
2
3
4
5
what time do car dealerships close
where is the nearest ___ dealership
why aren’t car dealerships open on sundays
what car dealerships are open today
how much do dealerships pay for cars
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Acura RLX
Cadillac ATS
BMW 3 Series
Infiniti Q50
Jeep Patriot
Hillclimbing
Rallying
Drifting
Bodybuilding
Mixed martial arts
SOURCING
1 Google data, U.S., search questions related to "best" car features and attributes, and dealerships, Jul. 2016.
2 Google data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network, Jul. 2016.
of luxury autoshoppers are men
76%
18-24
25-34
35-44
45-55
55-65
65+
13%
18%
21%
19%
15%
14%
Age of luxury auto shoppers
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