Social Media Orientation - Trend spotting for 2011
KINDLY SPONSORED BY: Channel 4
Social Media Week, London 2011 #smwldn
Tiffany St James
February 2011Tiffany St James: on Linked In, Facebook, Slideshare, Skype, Quora,
Twitter: @tiffanystjames
The world has changed
Online universe sizeTotal est. global active
internet audience = 625m
(1.7bn online)
(1 in 13 of all humans)
Mobile internet usage
nearly 1/5th of users
17% now access internet
on the move
Why people use the internetSource: Global Web Index Oct 2010
Advertising has changed
Trust in communications
How we are now targeted
How are people using SoMe
Source: UM SoMe Wave 5
SoMe statistics
How big is Google?
6 pervasive trends on Google
Source: James Cashmore 24/08/10Head of Entertainment Google
Online communities map
Source: xkcd.com
Social media marketing spend
Source http://blog.hubspot.comJan 2011
UK social media stats
Source: http://www.clickymedia.co.uk
• 500million+ active users• 50% logging on a day• Total of 700 billion minutes a month• 900 million objects interacted with• Av user: 80 community pages.• Av user: 90 pieces of content
The growth of mobile
• 5 million mobile subscribers 70% of the w pop• 85% of kids own a phone, 73% a book• Apple has sold almost 60 million iPhones• Google’s Android OS is growing at 886% y on y: Activating over 160,000 devices a day 60 devices in over 40 countries ... and at that rate, Android will over take Apple as
the leading smart phone OS in 2011
Source: http://www.digitalbuzzblog.com
General digital trends
• IP connected devices enable new entrants to deliver services to the TV ‘over the top’, providing the potential for genuine competition to incumbent players
• We have launched IPTV services directly to the consumer’s living room via technologically innovative deals with Sony and Samsung
• We are in negotiation to extend this approach to a range of other devices, including Project Canvas
• We are working hard to source quality content and plan for significant increased investment in content over the next 5 years
Entertainment to your living room
Entertainment to your iPhone
• 150K+ downloads• 1M+ visits
As of May 2010
19
Smart Mobs: Democracy in action?
bit.ly/gKArcx
nyti.ms/e5P1Ul
gawker.com/5733816/
Power to the lobby
Individuals vs Businesses
Social for good
What can we learn from WikiLeaks?
Hot digital trends 2011
Shopping
http://www.groupon.co.uk
http://www.goodtwo.com/
http://www.shopkick.com/
Hot digital trends 2011
Micropayments
http://www.kickstarter.com/
https://squareup.com/
Hot digital trends 2011
Social curation
http://www.quora.com/
http://www.postpost.com/
http://www.curated.by/
http://onetruefan.com/
http://www.badgeville.com/
https://www.path.com/
http://datasift.net/
http://picplz.com/
http://instagr.am/
Hot digital trends 2011
Travel and events
http://www.hipmunk.com
www.uber.com
http://twitter.com/tweetalondoncab
http://plancast.com/
Hot digital trends 2011
Business Support
https://indinero.com/
Nomadic Living
Thank you
Tiffany St James
www.twitter.com/tiffanystjames
www.stimulationltd.co.uk
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