Full network operations (21)
Service reach (152)
€57 billion revenue
24 countries
313 million customers
120,000employees
A world leading provider of integrated mobile, fixed & ICT services
Telefónicaa leading company in global telecoms
1973 1983
Motorola DynaTAC8000X
20031999 2007 2013
Motorola International
Motorola StarTAC
Nokia 8110
Motorola Razr
Nokia N80
Nokia 1200
Apple iPhone
Samsung Galaxy SIII
BlackBerry Z10
Samsung Galaxy S4
First mobile
call
4G
Nokia2110
1993
NokiaCommunicator
O2 Xda
The mobile phone turns 40
2014
3G2G1G
Everyone now has the power to innovate in a digital world thanks to the marriage between the two great innovation platforms of the 21st century: internet and mobile.
Dr. Mike Short, VP Telefónica,
Financial Times, April 2013
Smartphone users still risingAs people convert from mobiles to smartphones there’s a huge upside still to happen
Smartphones Mobile phones
Global Mobile Users 2013 estimates
1.5Bn
5Bn
4Bn
3Bn
2Bn
1Bn
Source: Morgan Stanley Research estimates.One user may have multiple devices. Subscription numbers may be higher than User numbers.
We’re communicating more than sleeping
The average UK adult is now spending more time using media than they are sleeping. 8h 41m communicating versus 8h 21m sleeping
8hrs 41m
Source Ofcom August 2014
We’re even better connected_
6 million UK 4G mobile subscribers
73% of premises are in areas with 4G coverage
4G Mobile Superfast Broadband
Public Wifi 11m O2 wifi users 10,000 hotspots
26.1 million superfast fibre broadband connections
Up 58%
Smartphones are used everywhere
97%
85%
72%
64%
61%
61%
59%
52%
44%
28%
16%
Home
On the move
Work
In-store
Coffee Shop
Public Transport
Restaurant
Social Gathering
Airport
Doctors
School
Source: Google Survey on Internet Usage, H1 2013
Time spent per day by O2 UK smartphone users, by application
Source: UK Smartphone Data 2012 (O2 users only)
25 mins
17 mins
16 mins
14 mins
12 mins
11 mins
10 mins
9 mins
9 mins
3 mins
Browsing the internet
Social networks
Listening to music
Playing games
Making calls
Texting
Watching TV/Films
Reading books
Taking photos
128TOTAL MINUTES PER DAY
Media + Data Upload + Sharing from mobiles =Ramping fast and is still in early stages
Explosive growth but still early stage.
Photos Video Audio Data uploadRamping fast Still emerging Still emerging
NowFirst
2009 2010 2011 2012 2013 2014 20150.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0.9%2.4%
6.0%
10.0%
15.0%
Mobile traffic as % of total Internet trafficGlobal mobile Internet traffic as a % of total Internet traffic 2009-2013
Source: Statcounter Global Stat 5/13.
Forecast
Actual Q1 14
YouTube uploads reach 100 hrs per minute6 years ago it was nada.
2007 2008 2009 2010 2011 2012 20130
20
40
60
80
100
120
Source: YouTube
100hrsper min
No. hours of video uploaded to YouTube every minute
Technology cycles
Mainframe computing
1960s
Still early cycle on smartphones & tablets. Now wearables coming on strong, faster than the typical 10-year cycle.
1970s 1980s 1990s 2000s Today
Mini computing
Personal computing
Desktop Internet computing
Mobile Internet computing
Wearable/Anywhere Internet computing
Sensor-enabled wearable technologyWhere technology meets fashion
3rd party appsAPI partnersAccessories
Development Platform
Less distracting when receiving alerts, reminders and messages
Attention-getting
Voice or gesture control
Hands-free
Low power consumptionInstant wakeBackground working/sensing
Always on
Wifi3G/4GBluetoothNFC
Connected
GPSAccelerometerCompassCamera
Environment aware
Source: MIT, KPCB
AttractGetting online and being seen through all channelsBoth internal and external audiences
Work smarterProductivity and
efficiency
Business growthSell and serve
smarter
Serving customers better. Getting closer to them: being more responsive and interactive
Retain
Outsourcing the business model and IT to be more efficient, agile and productive Grow
The Digital Business
Businesses are moving to ‘mobile first’
Source: Constant Contact, June/July 2014
More than ¾ of small businesses are using mobile technology
Up from 66% in 2013
77%
34%
60%
Mobile web sites are leading the charge
Have interest in mobile-optimising their web site in the next 6 months
32%
O2 Wifi gives us a channel for direct communication with customers and visitors
Large carousel
Search bar
Promo boxes
Apps of the day
Personalised page
Screen fold
0-15 16-24 25-34 35-44 45-54 55-64 65+
4%
25%28%
22%
14%
5%2%
With a growing audience reach and profile
Gender and age distribution
39%
61%
Over 3m active on their smartphones and tablets in leading venues like Debenhams, over the last 30 days.
11m registered O2 Wifi users
Connectivity. Devices. Digital
Technology enables you to do most things anywhere through connectivity_
Summary_
Consumer behaviour, expectations and distribution channels are all changing. Businesses need to respond to stay ahead
Digital technology is a key enabler for better engagement , improving customer relationships and business transformation
Web mobility , Apps and Cloud based services are all providing new and cost effective solutionsInternet of things and video solutions will add to this.
Is your Business digital?
webcasts.com/powerhour
Virtual online events• Inspiration: Finding (and protecting) time to work on our
businesses
• Discovery: how technology can help improve your overall productivity and allow your business to stay ahead of the game
• Know how: Boost your digital business knowledge about the latest O2 digital products and learn how they can make your business more efficient
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