Digital Signage Networks: Present to Future Wednesday,
September 19
Slide 2
Digital Signage Networks: Present to Future 2 What is digital
signage? Digital signage is defined as an OOH display where content
and messaging can be dynamic and deliver targeted messages at
specific times without modification to the physical sign.
Slide 3
Digital Signage Networks: Present to Future 3 What is a digital
signage network? One or more displays
Slide 4
Digital Signage Networks: Present to Future 4 What is a digital
signage network? Player
Slide 5
Digital Signage Networks: Present to Future 5 What is a digital
signage network? Production Workstation
Slide 6
Digital Signage Networks: Present to Future 6 What is a digital
signage network? Server (Content Management System CMS)
Slide 7
Digital Signage Networks: Present to Future 7 A Simple Digital
Signage Network Production Workstation Server (CMS) Player Display
One Way Content Feed One way health data (player problems, error
reporting, etc.)
Slide 8
Digital Signage Networks: Present to Future 8 Our (4) Digital
Signage Networks Production Workstation (Travis Computer) Box
Office LCDSWang Marquee Server (CMS) Shubert Marquee Server (CMS)
Grand Lobby Displays Computer
Slide 9
Digital Signage Networks: Present to Future 9 Cons of Box
Office LCDS Box Office LCDS Player is embedded in the display
creating more points of error making it more challenging to
diagnose and fix in a timely manner Limited acceptable content
types (PPT/still images) No dynamic content (Weather, news
aggregators) One user, one schedule Poor screen power management no
calendar based scheduled power on/off The CMS used here is Samsungs
MagicInfo Pro to administer content.
Slide 10
Digital Signage Networks: Present to Future 10 Cons of
Daktronics Network Since the marquees are in different locations,
each has its own server and with it its own schedule, content
directory, etc. Limited acceptable content types (videos/still
images) No dynamic content (Weather, news aggregators) Archaic,
nonintuitive interface No repeat event scheduling (e.g. play RCCS
creative every Wednesday at 4 PM rather than entering as a
repeating event, it must be scheduled manually every occurrence)
The CMS used here is Daktronics Venus 7000 Wang Marquee Server
(CMS) Shubert Marquee Server (CMS)
Slide 11
Digital Signage Networks: Present to Future 11 TOTAL TIME: 12
minutes It currently takes 12 minutes to change one slide on all
four networks. This doesnt include the production or scheduling of
creative.
Slide 12
Digital Signage Networks: Present to Future 12 Our (4) Digital
Signage Networks Production Workstation (Travis Computer) Box
Office LCDSWang Marquee Server (CMS) Shubert Marquee Server (CMS)
Grand Lobby Displays Computer
Slide 13
Digital Signage Networks: Present to Future 13 Proposed
Combined Network
Slide 14
Digital Signage Networks: Present to Future 14 Why combine? All
content is housed under one content manager One system to learn
More content abilities! ROI Better advertising abilities (content
types/recap reports) Sponsored weather feeds/time feeds ROO More
abilities for institutional messaging Corporate Sponsor messaging
Audience engagement/services Set times, social feeds, bar menus,
building information, interactive mobile elements More effective
signage through dynamic content Screens can have layouts and
multiple content areas Weather, time, news tickers
Slide 15
Digital Signage Networks: Present to Future 15 In practice The
Shubert Organization Main content area: Shows, institutional,
videos, social content. Ticketing Information Secondary advertising
location: Images, videos, flash, social. Branding Opportunity
Theater information & Time Information ticker about the
evenings performance
Slide 16
Digital Signage Networks: Present to Future 16 What features
are we looking for? Individually schedule displays Dynamic content
playback (RSS feeds, websites, flash, social) Typical content
playback (images, videos) Proof of play/settlement reports Error
reporting/alerting (email when errors detected) User groups and
permissions (allow interns to upload content, interns to insert
show time tickers, etc.) RS232 scheduled commands (power on/off
display at key times, brightness controls, etc.)
Slide 17
Digital Signage Networks: Present to Future 17 What vendors
offer these solutions? Too many to list Found best practice local
and partner institutions The Shubert Organization, Todd &
Jennifer Boloco, James Luxe, VP of IT Inwindow Outdoor, Anthony
DiPrizio, Director of Technology Live Nation, Christian Eliason
& Jay Anderson Ad Club of Boston Award-winning companies on
DOOH industry sites
Slide 18
Digital Signage Networks: Present to Future 18 Cost
Comparison
Slide 19
Digital Signage Networks: Present to Future 19
Slide 20
Digital Signage Networks: Present to Future 20
Slide 21
Digital Signage Networks: Present to Future 21 Additional
variable costs Travel Any additional display mounting equipment
Player compliancy with Box Office enclosures (will they fit behind
the monitor?) Mounting displays to marble in the Colonial
Additional computer to manage displays Potential IT/network costs
Wiring power/network cables to display locations Equipment
replacement after 3-4 years Staff time