Presents:Integrating Social MediaInto Your Marketing Plan
Presented by: Melodie TaoTWITTER @MyMelodieEvent Hashtag:
#DMNYogi
About Melodie TaoProfessional: Company- Marketing Melodie My
Role- Marketing Consultant, International Public Speaker, Educator
Services- Consulting, Speaking, Seminars, Workshops Professor-
National University (Classes- Interactive Strategies, Interactive
Campaigns), Platt College San Diego (Classes- Marketing and
Communication)Background: Traditional Media Experience- Radio,
outdoor advertising, event production, promotions Online/Digital
agency experience- SEO, PPC, Affiliate Marketing, Social Media,
Project ManagementExpertise: Marketing with an emphasis on digital
technology and social media Community Building, Brand
DevelopmentYoga: Certified Yoga Instructor Teaching Styles-
Vinyasa, Hatha Experience- Instructor at YMCA La Jolla, La Jolla
Yoga Center (sub), Forward Motion and Creator of Yoga for the Busy
Body WorkshopTWITTER @MyMelodie, Event Hashtag: #DMNYogi
Todays Topic How to Integrate Social Media Into Your
MarketingIntention: You will learn how to leverage the power of
your other marketingtools by understanding how to effectively
integrate social mediaHeres why we have this intention: Social
Media needs to be cohesive withthe rest of your marketing
campaigns. Its something that enhances yourmarketing strategy, but
should not take the place of other marketingchannels.How to
Integrate Social Media into: Other Forms of Digital Marketing In
Person Events Traditional Media
Important TermsWhat do I mean when I saySocial Media: Web and
mobile technologies to turn communication into aninteractive
dialogue. Creates a 2 way conversation between the business
andconsumer and allows consumers to create user generated content
bycontributing.Marketing Campaigns: A specific, defined series of
activities used in marketingor using new marketing channels. (SEO,
Email, Social Media)Marketing Strategy: A foundation for executing
your marketing campaigns.Allows you to concentrate your resources
on the greatest opportunities toincrease sales and achieve a
sustainable competitive advantage. Important tohave a strategy
before jumping into social media.
Incorporating Social Media into other forms of Digital
Marketing
Digital Marketing: SEO What is SEO?SEO: Search Engine
Optimization- The process of improving the visibility ofa website
or webpage in a search engine by the "natural" or un-paid(organic)
search results SEO goes hand in hand with Social Media Search
engines pick up real time information and results that are created
through Social Media Blog posts create fresh, new content for your
website on a regular basis which is picked up on by search engines
Strategically utilize keywords in your Social Media updates Link
keywords in your blog posts
Digital Marketing: SEOExample of linking keywords in a blog
post from NewCondosOnline.com
Commonly Searched Yoga/Fitness Terms Most searches for fitness
facilities are local. Optimize your area: Yoga Mission Valley,
North Park Yoga, La Jolla Yoga Look for variations- La Jolla
Bootcamp vs La Jolla boot camp (with a space) If you offer training
programs that may drive people in from other states, optimize for
broader terms in National search: Yoga Teacher Training San Diego,
Personal Training Certification
Digital Marketing: Email2 Types of Email Marketing, 2
Opportunities to integrateSocial Media Personal Emails sent out
from your Business Account- Emails you are sending out directly to
another recipient Email Marketing Campaigns- Emails you send out
with a specific message to consumers. Usually sent out to many
people at once on your email list.
Digital Marketing: EmailPersonal Emails Integrate Social Media
into your personal emails by including a link in your
signature
Digital Marketing: EmailEmail Marketing Campaigns Include clear
call to actions in your email marketing campaigns Include clear
links/Social Sharing buttons to your social media networks
Networking Events Include links to your social networks on your
business cards Connect with your new contacts on LinkedIn
immediately after the event and mention where you met them.
Conferences Do research on whos going to be attending
beforehand and reach out to people on Social Media that youd like
to meet. RSVP that youre going to be at the event on Facebook and
LinkedIn and share with your connections Find the official hashtag
for the event/conference youre going to. Tweet that youll be there
with event Hashtag and include the Hashtag in all tweets relating
to that conference. Hashtag- Allows you to track specific events
and topics. At conferences, its a great way to find out and connect
with others who are already there. Connect with your new contacts
on Social Media immediately after the conference and mention where
you met them.
Traditional Media- PrintMany types of print marketing are still
relevant today: Brochures, flyers,Magazine/Newspaper ads Include
Social Media icons and write out your URL names for each icon next
to the icon so readers can easily connect with you online QR Codes
Make print material available virtually online Include the URL next
to the icon
Traditional- Radio Stop repeating the phone number over and
over again at the end of a Radio Ad. People are not going to
remember the number or call you right away. Instead repeat your
website In addition to your website, mention to find you on
Facebook and Twitter. Say the URLs. People are much more likely to
remember this than a random phone number TV/Videos Include a
visible URL of your website. Include a visible URL or your Social
Media URLs
Public RelationsWhat is Public Relations (PR)?Public Relations:
The practice of managing the communication betweenan organization
and the public to gain exposure of news to target-audiences.Public
Relations Activities: Messaging, Press releases, Speakerships,
MediaRelations including trade, local, national and online
publications. Social Media Press Releases- When creating a press
release, your social media version should be customized for the
web. Social Media press releases have sharing features, a specific
tweet that readers can post, links within the press release etc.
PitchEngine is a useful site Teaser Posts: Create excitement about
your upcoming PR appearance. Whether its a mention in a magazine, a
radio interview or television appearance, let your community know
exactly when and where they can see your company in the media! Post
anticipating tweets and Facebook updates a few days out. Blog post
follow up: After your PR appearance, draft up a quick blog post
with information about your feature. If its a TV clip, see if you
can obtain a file of the clip to host on your own YouTube and embed
in your blog post. If its a radio appearance, get an audio of your
airtime. If its an article, link to the online version of the
article.
Public RelationsWhat is Public Relations (PR)?Public Relations:
The practice of managing the communication betweenan organization
and the public to gain exposure of news to target-audiences.Public
Relations Activities: Messaging, Press releases, Speakerships,
MediaRelations including trade, local, national and online
publications. Social Media Press Releases- When creating a press
release, your social media version should be customized for the
web. Social Media press releases have sharing features, a specific
tweet that readers can post, links within the press release etc.
PitchEngine is a useful site Teaser Posts: Create excitement about
your upcoming PR appearance. Whether its a mention in a magazine, a
radio interview or television appearance, let your community know
exactly when and where they can see your company in the media! Post
anticipating tweets and Facebook updates a few days out. Blog post
follow up: After your PR appearance, draft up a quick blog post
with information about your feature. If its a TV clip, see if you
can obtain a file of the clip to host on your own YouTube and embed
in your blog post. If its a radio appearance, get an audio of your
airtime. If its an article, link to the online version of the
article.
Success Story http://manifestationyoga.com/
https://twitter.com/manifestyogajen
https://www.facebook.com/JenniferPastiloffYoga
http://www.marketingmelodie.com/2012/06/how-to-optimize-your-public-relations-
effort-for-social-media-all-while-doing-karaoke-yoga/
