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Digital Marketing Campaign
Presented by
Technians
When you think of running an Online Marketing campaign, what comes to mind?
TOO MUCHMONEY.
WHAT’S THE POINT?
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MARKETING ANALYSISAnalyzing your webs identifying the source for generating the most leads
EMAIL MARKETINGSending Right content to right audience & evaluating their response
SEARCH OPTIMIZATIONImproving your rank in search engines by finding & tracking your most effective Keywords
LEAD MANAGEMENTTrack leads with a complete timeline-view of their interactions with your Institute
BLOGGINGCreating and maintaining blog content with best SEO practices
SOCIAL MEDIAPublishing content to your social accounts, then nurturing leads based on their social engagement
TECHNIANS ALL IN ONE DIGITAL MARKETING SERVICE
Brings your whole marketing world under one roof.
GET FREE EVALUATION
Why You Need this?
INBOUND MARKETING
Why You Need this?
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The Old Marketing playbook is
BROKEN
86% skip TV ads
91% Unsubscribe from email
44% Of Direct mail is never opened
200M On the
Do Not Call List
Image Source : Hubspot9
In Order attract customers,Marketers have to provide them with
Something they will Love
This is where Inbound comes In10
Using Inbound Marketing can turn strangers into Customers and Promoters of your Business.
Image Source : Hubspot11
Inbound Marketing is about Content..
and Context
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Why Choose Technians?
INBOUND MARKETING
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Everyone else triesreally hard to get you
Here
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We don’t feel content until we get you up to
Here
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How we do this?
INBOUND MARKETING
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How we convert a Stranger
Into Customer for You
(6 Steps Process)
Create blog Content, search engine optimize (SEO) your content, and promote it on Social Media Sites
Place Call to Action through out your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you are offering and become leads
Send your leads automated emails to drive them along your buying cycle. Provide your sales team with Lead Intelligence so they can make more effective sales calls
Analyze the success of your marketing Campaigns, and determine which areas need further optimization for future success
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Did you know there are
5.9 BILLION
everyday?
searches on
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Maybe a few of those people would be interested in your
services..
You need to know atleastthe basics of
Search engine Optimization(SEO)
Wait, can’t I just Buy Pay-Per-Click (PPC) Ads
Yes, you can.
PPC ads are greatWay to Learn what works.
But a couple of issues.
#1: You’re still renting attention.#2..
click on are organic-not paid.
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Why pay to reach 10%,when the other 90% arefree low marginal cost?
Smart SEOs will tell you:
Don’t try these tricks,They can be toxic.
Before you do any SEOYou’ll need to pick
The search keywordsYou will focus on.
You want keywords that haveDecent search volume
(people search for that word)
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3 STEPS TO OUTSTANDING SEO CAMPAIGN
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1. REVIEWSKeyword analysis & Research
Site structure Analysis
Technical Seo Audits
Schema markup
Social Metrics
Links analysis
Content Audits
Site structure Analysis
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2. Strategy & ExecutionWebsite Optimization
Local Seo Strategy
Brand synchronization
Social Media integration
Content strategy
Competitive Analysis
Link Earning Strategy
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3. Reporting & TrackingOrganic Search Reporting
Website Metrics
Social Metrics
Backlinks
Google Analytics
MOZ Reporting
Studies found that even big brands have faced challenges getting output from-
-> pay-per-click advertising,-> launch at an industry conference-> hire a public relations firm
Even when nothing is working one thing always works..
Even when nothing is working one thing always works..
Word-of-
mouth
How do we get people to talk about your service even more?
Encourage word of mouth
Go Viral..
Go Viral..
Make best use of Social Media practices
Great Marketing is about Content..
and Context
Make Best Use of Search Engines
You will see a change
in your metrics.
37% of respondents saidtheir website metricschanged by up to 25% after aMarketing Campaign.
And according to the data, the most common ways tomeasure site performance are:
And according to the data, the most common ways tomeasure site performance are:
traffic
And according to the data, the most common ways tomeasure site performance are:
trafficthe number of pages
viewed
What are the key metrics your company uses tomeasure its site performance? (Select all that apply)
2%1% Traffic
Bounce rate
Conversion rate
New contacts rate
Time on page
Number of pages viewed
Click through rate
Leads generated
Overall revenue improvements
Other
Don't know/not applicable
7%19%
11%
9%10%
11%12
%7%
*Pulled from online survey results about website design. Sample size: 749 marketers.
You Don’t Need ToDo It Yourself
Getting started with Digital Marketing Campaign may be confusing .
Where doYou begin?
Content
Strategy
Where doYou begin?
SEO,
PPC
Content
Strategy
Where doYou begin?
SEO,
PPC
Social
Media
Content
Strategy
Where doYou begin?
SEO,
PPC
Social
Media
Viral
Campaign
Content
Strategy
Where doYou begin?
SEO,
PPC
Social
Media
Viral
Campaign
Content
Strategy
Remarketi
ng
Consider outsourcing theproject.
50% of businesses surveyed hired an external resource tohelp with their Marketing Campaign
It Isn’t Hard To ConvinceYour Company To RunA Marketing Campaign
You will probably have to do some convincing to get your company on board.
You will probably have to do some convincing to get your company on board.
Or buy them a puppy. Whateverworks.
But it shouldn’t be hardto convince them.
There are various reasons why Company’s believe in Marketing.
But it shouldn’t be hardto convince them.
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And Your Custom Requirement
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70#123webinar | @webmarketing123
Or Your Next Step
Let’sMonica Gandhi, Business Development Manager
Talk!e: [email protected] t: +91-9999920599
Schedule a Free 30 min Consultation!
Technians Softech Pvt Ltd - NM30, Old DLF, Sector 14 Gurgaon
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THANK YOU.
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