“Would you tell me, please,
which way I ought to go from
here?” asked Alice.“That depends a good deal on
where you want to get to,” said
the Cat.“I don't much care
where,” said Alice.
“Then it doesn’t matter
which way you go,”
said the Cat.
Good marketing is an investment. It only becomes an expense when you don’t get
a return (or you don’t know what that return is).
Who I am?Tyler Brooks - Quantitative Growth Strategist
Founder // Analytive
MBA and BA in Entrepreneurship
Google Analytics and Adwords Certified
Email: [email protected]
Cell: 574-780-4207
Macro
● Make a purchase● Visit a store● Sign up to volunteer● Download a coupon● Make a donation
Micro
● Sign up for an email list● Engage on social media● Watch a video● Download a whitepaper
Your analytics should track
these!!!!!!
Macro
● Make a purchase● Visit a store● Sign up to volunteer● Download a coupon● Make a donation
Micro
● Sign up for an email list● Engage on social media● Watch a video● Download a whitepaper
Questions to AskWhen developing personas
Source: https://cdn2.hubspot.net/hub/137828/file-17623295-pdf/product%20classes/buyer%20personas/developing-personas.pdf
A Good Website Answers:
● What do you do?● Why do I (the customer) care?● How do I get in touch with you?
Website Technical Optimization● Mobile Friendly● Loads quickly● Visually Appealing● On-site SEO optimization
Traditional SEO is a function of:
● Content (keywords and relevant text)● Links (how many people link back to your site)
In other words, the original promise of social media to create meaningful
relationships with your customers is basically dead.
Email Marketing● Subject
○ Engaging○ Intriguing○ Determines open rate
● Body/Content○ Write with customers in mind○ Determines click-thru rate
● Targets Intent● Useful for searched terms● Display network ads can do
remarketing● Useful for products people
know they want
● Targets Demographics/Interests
● Useful for products people don’t know they want
Steps:● Goal - Build an email list● Medium - Social PPC● Create:
○ Email course○ Landing Page○ Facebook Ad○ Define Analytics
● Budget - $35
Why Does This Work:
● We have a goal● We go where people are● We give value● We have a way to measure the goal
“I don’t have a digital product.”
● Use geotargeting (location based ads)● Add a coupon or a discount (free drink, free app, etc.)● Go back and read point two ^ (GIVE AWAY FREE
STUFF!)● Key each coupon so you can track them
Why It Makes Sense to Buy Your Customers a Beer
● Free Beer (Cost is 25%)○ Beer is $5 ($1.25)
● Most people buy two! If you give away a beer and someone buys another one, you still make $2 in revenue after COGS.
“The Advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the
exclusion of everything else.”
-Claude Hopkins
Who I am?Tyler Brooks - Quantitative Growth Strategist
Founder // Analytive
MBA and BA in Entrepreneurship
Google Analytics and Adwords Certified
Email: [email protected]
Cell: 574-780-4207
Top Related