PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
DIGITAL JUSTICE
PRODUCT MANAGEMENT FESTIVAL 2015
@JOCKBU
JOCK BUSUTTIL PRODUCT PEOPLE LIMITED
OBLIGATORY STUFF ABOUT ME
STUDIED CLASSICS Photo: NEOS KOSMOS
DREAMT OF FLYING THESE Photo: EPA
FLEW THIS BAD BOY INSTEAD Photo: tjweston
WASN’T VERY GOOD AT IT
GOT A JOB
12 YEARS
LEARNED A FEW THINGS
3 YEARS
LEARNED A LOT MORE
PRISONS
COURTS
AND... MOJ DIGITAL Photo: MOJ Digital
We build digital services
so good, people prefer
to use them
HOW?
PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
5 WAYS (TO START WITH)
1. PUT USER NEEDS FIRST
2. BUILD AN EMPOWERED TEAM
3. TRANSFORM FROM THE TOP DOWN
4. SHOW, DON’T TELL
5. IMPROVE CONTINUOUSLY @JOCKBU
PUT USER NEEDS
FIRST
#@JOCKBU
PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
THE OLD WAY
#1 https://www.gov.uk/service-manual/start
@JOCKBU
PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK @JOCKBU
A BETTER WAY
#1 DISCOVER VALIDATE BUILD IMPROVE
https://www.gov.uk/service-manual/start
BOOKING A PRISON VISIT #1 Photo: Antonio Olmos / Guardian
Photo: MOJ Digital
BUILD AN EMPOWERED
TEAM
#@JOCKBU
PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
HIRE BRILLIANT PEOPLE
#2 @JOCKBU
ASSEMBLE THE RIGHT SKILLS #2 Photo: Marvel Studios
PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
#2 @JOCKBU
Photo: Paul Downey
PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
EMPOWERMENT = TRUST
#2 @JOCKBU
CULTURE IS REALLY, REALLY IMPORTANT #2 Photo: MOJ Digital
TRANSFORM FROM THE TOP
DOWN ...
#@JOCKBU
@JOCKBU
Photo: Mind The Product
A government minister should
look at the alpha and say:
“I want one of those”.
There was no way we’d get
permission for the real thing
unless the customer had that
reaction.
TOM LOOSEMORE DIGITAL SERVICES DIRECTOR,
THE CO-OPERATIVE
A TRACK RECORD EARNS TRUST #3 Photo: Leon Neal / AFP
#3 Photo: MOJ Digital
PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
... AND FROM THE BOTTOM UP
#3 @JOCKBU
SHOW, DON’T TELL
#@JOCKBU
PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK @JOCKBU
WE LEARN FROM OUR PEERS
#4
ALEX PENTLAND PROFESSOR AND DATA SCIENTIST, MIT
Photo: MIT
If you see lots of people
experimenting with an idea –
people with whom you have
strong social ties – there is a
high likelihood you’ll adopt
that behaviour.
LEISA REICHELT HEAD OF RESEARCH,
DTO AUSTRALIA
Photo: Mind The Product
We don’t really
value talking
about what we’re
going to do.
We value showing
what we’ve done.
SHOW THE THING #4 Photo: Jock Busuttil
THE POWER OF SITTING TOGETHER #4
IMPROVE CONTINUOUSLY
#@JOCKBU
LEARN AND ITERATE #5 Credit: MOJ Digital
RETROSPECTIVES #5 Photo: Paul Downey
PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
HOW TO CHANGE
@JOCKBU
1. PUT USER NEEDS FIRST
2. BUILD AN EMPOWERED TEAM
3. TRANSFORM FROM THE TOP DOWN
4. SHOW, DON’T TELL
5. IMPROVE CONTINUOUSLY
Go and build digital
services so good, people
prefer to use them
THANKS!
INTERIM PRODUCT MANAGEMENT
WWW: productpeo.pl
BLOG: imanageproducts.uk
@jockbu bit.ly/jockbook
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