Download - Digital Journey presentation in Whangarei

Transcript
Page 1: Digital Journey presentation in Whangarei

Digital Journey

Page 2: Digital Journey presentation in Whangarei

Welcome

• Stuart Dillon-Roberts

[email protected]

Not for profit, governed charitable trust.

Page 3: Digital Journey presentation in Whangarei

Today’s Business

Today we see:

• Businesses operating out of their front room,

• Orders arriving in the middle of the night.

• Business owners checking how their business is performing when

they’re away from the office or even whilst sitting on the beach

• Businesses doing GST returns in 2 mins

• New customers from across the world

Page 4: Digital Journey presentation in Whangarei
Page 5: Digital Journey presentation in Whangarei

Going online can save $s

Savings: • Reducing your phone line costs and make cheaper ongoing phone

calls.• Saving money by using an online IT service with no need to buy a

physical server.• Using software month by month without the need to pay high

upfront costs• Reducing costs to travel• Saving on print costs

Page 6: Digital Journey presentation in Whangarei

But how?

So how do we start? What do we do? What tools can we use?

This is where digital journey comes in.

Page 7: Digital Journey presentation in Whangarei
Page 8: Digital Journey presentation in Whangarei

It is:

• Free

• Not aligned to a product – we don’t sell anything

• Supported by our partners

• Future roadmap

Page 9: Digital Journey presentation in Whangarei
Page 10: Digital Journey presentation in Whangarei

Northland – results and recommendations

Page 11: Digital Journey presentation in Whangarei

Websites are increasingly an essential tool for businesses to communicate with customers. A website ensures your business is accessible; people can interact with your business online in a way that suits them, at a time that suits them. A well designed website creates credibility, allows potential customers to find you 24/7, increases the geographic reach of your business, and is an effective marketing tool.

Page 12: Digital Journey presentation in Whangarei

Website

Nationwide: Only 41% of SME have a website. 2014 MYOB state of nation

Digital Journey Results: 80% have a website

Page 13: Digital Journey presentation in Whangarei

Options

Page 14: Digital Journey presentation in Whangarei

$ and Talk

Kiwis spent $2.7 billion online in the year to September 2013

Digital Journey Results: 27% have an ecommerce facility

Blogging:

Digital Journey Results: 27% have a blog

Page 15: Digital Journey presentation in Whangarei

$ and Talk

$

Blog: share news, opens up 2 way communication, keeps content fresh, marketing advantages. Increases search engine profile

Page 16: Digital Journey presentation in Whangarei

Responsive

Page 17: Digital Journey presentation in Whangarei

Responsive Design

Digital Journey Results: 46% have a responsive website

Talk to website provider or take the time to look at redesigning your website. Could be a good opportunity to have a re-think about how your business appears online.

“Consumers are falling in love with their mobile phones”

Page 18: Digital Journey presentation in Whangarei

Social Media Integration and Call

Social Media IntegrationDigital Journey Results: 54% have social media integrated in their website. Create buttons through Add This or Share This. Boost engagement, share information

Contact Information Digital Journey Results: 81% have a customer contact facilityIncreases options to customers to get in touch, forward information to email address, predefined fields.

Page 19: Digital Journey presentation in Whangarei

Content Management

Digital Journey Results: 61% have the ability to manage content

with only 20% editing content

Save time and money – you drive the content and publish when you want. Inform users on latest new, specials, offers, product information. Search engines love new content

“we encourage original, high-quality content, since that’s what’s best for web users"

Page 20: Digital Journey presentation in Whangarei
Page 21: Digital Journey presentation in Whangarei

Age

Up to 1 year

1 to 2 years

2 to 4 years

4 to 6 years

Over 6 years

0 2 4 6 8 10 12 14 16 18 20

Page 22: Digital Journey presentation in Whangarei

Content

Text Images Video

Page 23: Digital Journey presentation in Whangarei

Content

Video – research shows more time is spent on website when video is available

• Virtual tour• ‘how-to’ demonstrations• Educational video• Customer feedback

• Animation

Page 24: Digital Journey presentation in Whangarei

SEO

When users search for a business online many will only look through the first few pages of search results, the higher a site ranks the greater the chance it will be visited.

Did you know 97% of NZ Consumers search for products and services online

Page 25: Digital Journey presentation in Whangarei

SEO

73%

18%

8% 2%

Importance of SEO

Very importantImportantSlightly importantNot important

Page 26: Digital Journey presentation in Whangarei

SEO Digital Journey Results: 66% understand SEO and 30% say that their website performs poorly when you do a search.

• Aim for being 1st, 2nd, 3rd on a search,• Resource section google video on how it works or

use a third party tool

Page 27: Digital Journey presentation in Whangarei

Domain

Statistic: 550,000 domain names in NZ. .NZ stat 2013

70% have a domain name and 75% use the domain name for their website and email address.

Page 28: Digital Journey presentation in Whangarei
Page 29: Digital Journey presentation in Whangarei

Online Directories

People are more likely to search online than phone books

50% of business use an online directory

Page 30: Digital Journey presentation in Whangarei

People and processes are an important component of any business. Discover how technology can positively impact your business, as well as how to create IT training plans, bring your own device (BYOD) policies and more.

Page 31: Digital Journey presentation in Whangarei

Business Plans

Surveys show that entrepreneurs with written business plans have 50% greater sales and 12% higher profits.

Digital Journey Results: 52% of businesses have a business plan

Page 32: Digital Journey presentation in Whangarei

Technology and Marketing Plans

Digital Journey Results: 25% of businesses have a technology plan

Digital Journey Results: 47% of businesses have a marketing plan

Page 33: Digital Journey presentation in Whangarei

Training

Training alone increased productivity by 22.4%, but when followed up with coaching, the figure soared to 88%.

16%

51%

33%Structured training courses

Informal training

No training

Page 34: Digital Journey presentation in Whangarei

Staying Connected

Attend trade shows or presentations

Follow social media news feeds

Read eNewsletters

Read websites

0 5 10 15 20 25 30 35

Page 35: Digital Journey presentation in Whangarei

Staying in Touch

Page 36: Digital Journey presentation in Whangarei

Security

Having a Security Policy in place?

Digital Journey Results: 61% of businesses do not have a security policy in place. And 70% have no Acceptable Use policy

Page 37: Digital Journey presentation in Whangarei

http://www.connectsmart.govt.nz/

Page 38: Digital Journey presentation in Whangarei

.

Page 39: Digital Journey presentation in Whangarei

Bring Your Own Device

Digital Journey Results: 85% of businesses do not have a BYOD policy in place

Page 40: Digital Journey presentation in Whangarei

IP protection, Copyright, Patents and Trademarks

Digital Journey Results: 66% of businesses do not have IP protection, patents or trademarks

http://www.business.govt.nz/

Page 41: Digital Journey presentation in Whangarei

Away from Office

Page 42: Digital Journey presentation in Whangarei

Away from Office

Many businesses are providing staff access to the business' IT systems when they're away from the office. This could be at home, on the road or from a location of their choice. Telework, or flexible work is being supported by the NZ Government who provide advice on implementing Telework practice.

Digital Journey Results: 29% of businesses do not allow staff to access services remotely

Page 43: Digital Journey presentation in Whangarei

Away from Office

Page 44: Digital Journey presentation in Whangarei

Away from Office

Email

Calendar

Documents

Customer Information

Financial or Accounts

0 10 20 30 40 50 60

Page 45: Digital Journey presentation in Whangarei

Recruitment

Digital Journey Results:

50% of businesses use word of mouth to find new staff and

25% use traditional media like newspapers, with

25% using online services

Page 46: Digital Journey presentation in Whangarei

Recruitment

Page 47: Digital Journey presentation in Whangarei

Internet Importance

Critical

Important

Slightly Important

Not Important

0 10 20 30 40 50 60 70 80

Page 48: Digital Journey presentation in Whangarei

Recommendations on best practice use of social media and making the most of online marketing opportunities.

Page 49: Digital Journey presentation in Whangarei

Social Media Use.

http://pennystocks.la/internet-in-real-time/

There are over 1.15 billion users on Facebook and 23% of users check their account more than 5 times a day.

Digital Journey Results: 34% of businesses do not have engage with social media

Page 50: Digital Journey presentation in Whangarei

Social media statista.com 2014. Figures in billions

Page 51: Digital Journey presentation in Whangarei

Which one?

Twitter

Facebook

YouTube

LinkedIn

Google+

Instagram

Other

0 10 20 30 40 50 60

Page 52: Digital Journey presentation in Whangarei

Social Plan

Yet

Digital Journey Results: 68% of businesses do not have a social media plan

Social media is now the number one daily activity among Americans, topping time spent on email and Google.

For a plan…..

Page 53: Digital Journey presentation in Whangarei

Social Plan

Up to 5 hours per week

5 to 10 hours per week

10 to 20 hours per week

Over 20 hours per week

0

5

10

15

20

25

30

35

40

66% See value in Social Media

Page 54: Digital Journey presentation in Whangarei

Email marketing

• Opt-in Email marketing to promote products, services or events to customers• Create stronger engagement• Campaigns run

Manually typed emails

CRM (Customer Relationship Management) System

Campaign Management Tool

We don't use email for marketing

0 5 10 15 20 25 30 35 40 45

Page 55: Digital Journey presentation in Whangarei

Email marketing

Page 56: Digital Journey presentation in Whangarei

Online Advertising.Google display ad campaigns reach 80% of global Internet users. Businesses make an average of $2 in revenue for every $1 they spend on AdWords.

Digital Journey Results: 56% of businesses do not advertise online

Page 57: Digital Journey presentation in Whangarei

Online Advertising.

Up to $100 $100 to $250 $250 - $500 Over $500

19

6

4

6

Page 58: Digital Journey presentation in Whangarei

Online Advertising.

35%

48%

18%

Google AdWordsFacebookLinkedIn

Page 59: Digital Journey presentation in Whangarei

Online Advertising.

Page 60: Digital Journey presentation in Whangarei

Recommendations on preparing your IT systems for a disaster and using Cloud-based services.

Page 61: Digital Journey presentation in Whangarei

Internet Connectivity

Page 62: Digital Journey presentation in Whangarei

Internet Connectivity

Digital Journey Results: 50% split businesses who have and haven’t reviewed their internet service.

Worth a review: • UFB can save money, improve performance, quality of service.

Page 63: Digital Journey presentation in Whangarei

Cloud

The Cloud refers to applications and services offered over the Internet.

It can reduce costs of expensive IT hardware/software and provide extra protection for data by not relying on a local server.

Page 64: Digital Journey presentation in Whangarei

Cloud Accountancy and Finance

Digital Journey Results: 61% of businesses do not use cloud based financial/accountancy systems.

Page 65: Digital Journey presentation in Whangarei

Cloud

Sales and Order processing (sometimes bundled with customer relationship management solutions)

Digital Journey Results: 62% of businesses do not use cloud based financial/accountancy systems.

Page 66: Digital Journey presentation in Whangarei
Page 67: Digital Journey presentation in Whangarei

Cloud

Payroll Systems and Staff Management (sick leave, payslips, annual leave)Linked to accountancy solutions, IRD.

Digital Journey Results: 65% of businesses do not use cloud based payroll systems.

Page 68: Digital Journey presentation in Whangarei

Cloud Project Management

Online / Cloud-based software

Installed software

Purpose-built software

None of these

0 5 10 15 20 25 30 35 40 45

7

42

11

31

Page 69: Digital Journey presentation in Whangarei

Cloud Project Management

Page 70: Digital Journey presentation in Whangarei

Cloud Product or Stock Management

Online / Cloud-based software

Installed software

Purpose-built software

None of these

0 10 20 30 40 50 60

Page 71: Digital Journey presentation in Whangarei

Cloud Product or Stock Management

Integration into ecommerce solutions, main stream services.Instant access to stock levels Linked Accounts Solutions

Page 72: Digital Journey presentation in Whangarei

Cloud Document Storage

Online / Cloud-based software

Installed software

Purpose-built software

None of these

0 5 10 15 20 25 30 35 40 45 50

Page 73: Digital Journey presentation in Whangarei

Cloud Document Storage

Page 74: Digital Journey presentation in Whangarei

Cloud – ERP Enterprise Resource Management – inventory, orders, human resources, customer information, accounting and so on.

Access to services that traditionally too expensive or complex to purchase.

Online / Cloud-based software

Installed software

Purpose-built software

None of these

0 10 20 30 40 50 60 70

Page 75: Digital Journey presentation in Whangarei

Cloud – preparing documents/spreadsheets Variety of services available that can scale dependent upon your business requirements.Single products or suite of solutions

Page 76: Digital Journey presentation in Whangarei

Cloud – preparing documents/spreadsheets Variety of services available that can scale dependent upon your business requirements.Single products or suite of solutions

Online / Cloud-based software

Installed software

Purpose-built software

None of these

0 10 20 30 40 50 60 70

Page 77: Digital Journey presentation in Whangarei

Cloud – preparing documents/spreadsheets

Page 78: Digital Journey presentation in Whangarei

Collaboration What services do you use

Email

Instant Messaging

Video Chat

Intranet

Extranet

Document Collaboration

0 10 20 30 40 50 60 70 80 90

Page 79: Digital Journey presentation in Whangarei

Collaboration

Page 80: Digital Journey presentation in Whangarei

Disaster Management How would your company react if a disaster happened?

Digital Journey Results: 26% of businesses can operate anywhere, online. 5% would end our business.

Page 81: Digital Journey presentation in Whangarei
Page 82: Digital Journey presentation in Whangarei

Digital Journey

• Packed full of information in the Resource Section – growing all the time through our supporters network

• You can repeated the assessment to check your progress• We’re on facebook ‘digitaljourney.co.nz’ - tell your friends,

colleagues and other businesses – help them understand the opportunity that fast broadband and internet offers

• Stuart – [email protected]