D I G I T A LD I S R U P T I O N
Customer
Behavior
D I G I T A LD I S R U P T I O N
S E E K I N G AD I G I T A L L YE N G A G E D
E X P E R I E N C E
Velocity of
Change
C O N S T A N T &E X P O N E N T I A L
R A P I DC H A N G E
Internet
of Everything
H Y P E RC O N N E C T E DA N D M O B I L E
3impacts
D I G I T A LT R A N S F O R M A T I O N
ConnectedData
D I G I T A LT R A N S F O R M A T I O N
I N S I G H T S T H A TD R I V E
B U S I N E S SD E C I S I O N S
ConnectedExperiences
C O L L A B O R A T I V ET E A M & C L I E N T
E X P E R I E N C E
ConnectedProcesses
W O R K F L O W SF A S T E R
3results
"At the heart of digital businesstransformation is...
the ability to connect the unconnected."
e x c e r p t f r o m" W h y t h e F o r t u n e 5 0 0 i s F a s t B e c o m i n g t h e D i g i t a l 5 0 0 "
New
Business Models
D I G I T A LT R A N S F O R M A T I O N
D E V E L O P AN E W B R A N DE X P E R I E N C E
Culture of a
Digital DNA
T R A I N & H I R EF O R D I G I T A L
S K I L L S
Increase
Efficiency &
Collaboration
A P P L Y N E WT E C H N O L O G I E S
3initiatives
TargetedBehavior Change
C U L T U R EC H A N G E
A L A S E RF O C U S O N
T H E C R I T I C A LS H I F T S Y O U
S E E K
Peer-to-Peer
F A S T M O V I N GC H A N G E
T H R O U G HP E E R - T O - P E E R
N E T W O R K S
A N A P P R O A C HT H A T E Q U I P S
Y O U T OS U C C E E D I N
R A P I D L YC H A N G I N G
M A R K E T
3Agile
by Design
21
Our Approach to
Social &Collaborative
C U L T U R A LC H A N G E
D E F I N I N G A N E WN A R R A T I V E .
S H A R E D S O C I A L L YI N T E R N A L L Y A N D
E X T E R N A L L Y .
Digitally Engaged
I N T E G R A T I N G T H EB E S T D I G I T A L
T O O L S A N DA P P R O A C H E S T O
L E A D B Y E X A M P L E .
54
Our Approach to
When companies adopt technology,
they do old things, in new ways;
When companies internalize technology,
they find disruptive new things to do.
- M a r k Z u c k e r b e r g
Clarify project scope and set a
vision for success.
A L I G N
Identify company culture.
Define the values
demonstrated in day-to-day
behaviors.
Establish culture identity
baseline.
I D E N T I F Y
Measure the
Agility of the culture.
Conduct Impact & Readiness
Assessments.
Establish baseline.
A S S E S S
Define profile of Change
Champions.
Establish key messages,
behaviors and framework.
Select the team of change
makers.
D E F I N E & S E L E C T
E M P O W E R
Train and equip Change
Champions.
Set goals, targets and define
limitations.
Let the change begin!
Spotlight the Change
Champions through story
sharing. In blogs, videos and
social content - the company
narrative is rewritten by
peers through dispersed
networks.
A N E W N A R R A T I V E
R E T R O S P E C T I V E
Revisit assessments.
Look back towards the vision.
Define new company culture.
Display the story of the new
day-t0-day behaviors
that innovated your company.
D I G I T A L D A R W I N I S MI S U N K I N D T O T H O S E
W H O W A I T- Ray Wang
Digital Disruption Analyst
D I G I T A LG R A V E Y A R D
D I G I T A LD I S R U P T O R S
D I S R U P T
O R B ED I S R U P T E D
A L I G N V I S I O Na n d s e t p r o j e c t
s c o p e . D e f i n e t h et a r g e t e d o u t c o m e s .
A C C E L E R A T I N G
C H A N G E
A S S E S St h e c u r r e n t
c u l t u r a l i d e n t i t y .E s t a b l i s hB a s e l i n e ,
D E F I N E & S E L E C Tt h e s p e c i f i c
b e h a v i o r s t o d i s r u p t .D e f i n e r o l e o f
c h a n g e a c t i v a t o r s .
E M P O W E RT r a i n C h a n g eC h a m p i o n s t o
i n f l u e n c e t h e i rp e e r - t o - p e e r
n e t w o r k .
N E W N A R R A T I V E i s c r a f t e d . S o c i a l
i n f l u e n c e t h r o u g hs t o r y t e l l i n g a n dd i g i t a l v i s i b i l i t y .
R E T R O S P E C T I V ER e v i s i t v i s i o n a n d
b a s e l i n e s .E s t a b l i s h n e w
c u l t u r a l d e f i n i t i o n .
E n h a n c e d C l i e n tE x p e r i e n c e
F a s t e rG o - t o - M a r k e t
R e s u l t s
C o n n e c t e d &C o l l a b o r a t i v e
W o r k f l o w
I n c r e a s e dD a t a D r i v e n
I n s i g h t s
R E S U L T S O F
D I G I T A L T R A N S F O R M A T I O N
D i g i t a l l yE n g a g e d & I n n o v a t i v e
Work has changed. Have you?
[email protected] + 34 684 035 226San Francisco +1 415 745 2135
Vanessa ShawLead ConsultantLINKEDIN PROFILE
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