Tuesday, April 7th – 11 AM CST / 12 PM PST
MEET OUR SPEAKERS
Suzy Meriwether Director of Product Marketing
Mozu
Doug Dillon Director of Integrations
Americaneagle.com
Christina Anderson Senior Digital Strategist
Americaneagle.com
ABOUT OUR COMPANIES
MOZU: MODERN SaaS COMMERCE PLATFORM
EMPOWERED MARKETERS! • Easy site management and updates
across all devices • Single admin across marketing,
searchandising and promotions • Streamlined multi-site, multi-brand
management
TRUSTED COMMERCE PARTNER!
• Predictable pricing model based on usage
• Guaranteed 99.9% uptime and confidence your data is safe with PCI L1 certification
• Backed by Volusion’s 15+ years commerce experience
INNOVATIVE DEVELOPERS!
• Extensibility with API First Architecture and familiar tools
• Best-in-breed technologies included for search, site speed and reporting
• Eliminates the burden of deployment, security and performance
AMERICANEAGLE.COM
• Web Design & Development
• Ecommerce
• Digital Strategy & Consulting
• Hosting & Security
• Integration
• Mobile
• Post Launch Support
3 YEARS IN A ROW
HYPER-CONVENIENT EXPERIENCES
HYPER-PERSONALIZED EXPERIENCES
TOP 3 TAKEAWAYS
Q&A
AGENDA
HYPER-CONVENIENT EXPERIENCES
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8
THE IMPORTANCE OF A TRULY RESPONSIVE SHOPPING EXPERIENCE • Shoppers today expect a consistent shopping
experience on all devices:
• Fast, easy search and streamlined checkouts
• Updated inventory, product availability
• Option for in-store pickup
• Commerce platforms should make it easy to
provide mobile experiences without losing design
or the customer’s shopping preferences
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CONSISTENCY ACROSS DEVICES IS KEY • Consistent shopping across all devices is key
• Shoppers want the ability to begin shopping on one device and end on another
• Building, managing and maintaining separate sites for different devices is a thing of the past
OPTIMIZING CHECKOUT Fast and simple checkout pages increase conversion and leave consumers with a great impression
CHECKOUT TRENDS
HOW CAN THIS BE IMPROVED?
1. Streamline interface 2. Ask for less
*Baymard Ins,tute for Ecommerce Usability Research
68% INDUSTRY AVERAGE:
CART ABANDONMENT RATE*
ASK FOR LESS 1. Rethink Registration
1. 24% abandonment rate when customers
are forced to register *
2. Get rid of registration option page
* Econsultantcy
ASK FOR LESS 2. Reduce Required Fields
• Address Autofill
• Start with zip code first
• Always start with default
shipping method
• Save credit card
* Econsultantcy
SHOWING LESS 1. Mobile Up Design
2. Strip away site navigation
FACETED SEARCH
• Help the customer find the right product
• Customers can filter and narrow down large results sets
• Customers have the power to create their own navigation path
• Customers locate product by what’s most important to them – Brand, Price, Color, etc.
INTEGRATED DATA FOR REAL-TIME VIEW Common Integration Points throughout the Customer Journey
Shopping Cart/ Checkout
Order Placement Fulfillment Returns/
Cancellations
• Customers • Products • Inventory • Pricing
• Promotions • AVS • Tax • Payment
• Orders • Pick/Pack • Labels • Capture • Order History
• RMAs • Cancellations
REAL-TIME INVENTORY INTEGRATION Increase conversion by keeping customers informed: • Connect your web store with your
back-office software
• Current availability
• Availability within brick & mortar stores
• When will an item will ship?
• When will the item be in stock? 51% of customers use mobile to check in-store availability
24% reserve a product for in-store pick-up
OMNI-CHANNEL CONVENIENCE • Allow customers to purchase online and pick
up same day from your retail locations
• Allow customers to return/exchange items purchased online at the store
• Integrate web-friendly product data, inventory, and order processing to marketplaces like eBay and Amazon
• Provide a customer loyalty service that integrates transactions from all customer touch points
• Allow customers to make in-store mobile payments
HYPER-PERSONALIZED EXPERIENCES
2
DELIVER HYPER-PERSONALIZED COMMUNICATIONS
• Leverage customer profiles and behavior to create experiences that amaze and engage
• Personalize the path to purchase with reviews, promotions and discounts
• Consumers will trade personal information for individual recommendations
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USE UNIQUE DISCOUNTS & PROMOTIONS
10% Discount FIRST TIME PURCHASER Customer receives discount based on specific shopping actions
30% Discount HIGH VALUE CUSTOMER Customer receives unique discount based on shopping history
PERSONALIZATION STATS
75% of U.S. consumers like when
brands/companies personalize messaging and offers so they
are more relevant.
Source: Accenture Interactive
20% Increase seen in sales
opportunities when leads are nurtured with personalized
content.
Source: Hubspot
42% Higher conversion rate for
personalized Call-to-Action’s compared to generic Call-to-
Action’s
Source: Accenture Interactive
TOP 3 TAKEAWAYS
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Build a Foundation • Implement Responsive Design • Optimize the Checkout Process • Start Segmenting Customers • Multi-Channel Integration Planning
Improve • Relevant Promos & Discounts • Advanced Features • Implement Integration • Traffic Generation
Succeed • Personalized Messaging • Omni-Channel Convenience • A/B Testing • Conversion Rate Optimization
Start with low cost efforts, continually improve customer engagement
Q&A 4
THANK YOU
P A R T N E R S @ A M E R I C A N E A G L E . C O M S A L E S @ M O Z U . C O M
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