Todays topicHow social media will save us all
Digital campaigning
Some numbers
Some (more) numbers
Some more (more) numbers
AARGH - but... the slacktivists!?
...tools are just tools.And people are just people.
Next up:- Class A examples
- effective corporate bashing- integrated campaigning
- Solidarity- crowdsourcing evidence collection
- Activista examples
#BPcares - bashing corporates
#BPcares
VW: the Dark Side...beautiful example of an integrated strategy.
Goal: go viral. Get the geeks.
...and the hipsters went wild!
A few numbers: ● 7 million unique visitors● 2 million video views● 550,000 Jedi signups● 75,000 likes on Facebook page(And “shitloads” of offline stuff)
VW Dark Side
We are the 99% - solidarity
Ushahidi - Crowdsourced evidence
Not convinced yet?
Activista examples...
#TaxPaysFor
Twitter Conference
● Blog Action Day: crowdsourcing content
Activista examples
Tweet @PowerHolders
Will there ever be a conclusion..?(Will he ever shut up?)
● Crawl, walk, twerk/run/fly○ Both organisations and individuals
● Only do what you can do well○ The buffet problem
It’s a learning process
Imagine the social media platforms like a party where you don’t know many people.You don’t just start shouting from the corner - you listen and engage. Start with existing friends and contacts - meet new people through conversation.
‘The people principle’Engage with people...
Listen: Find people (and their interests) with searches, hashtags, TwazzupParty: Embed yourself, get comfortable
● Evidence-based communication● Supporter journeys
Next level
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