O 'freakonomics' da internet brasileira
Did you know?
Alexander Banks, comScore
Digital Age, Sao Paulo August 2010
2© comScore, Inc. Proprietary and Confidential.
How big is the Brazilian Internet Population?
Brazil37.7 MM
U.K.38.2 MM
India39.2 MM
France41.1 MM
Russia42.5 MM
S.Korea29.9 MM
Canada23.0 MM Italy
21.8 MM
Mexico17.0 MM
June 2010, Home and Work Users Aged 15+
3© comScore, Inc. Proprietary and Confidential.
Total Internet Population (incl. Internet cafes, shared access etc.)
Brazil74.1 MM
India67.0 MM
China384 MM
Mexico28.8 MM
June 2010, Extended Universe Estimates
4© comScore, Inc. Proprietary and Confidential.
Did you know…
Brazil almost consumes more pages online than Italy & Holland combined
5© comScore, Inc. Proprietary and Confidential.
Did you know…
5
… that there are 24 million Internet users under age 35 in Brazil?
77%
73%
72%
72%
69%
69%
68%
64%
62%
62%
23%
27%
28%
28%
31%
31%
32%
36%
38%
38%
India
Venezuela
Indonesia
Vietnam
Philippines
Turkey
Mexico
Brazil
China
Russian Federation
Under 35 Over 35
#8
Share of Internet Population Under the Age of 35
24 million…
… this is more than
the combined total
Internet audiences
of Sweden, Belgium,
Austria, Switzerland,
and Denmark
6© comScore, Inc. Proprietary and Confidential.
Did you know…
Region Name % Composition UV % Composition PV % Composition Min
Southeast (4) 66.9% 65.6% 64.9%
South (5) 14.1% 15.1% 15.6%
Northeast (2) 10.6% 11.5% 11.6%
Center-west (1) 6.3% 6.0% 6.1%
North (3) 2% 1.7% 1.8%
100% 100% 100%
Brazil - Regions States
North Region
Acre
Amazonas
Roraima
Amapá
Pará
Tocantins
Rondônia
Northeast Region
Maranhão
Piauí
Ceará
Rio Grande do Norte
Paraíba
Pernambuco
Alagoas
Sergipe
Bahia
Central-West Region
Mato Grosso
Distrito Federal
Goiás
Mato Grosso do Sul
Southeast Region
Minas Gerais
Espírito Santo
São Paulo
Rio de Janeiro
South Region
Paraná
Santa Catarina
Rio Grande do Sul
Source: comScore, June 2010
7© comScore, Inc. Proprietary and Confidential.
Did you know…
282,699 different domains worldwide
In June 2010, comScore reported on
22,452 different domains in Brazil
49,130 in the United States
4,953 in Argentina5,131 in China
23,970 in India
32,510 in the United Kingdom
17,753 in Spain10,817 in Mexico
8© comScore, Inc. Proprietary and Confidential.
Did you know…
#1 in Brazil is GOOGLE.COM.BR…
…not a surprise
but #22,452 is FLOWGO.COM.BR with
approx. 4,008 UVs in June
9© comScore, Inc. Proprietary and Confidential.
Did you know…
Microsoft Sites, 31%
Google Sites, 26%
Terra -Telefonica, 3%
UOL, 4%
Organizacoes Globo, 3%
Yahoo! Sites, 1%
iG Sites, 1%
All Others, 32%
A quarter of all time spent
online in Brazil is spent on
MSN Live Messenger
Another 14% is spent on Orkut
…Microsoft and Google are the largest properties in Brazil, but there
are two entities that take up almost 40% of Brazilian’s time spent online
10© comScore, Inc. Proprietary and Confidential.
Did you know…
In June, Brazilians spent 8.1B minutes on
Orkut and consumed almost 21.5B pages
This is more time than the entire Internet
audiences of Portugal and South Africa spent online combined
This is more than 25% of all pages viewed in
Brazil, and more than the entire online
audiences in both Australia and Colombia
Brazil views almost 80% of all of Orkut’s pages
worldwide
June 2010, Home and Work Users Aged 15+
11© comScore, Inc. Proprietary and Confidential.
Did you know…
…almost 9 out of every 10 Brazilians streamed a video online during the month of June (aprox. 35,049,200)
This number increased in July to 35,577,200, however the number of video streams fell from 3.34B in June to 3.32B
In comparison, in Mexico we tracked 16.7M unique video viewers and 1.98B video streams
11
12© comScore, Inc. Proprietary and Confidential.
Did you know…
More than 1 in every 5 Brazilian Internet users visited Twitter.com in June
12
13© comScore, Inc. Proprietary and Confidential.
Did you know…
Out of 40+ countries reported on each month, Brazil has the 4th highest
reach of the Blogs category
14© comScore, Inc. Proprietary and Confidential.
Did you know…
Brazilians love the Instant Messenger category
14
15© comScore, Inc. Proprietary and Confidential.
Did you know…
More than 2 out of every 3 Brazilian Internet users visited a Retail site during June
15
16© comScore, Inc. Proprietary and Confidential.
Did you know…
The Retail category in Brazil grew from 741 different entities reported in June 2009 to 1,516 entities reported in June 2010
17© comScore, Inc. Proprietary and Confidential.
Did you know…
Brazil makes up approx. 35% of the Latin American online audience, but accounted for 61% of the regional ecommerce dollars spent online in 2009
Source: comScore Marketing Solutions Custom Research, FY 2009
18© comScore, Inc. Proprietary and Confidential.
Did you know…
comScore has an office in SP, as well as versions of comscore.com and our user interface in Portuguese
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