Why In-Stream?
In-Stream is more engaging
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Ads work 4X to 8X more effectively within the video stream
In-Stream ads provide up to 6X the engagement of rich media ads
Source: DoubleClick Rich Media Benchmarks 2009 & 2010
Wherever They Are
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People are looking HERE
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NOT HERE
Do You Look at Print Ads?
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Web Banner Ads
Isn’t the TV Often Just Background Noise?
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Syndicated Video
The Right Ad. To The Right Person. At The Right Time.
Right Where They’re Looking.
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Scans video stream, reading metadata keywords to understand video content
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AdoTube Technology Platform
Combs through vast data warehouse to identify your ideal audience. Target based on behavior, demographic, geographic, contextual – all within the video stream
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AdoTube Technology Platform
Delivers your custom message to an engaged and relevant audience
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AdoTube Technology Platform
Let’s All Go to the Movies
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Male Female Family
InteractiveOverlay
In-Stream Takeover
Ad Selector
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What People are Watching - Redefining Premium Content
Premium Content Varies by Audience
Source: Research & Markets – Global Video Views in 2010
Fashion, Celebrities, Lifestyle, Music
Women: 25-35Sports, Games, Movies,
Music, News
Men: 25-35
Deliver Relevant Ads to Users Viewing THEIR Premium Content
More people are seeking User Generated Content (UGC) than professional content
UGC – 76%
Professional Content – 24%
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Keeping Their Eyes Where It Counts.
Average Engagement Rate: Rich Media Display vs. In-Stream
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4X to 6X
Rich Media AdoTube In-Stream0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
201120102009
Source: DoubleClick Rich Media Benchmarks 2009 & 2010
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What Did We Learn?In-Stream = En-Gagement.
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The Right Ad. To The Right Person. At The Right Time.
Right Where They’re Looking.