PRESENTED BY ANAND DESAIDHEYA CAREER MENTORS (I) PVT. LTD.
Dheya franchise opportunity
DHEYADheya is a premier social enterprise focussed on career development of students & professionals
about Dheya
WHO WE ARE• Dheya means “The Goal” in Sanskrit. Founded in 2005, we are a fairly small, flexible career
development company that designs and runs impactful programs for corporates, students, professionals and unemployed rural youth.
• Over last 7 years Dheya has build a strong research base and intellectual property of scientifically developed reliable psychometric assessment tools, leadership competencies, career and educational information and career decision tools. Our competitive edge is our indigenously developed career development and employability development processes that are proven, impactful and powerful.
• Till date we have planned careers for more than 13500 students and professionals, assessed more than 30,000 people, trained and placed more than 2000 rural youth into various jobs.
• Visit us on: www.dheya.com
What we do : field of behavioural sciences
Retail segmentWe deal with students from the age 13 onwards. We help students and professionals plan and develop their careers.
Institutional segmentWe deal with educational institutes, corporates and the government and deliver our offering on a mass scale.
DHEYA FOCUSSES ON TWO PRIME CUSTOMER SEGMENTS
Employability Competence
Development
Career Development and life long Learning
Career Guidance and Career Planning
Psychometric Assessment and Competency Mapping.
Our service OFFERINGS
Career guidance & planningWe help students and professionals plan a
career. We also help them develop their core skills to build long term career success
Employability developmentHelping both rural and urban youth to build and
gain employability competence. With our 7 step model we have been able to infuse core skills and life skills in more than 1000 youth.
Competency assessmentUsing our psychometric tests and offline
simulated assessment tools and exercises we help corporates assess competencies and make reliable data backed by HR Decisions
Career development Career Success comes with certain rules
and education. We build core skills like study skills, learning skills and success skills in students to create a long term impact.
Competency Assessment
Career guidance and planning
CAREER development
EMPLOYABILITY development
Dheya franchise OPPORTUNITY
BUSINESS OPPORTUNITY WITH DHEYA Dheya offers a business format franchise for a area or a city or zone.
Dheya’s provides you with the knowledge and know how to sell and explain the psychometric assessment tool to the customer.
Dheya offers business that targets both the retail and institutional customer base.
Offerings include personalized reports of psychometric assessment tools developed by Dheya..
The Central Knowledge Cell will continuously update and upgrade the tools and reports
Offerings include long term relationships with institutional customers and customizing to suit their needs.
Higher probability of success. The business model is based on a de-risked working.
Franchisees could realistically achieve profitability proportionate to Dheya India from the first month of operations.
Franchisees play an important role in deciding the promotion and strategy in their area of operation.
FRANCHISED PRODUCTS & SERVICES
18 Page career report
Personality profile
Ability Profile
Career Interest Profile
Only Career Category Suggested
Online Price : Rs1000/-
Print Copy: Rs.1200/-
BASIC CAREER GUIDANCE REPORT
40 Page career report Detailed analysis of Personality & Ability Strengths Activity Level Interests Suggested Learning Style Analysis Career Suggested after each factor analysis Detailed career information & Detailed education stream
information 45 Minute Personalized and face to face by trained facilitator Documented process & Workbook oriented Online by skype /webex Online Price : Rs.4000/- Print Price: Rs. 4500/-
PREMUM CAREER GUIDANCE REPORT & PERSONALISED CAREER UIDANCE
FRANCHISE CONCEPT - THE DEAL Initial agreement - three (3) years and renewal for 3 years on mutual agreement.
The franchisee fee Rs. 200000 to Rs. 6,00,000 for the initial term of three (3) years.
Tier 1 Cities – Rs. 6 Lacs - (Free Reports of Rs. 3.6 Lacs)
Tier 2 Towns – Rs. 4 Lacs - (Free Reports of Rs. 2.4 Lacs)
Tier 3 Towns – Rs. 3 Lacs - (Free Reports of Rs. 1.8 Lacs)
Tier 4 Towns – Rs. 2 Lacs – (Free Reports of Rs. 1.2 Lacs)
The franchisee gets free reports of 60% of the franchisee fee. .
Revenue Sharing is based on the gross fee collection on assessment & reports after the sales of free reports Up to a volume of 250 reports in a year – Revenue Share – 30% Franchisee :70% Dheya
Between 250 to 1000 reports in a year – Revenue Share – 35% Franchisee: 65% Dheya
Above 1000 Student in a year – Revenue Share – 40% Franchisee: 60% Dheya
Revenue Sharing is based on the gross fee collection on Basic Career Guidance Above 1000 Student in a year – Revenue Share – 50% Franchisee: 50% Dheya
An yearly Performance Bonus plan is based on target vs. achievement.
Performance reward scheme would be applicable to those who meet their annual targets.
Disbursement Months of Business Associate revenue Share: Second week of the subsequent month.
We invest huge sums of money, expectations, emotions, efforts and energy for almost 18 years of life in educating ourselves just to GET the next 40 years of work life RIGHT, happy and financially fulfilling and emotionally satisfying.
Increased ROI on Education
Personalised development of Students
Focused & Channelized Directed Effort in Education
Fulfilling & Successful Career
Most career counselors focus on education streams, you will hear them say “ take up science or commerce”. Its dangerous as they focus on input without a clear outcome.
We at Dheya focus on OUTCOME. In short we focus on what one CAN BE in an occupation AFTER EDUCATION, because that what matters the most for a extraordinary life. We work with possibilities of working on personal strengths and potentials. We help them understand possibilities and plan their career to achieve greater heights in their career.
We wipe out career related anxieties and increase achievement focus while building a great fulfilling career.
What DIFFERENTIATES US
WHY DHEYA?IMPACT OF DHEYA ON
ITS USERS
AGE 13 AGE 15Secondary School Learners This is the time when the child need help in
understanding personal potential and get focused on the outcome of education. Here the time is on their side so
might as well take benefits of it If the child understands the purpose of education, with clear expectations, efforts
in studies increase rapidly ..
AGE 16 AGE 18 Higher Secondary LearnerMost career entries are possible at this stage, This stage is the most critical stage of a career. Streams are selected and can make an impact through your life. Right streams with a focus on work life occupations can positively change life for ever.
AGE 19 AGE 25Career Starters – Undergraduates &Post graduates
This career stage allows a student to position himself and make the right I entry into occupation. The entry need s to
be planned . A major effort at this stage would go in developing and building a professional of the future.
AGE 25 AGE 45 Early and Mid Career ProfessionalWhile most of the students take up jobs its seen that the dissatisfaction levels are extremely high. Also there is a great mismatch in career and personal strengths leading to frustrated work life and stagnated careers. It can be set right by a planned transition into the right career. .
OUR users & Customers
PARENTS ARE DECISION MAKERS
INSTITUTES AND INDIVIDUALS ARE DECISION MAKERS
Our customer mix is varied. From a 13 year old high school student to a 55 year old professionals are our customers. They may come as individuals or through schools, institutes or an organization they are our customers
Upgrades and Updates
Internet MarketingSupport
Franchise Helpline
Sales Training
Incentives & Rewards
Knowledge Tools and Training
CRM for building Happy
Customers
Business Growth Strategies
Bulk Sales Support
Central Marketing Support
Systems Training
S U P OP R T E D
A DHEYA FRANCHISE IS ALWAYS SUPPORTED
Service – customer segment MATRIX
serviceRetail
( individual buyers)
Schools, colleges & institutes government corporate
Psychometric Assessment & Assessment Centres Career Guidance and Planning Career Development Programs Employability Development Placement Readiness Programs Competency Assessment
Dheya Models and research
Dheya’s Career development timeline
Building positive habitsNurture success and growth mind-sets
Catch them young, build strong habits, develop and nurture success and prosperity mind-sets. This is
what Dheya does.
model career planning and development
Focuses on outcome of educationGets the student focussed on career success
We focus on ‘what’ and what she/he can be at the age of 35 and what occupations the individual can enter after
education and then we plan education accordingly. This brings great alignment and purpose in what the student
is getting educated for.
Dheya case studies
CASE STUDY individual studentDheya works with individual students from an early age of 13 and build them into successful individuals. The biggest parental concern is taken away and resolved. By getting the student focused towards economic success we also are contributing towards building the nation. Till date Dheya has helped more than 13500 students to plan their career.
profile http://www.facebook.com/upramit
OVERVIEWPramit visited Dheya in year 2009 while he was in VIII standard. We helped him realise his strengths using psychometric assessments and personalised sessions and then planned his career on a horizon of 10 years. Since then Pramit has been topping his school and also come 13th in the West Bengal Merit List. Today in 12th he has scored 99.88 percentile and again is a merit list holder. He is on his path to building an entrepreneurial career .
CLIENTPramit Mukherjee – Merit List holder
CASE STUDY colleges Building employability skills would mean first developing personal competence and then building the skills necessary for gaining employment. What’s missing is a clear and focussed approach towards building individuals.
WEBSITE www.ranchiuniversitymba.org
OVERVIEWA 12 day (96 hour) employability intervention where we worked with the final year MBA students and built them from inside out. The results were astonishing. From 0% placements to 88% placement within one month of the intervention.
CLIENTInstitute of Management Studies, Ranchi University
Dheya’s clientele
Select Educational clientele
yashada pune Sibm pune Mit group pune
Ranchi university SOMAIYA INSTITUTE OF MANAGEMENT
Xiss ranchi
School partnerships
Hutchings school pune Kendriya vidyalaya Sinhagad springdale
Akshara international school
Thakur international school
Gg international school
WHAT OUR CLIENTS HAVE TO SAY
Both institution clients and retail clients know us for our sincerity and commitment to the purpose.
We are also known for our positive beliefs and strong faith in human potential. Our clients take their lives' most important decision and plan their lives based on our WORDs. For us credibility matters the MOST.
92% of clients come through referrals
COPYRIGHTED PROPERTY OF DHEYAPlease respect all works presented to you by Dheya and do not use or reproduce any of this work without prior consent from Dheya. All works remain the property of Dheya. Any breach of this trust will be taken seriously, to the full extent of copyright law and intellectual property law. Also note that all material/ assessments/ data generated by Dheya or that is supplied to us (Dheya) is kept with the strictest confidence and will not be released to anyone without your consent. If you have any queries concerning our work or resources used in the development of this work, please talk to Dheya directly. Please call +91 9923400555 a direct connect with Dheya..
RESPECT
THANK YOU . CALL US NOW
OUR CONTACT DETAILSDheya has a presence both online on the web and offline. With it head office at Pune, Dheya services customers all over India
26 Raghuvir Society, Mukund Nagar, Pune 411047
www.dheya.com
+91 20 24264555| 64006555
@dheyaism
www.facebook.com/dheya.india
ADDRESS:WEBSITE:
EMAIL:TELEPHONE:
www.youtube.com/dheyaism
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