Develop Your Customers Like You Develop Your Product August 22, 2012 GROWtalks, Vancouver, Canada
Brant Cooper @BrantCooper
Patrick Vlaskovits @pv
You Are a Visionary.
NOT
You Are a Visionary.
“A lot of people are focused on taking over the world…I really just want to
create a really cool college directory product” -Zuck in 2005
http://bit.ly/ZucksCollegeDirectory
Henry Ford Thomas Edison Steve Jobs
Visionaries???
The Myth of The Visionary
Customer Development + Viability Testing
+ Data-informed Decisions = Niche-to-Win
The Lean Entrepreneur
Flipping the Myth of the Visionary On Its Head
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