PHOTOS AND VIDEOPresented by Lisa Colton
The Social Media Academy is generously funded through a grant from
Produced by
The Plan…
• Why photos and video?• Where are they useful?• How to USE them• Using video in your channels• Staying organized• Our community campaign
THIS IS AN ATTENTION ECONOMY
Algorithms
Lighting
Window behind subject Window behind camera
LIGHTING!
Focus & Composition
How to Best Use Photos & VideoAnd for What Purpose?
Flashbacks
Flashbacks
SHOWCASE INTERESTING PARTS OF YOUR CURRICIULUM
AND COMMUNITY
Engage! Ask Questions
Teach Something!
Text IN Photos
And Trivia!
CURATE IN LIVE EVENTS WITH A HASHTAG
Imagine your digital assets in the physical world:
Where would you rather work?
Our Upcoming Campaign
Questions… Photos…Engagement!
What do you love?
The Social Media Academy is generously funded through a grant from
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