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@nickdenardis #CASEV
@nickdenardis #CASEV
Designing for next steps(a forward moving Web experience)
@nickdenardis #CASEV
@nickdenardis
@nickdenardis #CASEV
Associate Director of Web Communications Wayne State Universityhp://wayne.edu/
Host of EDU Checkuphp://educheckup.com/
Curator of EDU Snippitshp://edusnippits.com/
@nickdenardis #CASEV
Information Architecture
“the art and science of organizing and labeling websites, intranets, online communities and
software to support usability.” - Information Architecture Institute
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
User Experience“a person's perceptions and responses that result from the use or anticipated use of a
product, system or service"- ISO 9241-210
@nickdenardis #CASEV
Good Design != Good UX
@nickdenardis #CASEV
“To understand any individual screen, you must understand the chain of events that led to a user
going there…”
~ Des Traynor
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
school.edu/page.asp?id=1245or
go.school.edu/grad-programs
@nickdenardis #CASEV
Good UX = Good Design
@nickdenardis #CASEV
1. Junk2. 3. 4.
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Care.
@nickdenardis #CASEV
First Impressions
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@nickdenardis #CASEV
@nickdenardis #CASEV
Can I trust this page?
Is the information up to date?
Can I use this page as a resource in the future?
What do they want me to do on this page?
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
1. Junk2. Good3. 4.
@nickdenardis #CASEV
Test early, test often.
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
Woopra
@nickdenardis #CASEV
Silos get in the way of your users
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-xxxxxxxx-1'], ['_trackPageview'], ['b._setAccount', 'UA-xxxxxxxx-1'], ['b._trackPageview'] );
(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
1. Junk2. Good3. Great4.
@nickdenardis #CASEV
Use a human proxy
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
We have limited time
@nickdenardis #CASEV
ClickTale
@nickdenardis #CASEV
People suck atreading online
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
1. Junk2. Good3. Great4. Rememberable
@nickdenardis #CASEV
#littlebigdetailshttp://littlebigdetails.com/
@nickdenardis #CASEV
Error messages matter
@nickdenardis #CASEV
@nickdenardis #CASEV
Reduce the barrierto completion
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
Creepy!
@nickdenardis #CASEV
Details matter(pixels don’t)
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
@nickdenardis #CASEV
1. JunkGet a baseline understanding of your visitors
2. GoodEntice them to get just one step further
3. GreatWalk along their journey
4. RememberableAdding a few #lilebigdetails
@nickdenardis #CASEV
Resources• google.com/analytics
• slickplan.com
• intercom.io
• woopra.com
• clicktale.com
• freegeoip.net
• lilebigdetails.com
@nickdenardis #CASEV
https://speakerdeck.com/u/nickdenardis
Thank You
@nickdenardis #CASEV
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